October 19, 2026

Creating the conditions for others to succeed 🌱

Behind the moments that move the LEGO Group forward are colleagues creating clarity, connecting people and helping others focus on what matters most.

A leader arrives prepared for an important decision. A global meeting runs smoothly. Priorities stay on track. Complex plans come together at the right moment.

What isn't always visible is the work happening behind the scenes to make those moments possible.

Across the LEGO Group, Executive Support colleagues help leaders and teams navigate complexity, create clarity and focus on what matters most. Their roles might involve calendars, travel or coordination, but the real impact goes much deeper. It's about understanding priorities, connecting people, solving problems and creating the conditions for others to succeed.

Executive Assistants are often the implementation layer of an organisation. Once a strategy is defined, they help translate it into action by connecting teams, aligning processes, coordinating stakeholders and tracking timelines—making sure priorities move from discussion to execution.

Most people see the outcomes.

And while they help others succeed, they continue to learn, develop and support one another too. Through shared experiences, trusted partnerships and a strong community, they bring an important part of our People Promise to life: succeeding and growing together.

For Rikke, Senior Executive Assistant to the COO, Executive Support is about helping leaders focus on what matters most.

“It is much more like a strategic partnership than task management. You need business acumen to connect the right dots and understand priorities. My role is to help make sure the right things happen at the right time.” says Rikke.

The work requires judgement, initiative and an understanding of how decisions connect across the business. By anticipating challenges, coordinating across teams and helping leaders navigate competing priorities, Executive Support colleagues create space for leaders to focus where they can have the greatest impact.

“If we have the backs of our leaders, they can work more effectively,” Rikke adds. “I’m proud to be part of the success and the journey we’re on.”

It's a role that combines problem-solving, relationship-building and creativity, adapting quickly when priorities shift while keeping the bigger picture in mind.

For Birgitte, Senior Executive Assistant to CEO & Head of Executive Support, one of the most rewarding aspects of Executive Support is the opportunity to shape how the organisation works.

A great example is the Corporate Calendar, which helps create visibility across key business milestones, meetings and decisions throughout the year.

What began as a simple request to review a spreadsheet quickly became something much bigger.

“I realised I wasn't just collecting dates. I was uncovering how the organisation works.” Birgitte explains.

Through conversations with teams across the business, Birgitte began to see the organisation differently. What appeared to be separate activities formed part of a much wider system, with the Corporate Calendar helping bring those connections into view.

“It’s not about preference. It’s about dependency,” says Birgitte. “One thing has to happen before another. Over time, those conversations turn individual requests into something shared that the organisation can rely on.”

Today, the Corporate Calendar helps teams understand connections, plan more effectively and make better decisions. It's a reminder that Executive Support is often about much more than organising schedules. It's about creating clarity from complexity and enabling the wider business to move forward.

One of the strengths of the profession is its variety. Some Executive Support colleagues work directly alongside senior leaders. Others specialise in areas that support the wider organisation and Executive Support community.

For Inge, Executive Administrator Centre of Excellence, that includes areas such as executive travel, events and continuous improvement of systems.

“Executive Support consists of many different roles and specialist areas. Much of our work happens behind the scenes, but it's purposeful. We help the day, the week and the year run well.” says Inge.
The variety creates constant opportunities to learn, stretch existing skills and contribute in new ways.

“You need to be adaptable and structured at the same time,” Inge explains. “I’ve also learned the value of focus. It’s not always about doing many things at once. It’s about balancing priorities and focusing on what matters.”

That commitment to continuous improvement is something Tina, Senior Executive Assistant and Head of Centre of Excellence has experienced through her work on the Annual Calendar Audit.

“Calendar auditing legitimises the view that time is a strategic asset. The conversation becomes less about personal preferences and more about organisational priorities.” says Tina.

By combining data, observations and business insight, the audit helps leaders understand where their attention is being spent and where it can create the greatest value.

It's another example of how Executive Support continues to evolve, offering colleagues opportunities to influence, innovate and contribute in ways that extend far beyond traditional expectations of the profession.

While every Executive Support role is different, one theme appears again and again: trust.

Trust between assistants and leaders. Trust between colleagues. Trust that allows people to step in for one another, share knowledge and tackle challenges together.

“We really use each other and help each other,” says Rikke. “In some organisations, an Executive Assistant can feel like a one-person team. Here, you always have somebody to spar with.”

Trust between assistants and leaders. Trust between colleagues. Trust that allows people to step in for one another, share knowledge and tackle challenges together.

“We really use each other and help each other,” says Rikke. “In some organisations, an Executive Assistant can feel like a one-person team. Here, you always have somebody to spar with.”

For Inge, that sense of partnership is what makes the community special.
“The sense of trust and collaboration is unique,” she says. “It’s the foundation for everything else we do.”

The profession also offers significant opportunities for growth. Whether developing business knowledge, strengthening stakeholder relationships, improving processes or leading new initiatives, Executive Support colleagues are constantly building new skills and experiences. Importantly, that learning doesn't happen alone.

Colleagues share best practices, support one another through new challenges and create opportunities for others to develop. It's a culture where success is shared, ideas are welcomed and people are encouraged to keep growing.

“It always starts with a good idea and seeing an opportunity to improve something,” says Birgitte. “When trust is there, ideas can come from anywhere.”

For Tina, curiosity remains one of the profession’s most valuable qualities.
Stay curious, be brave and keep training” she says. Because while much of the work happens behind the scenes, the impact is felt across leaders, teams and the wider organisation every day.

Executive Support colleagues may not always be in the spotlight, but through trusted partnerships, continuous learning and a strong sense of community, they help create the conditions for others to succeed, while succeeding and growing together themselves.

In many ways, that's what Executive Support at the LEGO Group is all about: helping people, teams and the business move forward, together.