The LEGO Group joins forces with stars of UK women’s football to launch ‘Unstoppable FC’

• The toy brand has partnered with Rachel Daly, Lauren Hemp, Sam Kerr and Beth Mead to help get more young girls playing football
• The new initiative is designed to teach girls resilience skills through LEGO play and football through a series of workshops and online content, due to roll out later this year
• Activity forms part of the LEGO Group’s global ‘Play Unstoppable’ initiative to champion what girls can achieve when they have the space and freedom to play without boundaries

The LEGO Group UK has launched ‘Unstoppable FC’ in partnership with UK football stars Beth Mead, Sam Kerr, Rachel Daly and Lauren Hemp to arm young girls with the self-belief, resilience and practical skills they need to help break down barriers to play, both on and off the pitch. The initiative will also see the LEGO Group work with top Women’s Super League teams Arsenal WFC, Aston Villa WFC and Chelsea FC Women to run interactive workshops this Autumn. There will also be a series of online content, fronted by the UK football players, showcasing their own stories of resilience and perseverance. More information can be found at: https://www.lego.com/en-gb/play-unstoppable ‘Unstoppable FC’ launches today alongside new video content starring ambassador Lauren Hemp. Content features Lauren smashing negative stereotypes around girls and play before inviting the next generation to join ‘Unstoppable FC’ to continue breaking boundaries. Lauren Hemp, Unstoppable FC Ambassador, says: “To get to where I am in my career today, I’ve definitely had to learn the art of resilience. It’s all about making sure you’ve got the confidence and self-belief to get back up again when you suffer knocks, and coming out the stronger for it. I’m thrilled to be partnering with the LEGO Group to help empower young girls through play to be whoever they want to be.” Isabel Graham, Head of Marketing at the LEGO Group, says: “We know that girls are an unstoppable force when they are given the freedom to express themselves fully and play without limits. This is why we’re committed to helping break down barriers to play and are excited to launch ‘Unstoppable FC’ in partnership with inspirational stars of women’s football.”

More information on how involved in Unstoppable FC will be shared later this year on the LEGO Group channels.

Activity forms part of the LEGO Group’s global ‘Play Unstoppable’ initiative launched in May that aims to challenge stereotypes around play and creative building, and encourage girls to unlock the freedom they need to play without boundaries.