Play First
PLAY FIRST
and Happiness lasts all day96 % of children...
... say that play is important for our overall wellbeing. It means that we are happy, relaxed and just-so-cool.Source: LEGO® Play Well Study 2024

Why should we PLAY FIRST?
Not just because we want to – it is also backed by numbers!
91 % of adults...
... say that play helps us build self-expression and the confidence to experiment. Let us prove it to you!
2,1 hours...
... is the average time children play alone per day during the week.
24% of kids...
... think that they don’t have enough time to play.
91 % of adults...
... say that play helps us build self-expression and the confidence to experiment. Let us prove it to you!
2,1 hours...
... is the average time children play alone per day during the week.
24% of kids...
... think that they don’t have enough time to play.
Ta-da! If we PLAY FIRST, this will be the result...
We might find more happiness in ordinary duties like cleaning, dishwashing, learning or grocery shopping! Families feel happier when they play together. You can improve your confidence, self-expression and bravery to experiment every day thanks to such a simple and fun activity – playing.These numbers are the results of the LEGO® Play Well Study 2024.