How do toys affect children’s identity?

Toys, and the way we play with them, act as a rehearsal for adulthood. Toys impact the identities of children by encouraging certain skills and traits. Traditionally (not to mention broadly) speaking, toys for boys have been focused on action and conflict, whereas toys for girls have usually been marketed as nurturing or beauty-related toys. It’s for this exact reason that children need to be exposed to a variety of toys. This is why the LEGO Group is committed to making play more inclusive by ensuring that children’s ambitions and playtime are not limited by gender stereotypes.

Do toys enforce gender stereotypes?

Toys influence the development, cognitive and social skills of children and can contribute to gender stereotypes. Stereotypically ‘feminine’ toys have in the past been related to nurturance, care, beauty and attractiveness, whereas stereotypically ‘masculine’ toys are usually focused around technology, competition, aggression, construction and action. These stereotypes can influence how children play, their behavior, and can even impact education outcomes, career pathways and interpersonal relationships. We at the LEGO Group are very aware of the power of gender stereotypes and that’s why every toy we make today, we make for every child. It is our mission to steer clear of stereotypes in both our product design and marketing. We hope you can see this approach in action on this page, as well as on our corresponding page. If you’d like to learn more, please refer to our joint research with the Geena Davis Institute on the subject . We also enjoyed reading this study by PNAS.

What are non-gendered toys?

Non-gendered toys are those which do not reinforce or reflect stereotypical ‘masculine’ or ‘feminine’ stereotypes. Either by the qualities they encourage, the skillsets they require, their color, their appearance, right down to the kids shown playing them on the packaging. Instead, they promote a range of interests and possibilities. We like to think that the biggest difference between our sets is simply the age range they are aimed at.

Do kids prefer gendered toys?

No boy is born with some kind of biological preference for blue things, as much as no girls are born with a preference for pink things. The gendering of those colors – and of toys in general – is a societal development. According to a study conducted by the LEGO Group, girls are slightly less restrained by typical gender biases than boys. 74% of boys compared to 62% of girls believe some activities are meant ‘just’ for girls, with others meant for boys. At the LEGO Group, we aim to break these gender stereotypes by encouraging kids to play with sets from all of the ranges we have to offer, for example, by categorizing our sets by factors such as age range, interest and price.

Are LEGO sets for girls or boys?

All LEGO toys are for all kids, however they identify themselves.

Is LEGO City for boys or girls?

Just like all our other toys, all LEGO City sets are for all kids, however they identify themselves.

Is LEGO Friends for boys or girls?

LEGO Friends is great for kids who like deep character development as a way to discover and explore their own personality and interests. That passion can be equally strong in all children.

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LEGO® Toys For Girls

LEGO® Toys For Girls

Toys for Girls

Searching for the best gifts for girls for an upcoming birthday, Christmas or special occasion? All LEGO® sets are for girls with something for all ages and every interest. If you are stuck for inspiration, discover some of the best toys for girls here.

Creative toys for girls

Whether it’s stunning wall art, funky storage spaces or even friendly bracelets, find sets that will get kids creating endlessly.

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Encourage creativity

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Creative Building Time

Average rating4.8out of 5 stars

Price44,99 €

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Brick Box

Average rating4.5out of 5 stars

Price29,99 €

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Deluxe Brick Box

Average rating3.7out of 5 stars

Price49,99 €

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Creative Transparent Bricks

Average rating3.6out of 5 stars

Price34,99 €

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Around the World

Average rating4.9out of 5 stars

Price49,99 €

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Bricks and Functions

Average rating4.9out of 5 stars

Price34,99 €

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90 Years of Play

Average rating5out of 5 stars

Price49,99 €

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Build Together

Average rating4.7out of 5 stars

Price99,99 €

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Space Mission

Average rating3.9out of 5 stars

Price79,99 €

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Floral Art

Average rating4.4out of 5 stars

Price69,99 €

New

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Creative Party Box

Price49,99 €

New

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Cozy House

Average rating5out of 5 stars

Price59,99 €

LEGO® Friends Toys for Girls

With complex and diverse characters, kids with all kinds of passions can dive into a world of storytelling with LEGO® Friends.

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Who will they be today?

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Friendship Tree House

Average rating4.6out of 5 stars

Price79,99 €

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Mobile Tiny House

Average rating4.9out of 5 stars

Price64,99 €

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Emma's Art School

Average rating4.9out of 5 stars

Price69,99 €

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Pet Adoption Café

Average rating4.9out of 5 stars

Price29,99 €

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Autumn's House

Average rating4.8out of 5 stars

Price69,99 €

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Cat Hotel

Average rating4.8out of 5 stars

Price29,99 €

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Dog Rescue Centre

Average rating4.9out of 5 stars

Price59,99 €

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Hair Salon

Average rating4.7out of 5 stars

Price44,99 €

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Downtown Flower and Design Stores

Average rating4.9out of 5 stars

Price159,99 €

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Organic Grocery Store

Average rating4.9out of 5 stars

Price89,99 €

STEM Toys for Girls

Discover LEGO® sets perfect for girls of all ages who like robots, coding, technology and engineering.

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Combine learning and playtime

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Space Shuttle Mission

Average rating5out of 5 stars

Price19,99 €

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Space Ride Amusement Truck

Average rating4.9out of 5 stars

Price44,99 €

Exclusives

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Robot Inventor

Average rating3.8out of 5 stars

Price359,99 €

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Lunar Research Base

Average rating4.7out of 5 stars

Price99,99 €

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Lunar Roving Vehicle

Average rating4.9out of 5 stars

Price34,99 €

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Monster Jam™ Dragon™

Average rating4.8out of 5 stars

Price19,99 €

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Monster Jam™ Monster Mutt™ Dalmatian

Average rating4.9out of 5 stars

Price19,99 €

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Olivia's Space Academy

Average rating4.9out of 5 stars

Price69,99 €

LEGO® Harry Potter™ Toys for Girls

We’ve been delighting young witches and wizards for over 20 years with our magical LEGO® Harry Potter™ sets.

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Summon your next set

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Hedwig™

Average rating4.6out of 5 stars

Price39,99 €

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Hogwarts™ Hospital Wing

Average rating4.7out of 5 stars

Price49,99 €

New

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Triwizard Tournament: The Black Lake

Average rating4.4out of 5 stars

Price44,99 €

New

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Hogwarts™: Room of Requirement

Average rating5out of 5 stars

Price49,99 €

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Hogwarts™ Astronomy Tower

Average rating4.5out of 5 stars

Price99,99 €

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4 Privet Drive

Average rating4.6out of 5 stars

Price79,99 €

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Hogsmeade™ Village Visit

Average rating4.6out of 5 stars

Price89,99 €

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Hogwarts™ Chamber of Secrets

Average rating4.4out of 5 stars

Price149,99 €

New

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Gryffindor™ House Banner

Average rating3out of 5 stars

Price34,99 €

LEGO® Super Mario™ Toys for Girls

These innovative sets are perfect for creative kids seeking endless adventures!

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Expand your universe

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Peach's Garden Balloon Ride Expansion Set

Average rating4.9out of 5 stars

Price49,99 €

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Lava Wave Ride Expansion Set

Average rating4.9out of 5 stars

Price34,99 €

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Adventures with Peach Starter Course

Average rating4.4out of 5 stars

Price59,99 €

Hard to find

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Adventures with Luigi Starter Course

Average rating4.6out of 5 stars

Price59,99 €

Hard to find

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Adventures with Mario Starter Course

Average rating3.6out of 5 stars

Price59,99 €

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Peach’s Castle Expansion Set

Average rating2.8out of 5 stars

Price129,99 €

Disney Sets for Girls

From classic fairytales to modern classics, discover LEGO® sets that are sure to bring the magic of Disney into any playtime.

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Build some childhood wonder

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Moana's Wayfinding Boat

Average rating4.9out of 5 stars

Price34,99 €

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Aurora's Castle

Average rating4.9out of 5 stars

Price44,99 €

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Princess Enchanted Journey

Average rating4.7out of 5 stars

Price64,99 €

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Anna and Elsa's Frozen Wonderland

Average rating4.9out of 5 stars

Price44,99 €

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Rapunzel's Tower

Average rating4.3out of 5 stars

Price64,99 €

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Ultimate Adventure Castle

Average rating4.8out of 5 stars

Price99,99 €

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Ariel’s Underwater Palace

Average rating4.8out of 5 stars

Price99,99 €

New

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Disney Princess Creative Castles

Price34,99 €

New

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EVE & WALL•E

Average rating5out of 5 stars

Price14,99 €

Animal Toys for Girls

From stripy tigers and mysterious sea creatures to ancient dinosaurs and magical dragons, there’s something here for every animal-loving kid.

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Best Animal Toys for Play Adventures

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Wild Animals of the World

Average rating5out of 5 stars

Price129,99 €

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Horse Transporter

Average rating4.6out of 5 stars

Price29,99 €

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Barn & Farm Animals

Average rating3.3out of 5 stars

Price49,99 €

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The Rabbit Ranch

Average rating4.8out of 5 stars

Price34,99 €

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Skimwing Adventure

Average rating4.8out of 5 stars

Price34,99 €

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Majestic Tiger

Average rating4.8out of 5 stars

Price49,99 €

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Birdhouse

Average rating4.8out of 5 stars

Price29,99 €

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Toruk Makto & Tree of Souls

Average rating4.5out of 5 stars

Price149,99 €

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The Guardian Battle

Average rating5out of 5 stars

Price22,99 €

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Dog Rescue Centre

Average rating4.9out of 5 stars

Price59,99 €

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Cat Hotel

Average rating4.8out of 5 stars

Price29,99 €

New

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Adorable Dogs

Average rating5out of 5 stars

Price29,99 €

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Hedwig™

Average rating4.6out of 5 stars

Price39,99 €

Gaming

Let’s go

Toys for Girls

Creative toys for girls

Encourage creativity

Creative Building Time

Brick Box

Deluxe Brick Box

Creative Transparent Bricks

Around the World

Bricks and Functions

90 Years of Play

Build Together

Space Mission

Floral Art

Creative Party Box

Cozy House

LEGO® Friends Toys for Girls

Who will they be today?

Friendship Tree House

Mobile Tiny House

Emma's Art School

Pet Adoption Café

Autumn's House

Cat Hotel

Dog Rescue Centre

Hair Salon

Downtown Flower and Design Stores

Organic Grocery Store

STEM Toys for Girls

Combine learning and playtime

Space Shuttle Mission

Space Ride Amusement Truck

Robot Inventor

Lunar Research Base

Lunar Roving Vehicle

Monster Jam™ Dragon™

Monster Jam™ Monster Mutt™ Dalmatian

Olivia's Space Academy

LEGO® Harry Potter™ Toys for Girls

Summon your next set

Hedwig™

Hogwarts™ Hospital Wing

Triwizard Tournament: The Black Lake

Hogwarts™: Room of Requirement

Hogwarts™ Astronomy Tower

4 Privet Drive

Hogsmeade™ Village Visit

Hogwarts™ Chamber of Secrets

Gryffindor™ House Banner

LEGO® Super Mario™ Toys for Girls

Expand your universe

Peach's Garden Balloon Ride Expansion Set

Lava Wave Ride Expansion Set

Adventures with Peach Starter Course

Adventures with Luigi Starter Course

Adventures with Mario Starter Course

Peach’s Castle Expansion Set

Disney Sets for Girls

Build some childhood wonder

Moana's Wayfinding Boat

Aurora's Castle

Princess Enchanted Journey

Anna and Elsa's Frozen Wonderland

Rapunzel's Tower

Ultimate Adventure Castle

Ariel’s Underwater Palace

Disney Princess Creative Castles​

EVE & WALL•E

Animal Toys for Girls

Best Animal Toys for Play Adventures

Wild Animals of the World

Horse Transporter

Barn & Farm Animals

The Rabbit Ranch

Skimwing Adventure

Majestic Tiger

Birdhouse

Toruk Makto & Tree of Souls

The Guardian Battle

Dog Rescue Centre

Cat Hotel

Disney Princess Creative Castles