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Play Zone

Inspiring parents to let kids PLAY MORE!

PLAY helps kids foster the skills for today – and build the foundations for a better tomorrow.

At the LEGO® Group, we host roundtables, school outreach programs and work with key opinion leaders to highlight the benefits of family PLAY through the Small Hands Big Dreams initiative.

PLAY PLEDGE

Play Pledge: Transforming Lives Through PLAY

Do you know, 34% of parents miss family playtime, while 84% of kids desire to PLAY more? Play Pledge encourages commitment to parent-child play for all. This initiative aims to inspire parents and children alike to prioritise and enjoy more playtime together.
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A PROMISE TO PLAY!

A PROMISE TO PLAY!

Make a commitment to PLAY! This Play Pledge promise is your gateway to putting family fun first. Join the movement for delightful days with your kids!

    IN MEDIA SPOTLIGHT

    Download the LEGO Life App!

    Kids love to get inspired, share their creativity and connect with other kids. The LEGO Life app is a creative and social place for kids where they can do just that in a completely safe environment!