How do toys affect children’s identity?

Toys, and the way we play with them, act as a rehearsal for adulthood. Toys impact the identities of children by encouraging certain skills and traits. Traditionally (not to mention broadly) speaking, toys for boys have been focused on action and conflict, whereas toys for girls have usually been marketed as nurturing or beauty-related toys. It’s for this exact reason that children need to be exposed to a variety of toys. This is why the LEGO Group is committed to making play more inclusive by ensuring that children’s ambitions and playtime are not limited by gender stereotypes.

Do toys enforce gender stereotypes?

Toys influence the development, cognitive and social skills of children and can contribute to gender stereotypes. Stereotypically ‘feminine’ toys have in the past been related to nurturance, care, beauty and attractiveness, whereas stereotypically ‘masculine’ toys are usually focused around technology, competition, aggression, construction and action. These stereotypes can influence how children play, their behavior, and can even impact education outcomes, career pathways and interpersonal relationships. We at the LEGO Group are very aware of the power of gender stereotypes and that’s why every toy we make today, we make for every child. It is our mission to steer clear of stereotypes in both our product design and marketing. We hope you can see this approach in action on this page, as well as on our corresponding page. If you’d like to learn more, please refer to our joint research with the Geena Davis Institute on the subject . We also enjoyed reading this study by PNAS.

What are non-gendered toys?

Non-gendered toys are those which do not reinforce or reflect stereotypical ‘masculine’ or ‘feminine’ stereotypes. Either by the qualities they encourage, the skillsets they require, their color, their appearance, right down to the kids shown playing them on the packaging. Instead, they promote a range of interests and possibilities. We like to think that the biggest difference between our sets is simply the age range they are aimed at.

Do kids prefer gendered toys?

No boy is born with some kind of biological preference for blue things, as much as no girls are born with a preference for pink things. The gendering of those colors – and of toys in general – is a societal development. According to a study conducted by the LEGO Group, girls are slightly less restrained by typical gender biases than boys. 74% of boys compared to 62% of girls believe some activities are meant ‘just’ for girls, with others meant for boys. At the LEGO Group, we aim to break these gender stereotypes by encouraging kids to play with sets from all of the ranges we have to offer, for example, by categorizing our sets by factors such as age range, interest and price.

Are LEGO sets for girls or boys?

All LEGO toys are for all kids, however they identify themselves.

Is LEGO City for boys or girls?

Just like all our other toys, all LEGO City sets are for all kids, however they identify themselves.

Is LEGO Friends for boys or girls?

LEGO Friends is great for kids who like deep character development as a way to discover and explore their own personality and interests. That passion can be equally strong in all children.

Toys for Girls | Official LEGO® Shop NZ

Toys for Girls

Searching for the best gifts for girls for an upcoming birthday, Christmas or special occasion? All LEGO® sets are for girls with something for all ages and every interest. If you are stuck for inspiration, discover some of the best toys for girls here.

Cool toys for girls

White Rabbit

Average rating4.5out of 5 stars

$34.99

Stitch

Average rating4.7out of 5 stars

$129.99

Exclusives

Andrea's Modern Mansion

Average rating5out of 5 stars

$379.99

Forest Animals: Red Fox

Average rating4.9out of 5 stars

$109.99

Mini Disney Ariel's Castle

Average rating4.4out of 5 stars

$79.99

Nook's Cranny & Rosie's House

Average rating4.9out of 5 stars

$129.99

Hot Dog Food Truck

Average rating4.9out of 5 stars

$34.99

Mercedes-AMG F1 W14 E Performance Pull-Back

Average rating4.3out of 5 stars

$44.99

Retro Camera

Average rating4.9out of 5 stars

$34.99

Retiring soon

The Sandman's Tower

Average rating4.9out of 5 stars

$169.99

Space Research Rover

Average rating4.9out of 5 stars

$89.99

Talking Sorting Hat™

Average rating4.7out of 5 stars

$169.99

Burger Truck

Average rating4.9out of 5 stars

$34.99

R2-D2™

Average rating4.6out of 5 stars

$219.99

If they’re into it, there’s a LEGO® world of it

From gaming to magic to fairy-tale heroes, we’ve got endless worlds for girls to create.

Learn more

Creative toys for girls

Whether it’s stunning wall art, funky storage spaces or even friendly bracelets, find sets that will get kids creating endlessly.

Learn more

Gifts for girls aged 6+

Creative Pets

Average rating5out of 5 stars

$54.99

Retiring soon

Mirabel's Photo Frame and Jewelry Box

Average rating4.9out of 5 stars

$54.99

Forest Animals: Red Fox

Average rating4.9out of 5 stars

$109.99

Cozy House

Average rating4.9out of 5 stars

$109.99

LEGO® Friends Toys for Girls

With complex and diverse characters, kids with all kinds of passions can dive into a world of storytelling with LEGO® Friends.

Learn more

Gifts for girls aged 6+

Mobile Tiny House

Average rating4.9out of 5 stars

$119.99

Autumn's House

Average rating4.8out of 5 stars

$119.99

Dog Rescue Centre

Average rating4.7out of 5 stars

$99.99

LEGO® City Toys for Girls

Let girls play out everyday stories and daring missions, and learn about the world around them in fun, exciting way with LEGO® City sets.

Learn more

Gifts for 5-year-old girls

View All

Yellow Delivery Truck

Average rating4.8out of 5 stars

$179.99

New

LEGO® City Advent Calendar 2024

$59.99

Express Passenger Train

Average rating4out of 5 stars

$259.99

Car Transporter Truck with Sports Cars

Average rating4.5out of 5 stars

$159.99

Passenger Airplane

Average rating4.5out of 5 stars

$179.99

Yellow Construction Excavator

Average rating4.9out of 5 stars

$89.99

New

Downtown Streetcar and Station

Average rating4.8out of 5 stars

$159.99

Yellow Mobile Construction Crane

Average rating4.9out of 5 stars

$199.99

Tracks

Average rating3.1out of 5 stars

$34.99

Police Station

Average rating4.5out of 5 stars

$109.99

Recycling Truck

Average rating4.8out of 5 stars

$59.99

Seaside Harbor with Cargo Ship

Average rating4.9out of 5 stars

$199.99

Arctic Explorer Ship

Average rating4.8out of 5 stars

$269.99

Retiring soon

Jungle Explorer Water Plane

Average rating4.9out of 5 stars

$34.99

Space Base and Rocket Launchpad

Average rating4.9out of 5 stars

$269.99

Road Plates

Average rating3.5out of 5 stars

$34.99

Robot World Roller-Coaster Park

Average rating5out of 5 stars

$159.99

Red Double-Decker Sightseeing Bus

Average rating4.8out of 5 stars

$54.99

Jungle Explorer Helicopter at Base Camp

Average rating4.9out of 5 stars

$179.99

Retiring soon

Train Station

Average rating4.6out of 5 stars

$139.99

Gifts for Girls

Searching for exciting gift ideas for girls aged 18 months to 9 years old and up? Find the best LEGO® sets for girls right here…

Learn more

Top birthday gifts for kids aged 6+

Disney Princess Creative Castles

Average rating5out of 5 stars

$59.99

Dog Rescue Centre

Average rating4.7out of 5 stars

$99.99

Sunflowers

Average rating4.5out of 5 stars

$24.99

Disney Celebration Train

Average rating4.9out of 5 stars

$69.99

Roses

Average rating4.7out of 5 stars

$24.99

Exclusives

Stitch

Average rating4.9out of 5 stars

$19.99

The Frog House

Average rating4.9out of 5 stars

$109.99

LEGO® Harry Potter™ Toys for Girls

We’ve been delighting young witches and wizards for over 20 years with our magical LEGO® Harry Potter™ sets.

Learn more

Star Wars™ Gifts for Girls

Unlock the power of girls’ creative force as they role-play their own heroic adventures with LEGO® Star Wars™ sets.

Learn more

Gifts for girls aged 9+

View All

New

Jabba's Sail Barge™

$849.99

Coming Soon

New

LEGO® Star Wars™ Advent Calendar 2024

Average rating4.5out of 5 stars

$59.99

New

Imperial Star Destroyer™

Average rating4.8out of 5 stars

$329.99

New

C-3PO™

Average rating4.7out of 5 stars

$249.99

New

The Dark Falcon

Average rating4.7out of 5 stars

$329.99

Retiring soon

AT-AT™

Average rating4.2out of 5 stars

$1499.99

New

Desert Skiff & Sarlacc Pit

Average rating3.1out of 5 stars

$149.99

New

TIE Fighter & X-Wing Mash-up

Average rating4.7out of 5 stars

$199.99

New

Jedi Bob's Starfighter

Average rating4.7out of 5 stars

$64.99

New

Ahsoka Tano's Duel on Peridea

Average rating4.3out of 5 stars

$99.99

Hard to find

Millennium Falcon™

Average rating4.5out of 5 stars

$1499.99

Exclusives

Venator-Class Republic Attack Cruiser™

Average rating4.5out of 5 stars

$1049.99

Captain Rex™ Y-Wing™ Microfighter

Average rating4.5out of 5 stars

$22.99

New

The Onyx Cinder

Average rating4.2out of 5 stars

$249.99

R2-D2™

Average rating4.6out of 5 stars

$219.99

Retiring soon

R2-D2™

Average rating4.4out of 5 stars

$399.99

Retiring soon

Mos Eisley Cantina™

Average rating4.7out of 5 stars

$649.99

New

Creative Play Droid™ Builder

Average rating4.8out of 5 stars

$179.99

Exclusives

X-Wing Starfighter™

Average rating3.1out of 5 stars

$399.99

Coruscant Guard Gunship™

Average rating4.1out of 5 stars

$269.99

LEGO® | Disney Sets for Girls

From classic stories to modern classics, discover LEGO® sets that are sure to bring the magic of Disney into any playtime.

Learn more

Gifts for girls aged 4+

Elsa's Frozen Treats

Average rating4.9out of 5 stars

$22.99

Ariel's Treasure Chest

Average rating4.3out of 5 stars

$84.99

Exclusives

Snow White and the Seven Dwarfs' Cottage

Average rating4.8out of 5 stars

$449.99

Disney Princess Creative Castles

Average rating5out of 5 stars

$59.99

Animal Toys for Girls

From stripy tigers and mysterious sea creatures to ancient dinosaurs and magical dragons, there’s something here for every animal-loving kid.

Learn more

Retiring soon

Space

Let’s go places

Toys for Girls

Cool toys for girls

White Rabbit

Stitch

Andrea's Modern Mansion

Forest Animals: Red Fox

Mini Disney Ariel's Castle

Nook's Cranny & Rosie's House

Hot Dog Food Truck

Mercedes-AMG F1 W14 E Performance Pull-Back

Retro Camera

The Sandman's Tower

Space Research Rover

Talking Sorting Hat™

Burger Truck

R2-D2™

If they’re into it, there’s a LEGO® world of it

Creative toys for girls

Gifts for girls aged 6+

Creative Pets

Mirabel's Photo Frame and Jewelry Box

Forest Animals: Red Fox

Cozy House

LEGO® Friends Toys for Girls

Gifts for girls aged 6+

Mobile Tiny House

Autumn's House

Dog Rescue Centre

LEGO® City Toys for Girls

Gifts for 5-year-old girls

Yellow Delivery Truck

LEGO® City Advent Calendar 2024

Express Passenger Train

Car Transporter Truck with Sports Cars

Passenger Airplane

Yellow Construction Excavator

Downtown Streetcar and Station

Yellow Mobile Construction Crane

Tracks

Police Station

Recycling Truck

Seaside Harbor with Cargo Ship

Arctic Explorer Ship

Jungle Explorer Water Plane

Space Base and Rocket Launchpad

Road Plates

Robot World Roller-Coaster Park

Red Double-Decker Sightseeing Bus

Jungle Explorer Helicopter at Base Camp

Train Station

Gifts for Girls

Top birthday gifts for kids aged 6+

Disney Princess Creative Castles​

Dog Rescue Centre

Sunflowers

Disney Celebration Train​

Roses

Stitch

The Frog House

LEGO® Harry Potter™ Toys for Girls

Star Wars™ Gifts for Girls

Gifts for girls aged 9+

Jabba's Sail Barge™

LEGO® Star Wars™ Advent Calendar 2024

Imperial Star Destroyer™

C-3PO™

The Dark Falcon

AT-AT™

Desert Skiff & Sarlacc Pit

TIE Fighter & X-Wing Mash-up

Jedi Bob's Starfighter

Ahsoka Tano's Duel on Peridea

Millennium Falcon™

Venator-Class Republic Attack Cruiser™

Captain Rex™ Y-Wing™ Microfighter

The Onyx Cinder

R2-D2™

R2-D2™

Mos Eisley Cantina™

Creative Play Droid™ Builder

Disney Princess Creative Castles

Disney Celebration Train

Disney Princess Creative Castles