How do toys affect children’s identity?

Toys, and the way we play with them, act as a rehearsal for adulthood. Toys impact the identities of children by encouraging certain skills and traits. Traditionally (not to mention broadly) speaking, toys for boys have been focused on action and conflict, whereas toys for girls have usually been marketed as nurturing or beauty-related toys. It’s for this exact reason that children need to be exposed to a variety of toys. This is why the LEGO Group is committed to making play more inclusive by ensuring that children’s ambitions and playtime are not limited by gender stereotypes.

Do toys enforce gender stereotypes?

Toys influence the development, cognitive and social skills of children and can contribute to gender stereotypes. Stereotypically ‘feminine’ toys have in the past been related to nurturance, care, beauty and attractiveness, whereas stereotypically ‘masculine’ toys are usually focused around technology, competition, aggression, construction and action. These stereotypes can influence how children play, their behavior, and can even impact education outcomes, career pathways and interpersonal relationships. We at the LEGO Group are very aware of the power of gender stereotypes and that’s why every toy we make today, we make for every child. It is our mission to steer clear of stereotypes in both our product design and marketing. We hope you can see this approach in action on this page, as well as on our corresponding page. If you’d like to learn more, please refer to our joint research with the Geena Davis Institute on the subject . We also enjoyed reading this study by PNAS.

What are non-gendered toys?

Non-gendered toys are those which do not reinforce or reflect stereotypical ‘masculine’ or ‘feminine’ stereotypes. Either by the qualities they encourage, the skillsets they require, their color, their appearance, right down to the kids shown playing them on the packaging. Instead, they promote a range of interests and possibilities. We like to think that the biggest difference between our sets is simply the age range they are aimed at.

Do kids prefer gendered toys?

No boy is born with some kind of biological preference for blue things, as much as no girls are born with a preference for pink things. The gendering of those colors – and of toys in general – is a societal development. According to a study conducted by the LEGO Group, girls are slightly less restrained by typical gender biases than boys. 74% of boys compared to 62% of girls believe some activities are meant ‘just’ for girls, with others meant for boys. At the LEGO Group, we aim to break these gender stereotypes by encouraging kids to play with sets from all of the ranges we have to offer, for example, by categorizing our sets by factors such as age range, interest and price.

Are LEGO sets for girls or boys?

All LEGO toys are for all kids, however they identify themselves.

Is LEGO City for boys or girls?

Just like all our other toys, all LEGO City sets are for all kids, however they identify themselves.

Is LEGO Friends for boys or girls?

LEGO Friends is great for kids who like deep character development as a way to discover and explore their own personality and interests. That passion can be equally strong in all children.

Gifts for Girls | Official LEGO® Shop MY

Gifts for Girls

Searching for the perfect LEGO® gifts for girls? Explore our ideas for birthday, Christmas or special occasion, gifts for girls, ages, 6+, 9+, and 13+ years. We have sets for every interest, from animals to gaming. Sets from our LEGO Technic™ and Speed Champions ranges are perfect for girls with a passion for vehicles and engineering. Girls can practice storytelling with toys from Friends, City, and LEGO DREAMZzz™ sets. They’ll discover unique builds with LEGO Creator 3in1 sets and brick-built versions of their favorite characters with BrickHeadz™.

For even more LEGO fun, check out our collections for toys for girls and boys.

Cool toys for girls

Exclusives

Disney Castle

Average rating4.8out of 5 stars

PriceRM1699.90

Exclusives

Andrea's Modern Mansion

Average rating5out of 5 stars

PriceRM849.90

New

Space Research Rover

Average rating5out of 5 stars

PriceRM219.90

Coming Soon

If they’re into it, there’s a LEGO® world of it

From gaming to magic to fairy-tale heroes, we’ve got endless worlds for girls to create.

Learn more

Creative toys for girls

Whether it’s stunning wall art, funky storage spaces or even friendly bracelets, find sets that will get kids creating endlessly.

Learn more

LEGO® Friends Toys for Girls

With complex and diverse characters, kids with all kinds of passions can dive into a world of storytelling with LEGO® Friends.

Learn more

LEGO® City Toys for Girls

Let girls play out everyday stories and daring missions, and learn about the world around them in fun, exciting way with LEGO® City sets.

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Gifts for 5-year-old girls

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Downtown

Average rating4.5out of 5 stars

PriceRM899.90

Freight Train

Average rating4.8out of 5 stars

PriceRM829.90

Express Passenger Train

Average rating4.2out of 5 stars

PriceRM749.90

Arctic Explorer Ship

Average rating4.9out of 5 stars

PriceRM679.90

Space Base and Rocket Launchpad

Average rating4.9out of 5 stars

PriceRM659.90

Gifts for Girls

Searching for exciting gift ideas for girls aged 18 months to 9 years old and up? Find the best LEGO® sets for girls right here…

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LEGO® Harry Potter™ Toys for Girls

We’ve been delighting young witches and wizards for over 20 years with our magical LEGO® Harry Potter™ sets.

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Star Wars™ Gifts for Girls

Unlock the power of girls’ creative force as they role-play their own heroic adventures with LEGO® Star Wars™ sets.

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Gifts for girls aged 9+

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Exclusives

Venator-Class Republic Attack Cruiser

Average rating4.6out of 5 stars

PriceRM2849.90

Ghost & Phantom II

Average rating4.6out of 5 stars

PriceRM799.90

Coruscant Guard Gunship™

Average rating3.9out of 5 stars

PriceRM679.90

Hard to find

The Razor Crest™

Average rating4.4out of 5 stars

PriceRM2499.90

Exclusives

X-Wing Starfighter™

Average rating3.1out of 5 stars

PriceRM1029.99

Hard to find

AT-AT™

Average rating4.2out of 5 stars

PriceRM3799.90

Hard to find

Millennium Falcon™

Average rating4.5out of 5 stars

PriceRM3599.90

Hard to find

Mos Eisley Cantina™

Average rating4.8out of 5 stars

PriceRM1799.90

LEGO® | Disney Sets for Girls

From classic stories to modern classics, discover LEGO® sets that are sure to bring the magic of Disney into any playtime.

Learn more

Gifts for girls aged 4+

New

Snow White and the Seven Dwarfs' Cottage

Average rating4.8out of 5 stars

PriceRM999.90

Exclusives

Disney Castle

Average rating4.8out of 5 stars

PriceRM1699.90

Animal Toys for Girls

From stripy tigers and mysterious sea creatures to ancient dinosaurs and magical dragons, there’s something here for every animal-loving kid.

Learn more

Gaming

Let’s go

Gifts for Girls

Cool toys for girls

Disney Castle

Andrea's Modern Mansion

Space Research Rover

If they’re into it, there’s a LEGO® world of it

Creative toys for girls

LEGO® Friends Toys for Girls

LEGO® City Toys for Girls

Gifts for 5-year-old girls

Downtown

Freight Train

Express Passenger Train

Arctic Explorer Ship

Space Base and Rocket Launchpad

Gifts for Girls

LEGO® Harry Potter™ Toys for Girls

Star Wars™ Gifts for Girls

Gifts for girls aged 9+

Venator-Class Republic Attack Cruiser

Ghost & Phantom II

Coruscant Guard Gunship™

The Razor Crest™

X-Wing Starfighter™

AT-AT™

Millennium Falcon™

Mos Eisley Cantina™

LEGO® | Disney Sets for Girls

Gifts for girls aged 4+

Snow White and the Seven Dwarfs' Cottage

Disney Castle

Animal Toys for Girls

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