How do toys affect children’s identity?

Toys, and the way we play with them, act as a rehearsal for adulthood. Toys impact the identities of children by encouraging certain skills and traits. Traditionally (not to mention broadly) speaking, toys for boys have been focused on action and conflict, whereas toys for girls have usually been marketed as nurturing or beauty-related toys. It’s for this exact reason that children need to be exposed to a variety of toys. This is why the LEGO Group is committed to making play more inclusive by ensuring that children’s ambitions and playtime are not limited by gender stereotypes.

Do toys enforce gender stereotypes?

Toys influence the development, cognitive and social skills of children and can contribute to gender stereotypes. Stereotypically ‘feminine’ toys have in the past been related to nurturance, care, beauty and attractiveness, whereas stereotypically ‘masculine’ toys are usually focused around technology, competition, aggression, construction and action. These stereotypes can influence how children play, their behavior, and can even impact education outcomes, career pathways and interpersonal relationships. We at the LEGO Group are very aware of the power of gender stereotypes and that’s why every toy we make today, we make for every child. It is our mission to steer clear of stereotypes in both our product design and marketing. We hope you can see this approach in action on this page, as well as on our corresponding page. If you’d like to learn more, please refer to our joint research with the Geena Davis Institute on the subject . We also enjoyed reading this study by PNAS.

What are non-gendered toys?

Non-gendered toys are those which do not reinforce or reflect stereotypical ‘masculine’ or ‘feminine’ stereotypes. Either by the qualities they encourage, the skillsets they require, their color, their appearance, right down to the kids shown playing them on the packaging. Instead, they promote a range of interests and possibilities. We like to think that the biggest difference between our sets is simply the age range they are aimed at.

Do kids prefer gendered toys?

No boy is born with some kind of biological preference for blue things, as much as no girls are born with a preference for pink things. The gendering of those colors – and of toys in general – is a societal development. According to a study conducted by the LEGO Group, girls are slightly less restrained by typical gender biases than boys. 74% of boys compared to 62% of girls believe some activities are meant ‘just’ for girls, with others meant for boys. At the LEGO Group, we aim to break these gender stereotypes by encouraging kids to play with sets from all of the ranges we have to offer, for example, by categorizing our sets by factors such as age range, interest and price.

Are LEGO sets for girls or boys?

All LEGO toys are for all kids, however they identify themselves.

Is LEGO City for boys or girls?

Just like all our other toys, all LEGO City sets are for all kids, however they identify themselves.

Is LEGO Friends for boys or girls?

LEGO Friends is great for kids who like deep character development as a way to discover and explore their own personality and interests. That passion can be equally strong in all children.

Gifts for Girls

Toys for Girls

Searching for the best gifts for girls for an upcoming birthday, Christmas or special occasion? All LEGO® sets are for girls with something for all ages and every interest. If you are stuck for inspiration, discover some of the best toys for girls here.

Cool toys for girls

Exclusives

Disney Castle

Average rating4.8out of 5 stars

Price4999,90 kr

White Rabbit

Average rating4.5out of 5 stars

Price269,90 kr

Stitch

Average rating4.7out of 5 stars

Price889,90 kr

Exclusives

Andrea's Modern Mansion

Average rating5out of 5 stars

Price2349,90 kr

Forest Animals: Red Fox

Average rating4.9out of 5 stars

Price679,90 kr

Mini Disney Ariel's Castle

Average rating4.4out of 5 stars

Price559,90 kr

Nook's Cranny & Rosie's House

Average rating4.7out of 5 stars

Price1049,90 kr

Hot Dog Food Truck

Average rating4.8out of 5 stars

Price269,90 kr

Mercedes-AMG F1 W14 E Performance Pull-Back

Average rating4out of 5 stars

Price369,90 kr

Retro Camera

Average rating4.9out of 5 stars

Price269,90 kr

The Sandman's Tower

Average rating4.9out of 5 stars

Price1249,90 kr

Space Research Rover

Average rating5out of 5 stars

Price679,90 kr

Talking Sorting Hat™

Average rating4.7out of 5 stars

Price1359,90 kr

Burger Truck

Average rating4.9out of 5 stars

Price269,90 kr

R2-D2™

Average rating4.6out of 5 stars

Price1359,90 kr

If they’re into it, there’s a LEGO® world of it

From gaming to magic to fairy-tale heroes, we’ve got endless worlds for girls to create.

Learn more

Creative toys for girls

Whether it’s stunning wall art, funky storage spaces or even friendly bracelets, find sets that will get kids creating endlessly.

Learn more

Gifts for girls aged 6+

Creative Pets

Average rating5out of 5 stars

Price469,90 kr

Mirabel's Photo Frame and Jewelry Box

Price419,90 kr

Forest Animals: Red Fox

Average rating4.9out of 5 stars

Price679,90 kr

Last Chance

Unicorn Creative Family Pack

Average rating4.9out of 5 stars

Price629,90 kr

Cozy House

Average rating4.9out of 5 stars

Price829,90 kr

LEGO® Friends Toys for Girls

With complex and diverse characters, kids with all kinds of passions can dive into a world of storytelling with LEGO® Friends.

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Gifts for girls aged 6+

Mobile Tiny House

Average rating4.9out of 5 stars

Price879,90 kr

Autumn's House

Average rating4.8out of 5 stars

Price989,90 kr

Dog Rescue Centre

Average rating4.7out of 5 stars

Price769,90 kr

LEGO® City Toys for Girls

Let girls play out everyday stories and daring missions, and learn about the world around them in fun, exciting way with LEGO® City sets.

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Gifts for 5-year-old girls

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New

Space Science Lab

Average rating4.7out of 5 stars

Price559,90 kr

New

Space Explorers Pack

Price419,90 kr

New

Downtown Streetcar and Station

Price1249,90 kr

Coming Soon

Burger Truck

Average rating4.9out of 5 stars

Price269,90 kr

Downtown

Average rating4.5out of 5 stars

Price2649,90 kr

Sailboat

Average rating4.7out of 5 stars

Price269,90 kr

Express Passenger Train

Average rating4.2out of 5 stars

Price2099,90 kr

Command Rover and Crane Loader

Average rating4.9out of 5 stars

Price939,90 kr

Passenger Airplane

Average rating4.5out of 5 stars

Price1489,90 kr

Penguin Slushy Van

Average rating4.8out of 5 stars

Price269,90 kr

New

Advent Calendar 2024

Price369,90 kr

Coming Soon

Holiday Camper Van

Average rating4.8out of 5 stars

Price269,90 kr

Space Explorer Rover and Alien Life

Average rating4.9out of 5 stars

Price419,90 kr

Train Station

Average rating4.5out of 5 stars

Price1099,90 kr

Space Construction Mech

Average rating4.9out of 5 stars

Price119,90 kr

Recycling Truck

Average rating4.9out of 5 stars

Price459,90 kr

Interstellar Spaceship

Average rating4.9out of 5 stars

Price269,90 kr

Switch Tracks

Average rating4.8out of 5 stars

Price259,90 kr

Car Wash

Average rating4.9out of 5 stars

Price269,90 kr

Blue Monster Truck

Average rating5out of 5 stars

Price199,90 kr

Gifts for Girls

Searching for exciting gift ideas for girls aged 18 months to 9 years old and up? Find the best LEGO® sets for girls right here…

Learn more

Top birthday gifts for kids aged 6+

Disney Princess Creative Castles

Average rating5out of 5 stars

Price459,90 kr

Dog Rescue Centre

Average rating4.7out of 5 stars

Price769,90 kr

Sunflowers

Average rating4.4out of 5 stars

Price199,90 kr

Disney Celebration Train

Average rating4.9out of 5 stars

Price559,90 kr

Roses

Average rating4.8out of 5 stars

Price199,90 kr

Exclusives

Stitch

Average rating4.9out of 5 stars

Price129,90 kr

The Frog House

Average rating5out of 5 stars

Price729,90 kr

LEGO® Harry Potter™ Toys for Girls

We’ve been delighting young witches and wizards for over 20 years with our magical LEGO® Harry Potter™ sets.

Learn more

Gifts for girls aged 8+

Flying Ford Anglia™

Average rating4.6out of 5 stars

Price199,90 kr

Hogwarts™ Castle Owlery

Average rating4.9out of 5 stars

Price629,90 kr

Hogwarts™ Astronomy Tower

Average rating4.6out of 5 stars

Price1429,90 kr

Hogsmeade™ Village Visit

Average rating4.4out of 5 stars

Price1209,90 kr

Hogsmeade™ Village Visit

Average rating4.4out of 5 stars

Price1209,90 kr

Star Wars™ Gifts for Girls

Unlock the power of girls’ creative force as they role-play their own heroic adventures with LEGO® Star Wars™ sets.

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Gifts for girls aged 9+

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New

TIE Interceptor™

Average rating4.7out of 5 stars

Price2699,90 kr

New

Luke Skywalker™ Pilot Key Chain

Average rating5out of 5 stars

Price79,90 kr

New

Droideka™

Average rating4.5out of 5 stars

Price889,90 kr

New

The Phantom Menace™

Average rating4.7out of 5 stars

Price769,90 kr

New

BARC Speeder™ Escape

Price419,90 kr

New

Emperor Palpatine™ Key Chain

Price79,90 kr

New

Ambush on Mandalore™ Battle Pack

Price309,90 kr

Coming Soon

Ghost & Phantom II

Average rating4.6out of 5 stars

Price2149,90 kr

Executor Super Star Destroyer™

Average rating4.7out of 5 stars

Price939,90 kr

Exclusives

X-Wing Starfighter™

Average rating3.1out of 5 stars

Price2849,90 kr

New

Mos Espa Podrace™ Diorama

Price1099,90 kr

Exclusives

Venator-Class Republic Attack Cruiser

Average rating4.5out of 5 stars

Price8099,90 kr

New

Darth Maul's Sith Infiltrator™

Average rating4.3out of 5 stars

Price939,90 kr

Hard to find

R2-D2™

Average rating4.4out of 5 stars

Price2849,90 kr

Millennium Falcon™

Average rating4.7out of 5 stars

Price1149,90 kr

New

The Force of Creativity

Price1989,90 kr

New

Paz Vizsla™ and Moff Gideon™ Battle

Price559,90 kr

Coming Soon

Hard to find

Millennium Falcon™

Average rating4.5out of 5 stars

Price9999,90 kr

Coruscant Guard Gunship™

Average rating3.9out of 5 stars

Price2049,90 kr

Boarding the Tantive IV™

Average rating4.7out of 5 stars

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LEGO® | Disney Sets for Girls

From classic stories to modern classics, discover LEGO® sets that are sure to bring the magic of Disney into any playtime.

Learn more

Exclusives

Snow White and the Seven Dwarfs' Cottage

Average rating4.8out of 5 stars

Price2599,90 kr

Disney Princess Creative Castles

Average rating5out of 5 stars

Price459,90 kr

Exclusives

Disney Castle

Average rating4.8out of 5 stars

Price4999,90 kr

Animal Toys for Girls

From stripy tigers and mysterious sea creatures to ancient dinosaurs and magical dragons, there’s something here for every animal-loving kid.

Learn more

Space

Let’s go places

Toys for Girls

Cool toys for girls

Disney Castle

White Rabbit

Stitch

Andrea's Modern Mansion

Forest Animals: Red Fox

Mini Disney Ariel's Castle

Nook's Cranny & Rosie's House

Hot Dog Food Truck

Mercedes-AMG F1 W14 E Performance Pull-Back

Retro Camera

The Sandman's Tower

Space Research Rover

Talking Sorting Hat™

Burger Truck

R2-D2™

If they’re into it, there’s a LEGO® world of it

Creative toys for girls

Gifts for girls aged 6+

Creative Pets

Mirabel's Photo Frame and Jewelry Box

Forest Animals: Red Fox

Unicorn Creative Family Pack

Cozy House

LEGO® Friends Toys for Girls

Gifts for girls aged 6+

Mobile Tiny House

Autumn's House

Dog Rescue Centre

LEGO® City Toys for Girls

Gifts for 5-year-old girls

Space Science Lab

Space Explorers Pack

Downtown Streetcar and Station

Burger Truck

Downtown

Sailboat

Express Passenger Train

Command Rover and Crane Loader

Passenger Airplane

Penguin Slushy Van

Advent Calendar 2024

Holiday Camper Van

Space Explorer Rover and Alien Life

Train Station

Space Construction Mech

Recycling Truck

Interstellar Spaceship

Switch Tracks

Car Wash

Blue Monster Truck

Gifts for Girls

Top birthday gifts for kids aged 6+

Disney Princess Creative Castles​

Dog Rescue Centre

Sunflowers

Disney Celebration Train​

Roses

Stitch

The Frog House

LEGO® Harry Potter™ Toys for Girls

Gifts for girls aged 8+

Flying Ford Anglia™

Hogwarts™ Castle Owlery

Hogwarts™ Astronomy Tower

Hogsmeade™ Village Visit

Hogsmeade™ Village Visit

Star Wars™ Gifts for Girls

Gifts for girls aged 9+

TIE Interceptor™

Luke Skywalker™ Pilot Key Chain

Droideka™

The Phantom Menace™

BARC Speeder™ Escape

Emperor Palpatine™ Key Chain

Ambush on Mandalore™ Battle Pack

Ghost & Phantom II

Executor Super Star Destroyer™

X-Wing Starfighter™

Disney Princess Creative Castles

Disney Celebration Train

Disney Princess Creative Castles