The LEGO Group Brings Festive Magic & Family Fun to Malaysia this Holiday!

    LEGO Malaysia - 1 Utama - Twinkle Town Magical Show

    Have a brick-tacular adventure at LEGO Twinkle Town: Home of Santa’s Magic
    Tired of the holiday hustle? This festive season, The LEGO Group is rolling out the welcome mat for families to drop the distractions, ditch the doom-scrolling & rediscover the true joy of togetherness through play! To encourage more family playtime this holiday, The LEGO Group has partnered with 1 Utama Shopping Centre to create a fun & joy-filled immersive experience. The showcase runs from 4 to 28 December 2025, inviting families to rediscover the joy of play with an immersive showcase of LEGO festive installations & fun activities to bond meaningfully with loved ones this festive season.

    Upon entering the event area, you will be greeted by the LEGO Santa’s Christmas Factory which glows like a jewel next to the LEGO Santa’s Post Office where Santa’s little helpers pack LEGO gifts for adults & children alike, to share the joy of LEGO play. Register at the entrance & collect the event leaflet to begin your playful holiday journey through a slew of activities.

    Kickstart your holiday adventure, where you Sleigh It by helping Santa get ready for his big night to rocket through the skies and deliver cheers in record time! Build your own boosters and supercharged additions to attach to the pre-built sleigh for a more enhanced look and power. Once the sleigh is complete, place it on the screen pedestal for a test drive and use the wheel to steer it through the skies!

    At the next activity, share the festive fun with everyone by building the sweetest gingerbread house together at the Gingerbread House activity station. Simply grab a baseplate and add unique, festive LEGO brick designs to the giant LEGO Gingerbread House.

    Visitors can also share the joy of LEGO play by joining the heartwarming #BuildToGive initiative running since 2017 to give a gift to a child in need. Participate in this meaningful tradition by building a customised LEGO Heart at the Build To Give activity station. Then, snap a photo of your build & post it on social media with the hashtags #BuildToGive and #LEGOMY. Remember to drop the LEGO Heart into the collection box to cement the contribution! Upon completion of these activity stations, head on to the redemption counter with the stamped event leaflet to redeem a complimentary LEGO Ornament Present & a RM10 LEGO voucher.

    In addition to these fun activities, there will also be Weekend Specials:

    • The Twinkle Town Magical Show is where the village comes to life in a magical Christmas spectacle! As the clock strikes at a specific time, the LEGO Santa’s Christmas Factory comes alive with dancing lights, sparkling bubbles & joyful music with a choir performance that fills the village with wonder. With every chime, a new story unfolds, inviting families to gather, watch & feel the magic of the season.

    • Dream big at the Tallest Tree Competition by creating the tallest holiday tree! Put your building speed to test by building the tallest tree possible within 30 seconds and add the topper before the timer stops for a chance to bring home a LEGO® Gift.

    • Meet the LEGO Santa Mascot at the event on selected weekend time slots to bring the magic of play to life!

    You can also create lasting memories by uploading a photo of you and your loved ones with the various spectacular festive photo opportunities at the event, with the hashtags #LEGOMY, #RebuildTheWorld & #IsItPlayYoureLookingFor. Then, head to the Hashtag Printing Booth to collect your customisable frame printouts!

    Terms and conditions of the LEGO Twinkle Town: Home of Santa's Magic event can be found here.

    In addition, LEGO Certified Stores nationwide will feature exclusive festive activities & promotions to spread holiday cheer. These include quizzes for a chance to win surprise gifts with a minimum purchase & surprise appearances by the LEGO Santa Mascot, who will be handing out surprise gifts.

    For more details, please refer to:

    • Annex A: 1 Utama Event Activities & Promotions
    • Annex B: LCS Activities & Promotions

    ANNEX A - 1 Utama Event Details

    Date: 4 to 28 December 2025
    Location: GF Luxe, Ground Floor, 1 Utama Shopping Centre
    Operating Hours: 10am – 10pm

    (i) Build To Give
    Unleash your creativity by building a LEGO Heart. Once finished, snap a photo & share it on your social media using the tags #LEGOMY and #BuildToGive. Be sure to drop your LEGO Heart into the collection box afterward to receive a stamp!

    (ii) Sleigh It
    Help Santa get ready for his big night to rocket through the skies & deliver cheers in record time! Build your own boosters & supercharged additions to attach to the pre-built sleigh for a more enhanced look & power. Once the sleigh is complete, place it on the screen pedestal for a test drive & use the wheel to steer it through the skies!

    (iii) Gingerbread House
    Share the festive fun with everyone by building the sweetest gingerbread house together at the Gingerbread House activity station. Simply grab a baseplate & add unique, festive LEGO brick designs to the giant LEGO Gingerbread House.

    (iv) Twinkle Town Magical Show
    As the clock strikes at a specific time, the LEGO Santa’s Christmas Factory comes alive with dancing lights, sparkling bubbles & joyful music with a choir performance that fills the village with wonder. With every chime, a new story unfolds, inviting families to gather, watch & feel the magic of the season.

    • Dates: 13-14 December, 20-21 December, 24-25 December (Christmas Eve & Christmas)
    • Timings: 1.30pm - 1.45pm, 3.30pm - 3.45pm, 7.30pm - 7.45pm

    (v) Tallest Tree Competition
    Put your building speed to test by building the tallest tree possible within 30 seconds & add the topper before the timer stops for a chance to bring home a LEGO Gift.

    • Dates: 6-7 December, 11 December, 13-14 December, 20-21 December, 25 December (Christmas), 27-28 December
    • Timings: 1.00pm - 1.10pm, 7.00pm - 7.10pm

    (vi) Hashtag Printing Booth
    Create lasting memories by uploading a photo of you and your loved ones with the various spectacular festive photo opportunities at the event, with the hashtags #LEGOMY and #RebuildTheWorld #IsItPlayYoureLookingFor. Then, head to the Hashtag Printing Booth to collect your customisable frame printouts!

    (vii) LEGO Santa Mascot Appearance
    Be sure to look for the LEGO Santa Mascot making special appearances at the LEGO Twinkle Town: Home of Santa’s Magic. Don't forget to snap a photo!

    • Dates: 6-7 December, 11 December, 13-14 December, 20-21 December, 25 December (Christmas), 27-28 December
    • Timing: 1.00pm - 1.30pm, 4.00pm - 4.30pm, 6.00pm - 6.30pm, 8.00pm - 8.30pm

    ANNEX B - LEGO Certified Stores (LCS) Activities & Promotions

    (i) LEGO Santa Mascot Appearance
    Be sure to look for the LEGO Santa Mascot making special appearances & don't forget to snap a photo!

    • Details:
      -- 6 December 2025: Gurney Paragon, Penang (12.00pm - 12.30pm), Queensbay Mall, Penang (3.00pm - 3.30pm)
      -- 7 December 2025: Nu Empire (12.00pm - 12.30pm), The Curve (3.00pm - 3.30pm)
      -- 13 December 2025: Mid Valley Southkey, Johor (12.00pm - 12.30pm), AEON Bandaraya Melaka, Melaka (5.00pm - 5.30pm)
      -- 14 December 2025: Setia City Mall (12.00pm - 12.30pm), Sunway Velocity (3.00pm - 3.30pm)
      -- 20 December 2025: IOI City Mall (12.00pm - 12.30pm), Sunway Pyramid (3.00pm - 3.30pm)
      -- 21 December 2025: Pavilion Kuala Lumpur (12.00pm - 12.30pm), KLCC (3.00pm - 3.30pm), 1 Utama Shopping Centre (6.00pm - 6.30pm)
      -- 24 December 2025: Mid Valley Megamall KL (12.00pm - 12.30pm), The Exchange TRX pop-up store (3.00pm - 3.30pm)

    (ii) 12 Days to Christmas: Pick a Box, Spark a Surprise
    Spend a minimum of RM289 on any LEGO playsets in a single receipt and answer a quiz to pick a box and uncover your surprise LEGO gift, including a chance to win 1 Grand LEGO Prize per store, which is revealed daily.

    • Location: LEGO Certified Stores nationwide
    • Dates: 13 - 24 December 2025