How kids help shape LEGO® products and ideas

Our designers are some of the best in the world, but we want to know that our ideas will be fun for kids! That’s why we established the LEGO® Children’s Panel.   Children at select schools in Billund, Denmark, are invited to participate in the program. With a grown-up’s permission, they get the chance to test products and ideas that are still in development and offer their suggestions and feedback. We use this feedback to make sure our creations are the best they can be before we make them available for everyone.