The LEGO Group appoints Andre’ Doxey as Head of Design

The LEGO Group has appointed Andre’ Doxey, former Creative Director and Senior Vice President at Adidas as Head of Design

Image of Andre Doxey in a yellow  background

Billund, December 13, 2023: The LEGO Group today announced the appointment of Andre’ Doxey as SVP & Head of Design. The strategic addition to the team underscores the company’s commitment to fostering innovation and setting new benchmarks in its products and play experiences.

Andre joins the LEGO Group with an impressive portfolio of experience across companies including Adidas, Nike and industrial design at Newell Rubbermaid.

Andre will be based at the LEGO Group’s headquarters in Billund, Denmark and report to Julia Goldin, Chief Product and Marketing Officer at the LEGO Group.

Julia Goldin, Chief Product and Marketing Officer said: “We are pleased to appoint Andre’ to this critical role – a role that is instrumental in helping us to deliver on our mission of inspiring and developing the builders of tomorrow, as well as championing the brand’s ongoing creative development and expression. The LEGO Group maintains a strong history of creating fun and engaging play experiences with innovation and development at its core; consistently surprising and delighting builders of all ages.”

“With an impressive track record for breaking boundaries and reimagining the ordinary, Andre is uniquely positioned to lead our design initiatives into a new era of creativity and impact.”

Regarding his appointment, Andre’ Doxey, Head of LEGO Design, said: “I am excited to join such an iconic brand with a rich legacy of purpose led design to enable play for builders of all ages today and tomorrow.”

The LEGO Design organization is anchored in The LEGO Group Headquarters in Billund, Denmark. It includes close to 600 employees from 55 nationalities and Andre's primary task will be to lead this group of talented and diverse individuals to inspire and develop the builders of tomorrow through great innovation and awesome products.

Notes to Editors

About the LEGO Group
The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine. 

The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, which mean “Play Well”.  Today, the LEGO Group remains a family-owned company headquartered in Billund. However, its products are now sold in more than 130 countries worldwide. 

For more news from the LEGO Group, information about our financial performance and responsibility engagement, please visit