What is the LEGO® Insiders programme?

LEGO® Insiders is a loyalty program that welcomes everyone to join the LEGO community. As an Insider, you’ll get access to exciting rewards, discounts, communities and more. 

Once you've signed up, you get points by participating in activities, purchasing sets on LEGO.com and in participating LEGO Stores, and by registering your LEGO sets. You can find a list of LEGO Stores here. Keep in mind stores that are marked with a yellow flag are LEGO Certified Stores and you won't be able to earn or redeem points at those locations. You’ll always earn points for purchases on LEGO.com! 

You get great benefits immediately after joining, including early access to new sets, exclusive member-only rewards, competitions and more.

All you need to do to become a LEGO Insider is create an account, which you can do on LEGO.com (if you haven’t already). LEGO Insiders is available in these regions. You have to be at least 18 years old. 

You can redeem points for exclusive rewards and coupon codes.