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Setting up business
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Godtfred Kirk Christiansen
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Ole Kirk Kristiansen settles in Billund
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Kristiansen or Christiansen
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Ole Kirk Kristiansen's childhood and youth
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Dealing with the crisis
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A new reality
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LEGO® trains
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The beginning of the LEGO Group
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Dagny Holm
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The first milling machine
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The LEGO® Story
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Molding factories in Billund
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Disaster strikes
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Automatic Binding Bricks
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Early experiments with preschool products
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Entering the age of plastics
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New Technologies
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LEGO® City
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Earliest export
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The stud and tube principle
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Early expansion
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LEGO® System in Play
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Mold production in Billund
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An unusual partnership in Iceland
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The LEGO® Ferguson tractor
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Earliest sales and manufacture outside Denmark
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Quality in every detail
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Mold production outside Billund
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A glimpse of the LEGO Group in 1960
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Production of LEGO® Bricks in the US
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Access to the Finnish market
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Focus on product development
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The first LEGOLAND® park
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LEGO® DUPLO®
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Developing the LEGO® wheel
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From private airfield to international airport
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The LEGO molding philosophy
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Further development of the system
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LEGO® Castle
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LEGO® FABULAND®
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Stagnation
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LEGO® molding in Switzerland
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LEGO® Space
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A modern, international company
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Management
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Role play
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The LEGOLAND® range
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Danish LEGO® factories outside Billund
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Pre-pack plastic bags
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Mission and vision
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Management Strategies
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LEGO® Education
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LEGO® factories in South Korea
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Play and learning
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LEGO® Pirates
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Production in Brazil
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LEGO® Vikings
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Outsourcing and insourcing - partnership with Flextronics
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LEGO® Architecture
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LEGO® production in Mexico
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Establishing production in Hungary
