The Affiliate Program

The Affiliate Program

The LEGO® name is made from the first two letters of the Danish words LEG GODT, meaning “play well”. At, people of all ages discover just the right products to help them, their family, and their friends do just that! is the only way to shop online for exclusive LEGO products, and all purchases are backed by The Official LEGO Guarantee. For shoppers, this means free shipping for orders above 55 €, access to exclusive promotional items and gifts, and free access to our LEGO® Insiders program, where every purchase earns points! is the trusted destination to find the newest sets, and to view all of our authentic product reviews, and getting the most LEGO experience while shopping online.

How do I become an official Affiliate?

It’s easy to start earning commission for helping to drive traffic and sales through your website to Through our affiliate network partners, we’ll help by providing you with official LEGO branded banners, text, and product links which you’ll be able to use on your site. You’ll have everything you need in your online toolkit to start earning commissions, and, once we process the transaction reports at the end of every month, we can ensure a fully transparent, prompt affiliate payment process.

Some helpful pointers to get you started…

  • Affiliates earn commission on products sold on (excluding delivery, taxes and returns)
  • Affiliates can take the advantage of reporting and sales tracking through our affiliate network partners.
  • Affiliates receive exclusive newsletters, product, and special promotion updates.

How do I sign up?

Signing up to become a LEGO affiliate is as simple as filling in this online form submission!
We look forward to you joining us at the beginning of an awesome affiliate program soon!