Calling all LEGO Builders!

Calling all LEGO Builders

Are you a LEGO Lover?

This year marks our 90th anniversary and to celebrate, we’re on the hunt to find 90 LEGO Lovers and hear their stories.

To showcase that LEGO play is ageless, we want to find builders aged 1-90, who’ll take part in a photoshoot with world famous photographer, Rankin, at his London studio.

All entrants will need to be free on either the 30th May or 13th June!

  • How to enter? Simply send a photograph of you and up to four others who will join you on the photoshoot, enjoying LEGO play to LEGO90@promoentries.com
  • Send the names, ages and approximate height of everyone in the photo – we want to showcase builders aged 1-90, so the more generations in one photo the better!
  • In 150 words, tell us what LEGO play means to you and why you want to feature in the 90 shoot
  • Finally, confirm which date you can attend (below).

The 1-90 images and stories will then be used in a number of ways including –

  1. Images will be used in outdoor media ( i.e. billboards and escalator panels) in cities across the UK, from 18th July
  2. Images and stories will feature on lego.com from 18th July
  3. Images will be shared on LEGO social channels (Instagram and Facebook) from 18th July

If your entry is a winner, we’ll be in touch via email by 18th May 2022. Good luck!

Terms & Conditions

Summary Terms and Conditions: UK & Ireland, 18+ only. 00.01 10/05/2022 – 23:59 17/05/2022. Send a photograph of you and up to four others enjoying LEGO play to LEGO90@promoentries.com, together with the names, ages and heights of everyone in the photo and in no more than 150 words tell us what LEGO play means to you and why you want to feature in the 90 and let us know which photoshoot you can attend to enter the Competition. No purchase necessary. Prizes: 1 x Photoshoot in London on the 30th May or 13th June. Internet access and email address required. Max 1 entry and prize per person. Promoter: LEGO Company Limited, 33 Bath Road, Slough, SL1 3UF Full Terms and Conditions

  1. This Promotion is open to residents of the United Kingdom & Ireland aged 18 or over, excluding employees of the Promoter, its agents and anyone professionally associated with this Promotion.
  2. No purchase necessary; however, internet access and a valid email address are required.
  3. Promotion Period: Enter between 00.01 BST on the 10th May 2022 and 23:59 17th May 2022 inclusive.
  4. To Enter: Send a photograph of you and up to four others, enjoying LEGO play to LEGO90@promoentries.com, together with the names, ages and heights of everyone in the photo and in no more than 150 words tell us what LEGO play means to you and why you want to feature in the 90 and let us know which photoshoot you can attend to be entered into the Competition.
  5. Maximum of 1 entry is permitted per person during the Promotion Period. No person may win more than 1 Prize.
  6. The Prizes: There will be a total of 10 winners. Each winner will win 1 x Photoshoot in London on the 30th May or the 13th June. Winners to confirm what day suits them. Winners will be contacted with the timings if picked.
  7. Further Entry & Prize Details and Conditions: a. You and all the other people in your photo must be available to attend the Photoshoot in London on either 30 May 2022 or 13 June 2022. You must be available for the entire day. Travel expenses will be paid: £100 per adult and £50 per child (up to age 16). b. You must only submit a photo that does not infringe or violate the rights of any third party, including but not limited to, ownership, copyrights, trademarks, patents, logos, licensing rights, rights of publicity or privacy or any other intellectual property rights. c. We will reject entries which, in the reasonable opinion of the Promoter include the names, likenesses, photographs, or similar of any individual without their express permission. d. You must ensure that those featured in the photo have given their consent and permission to be entered in this Promotion. e. You will be responsible for your own outfit, hair and make-up, but direction will be given once your date is confirmed. For example, plain block colours, no patterns or logos etc. f. LEGO props and LEGO bricks and builds will feature in the shoot. You are able to bring a small to medium size LEGO build with you, if already in one piece. g. You agree to grant the Promoter in perpetuity a non-revocable, worldwide, royalty-free licence to use the copyright and other intellectual property rights vesting in your entry for all purposes connected with this Promotion, including but not limited to display on the Promoter’s website, social channels, in any publicity, advertisement or case study carried out by or on behalf of the Promoter in any manner or medium whatsoever, including print, broadcast or the internet and any other website of the Promoter or its agents/contractors choosing and use of the entry, or part(s) of the entry, in marketing materials relating to this Promotion (“the Media”). . h. You agree to the inclusion, publication, reproduction and/or other use of your entry as well as your name, voice, statements and/or photograph or other likeness, without further notice or compensation, in any Media. i. You agree to grant the Promoter the right to adapt, modify, and use any or all parts of the entry. You also agree to grant the Promoter and its agents/contractors the right to moderate, modify or remove any entry if it is deemed unsuitable, in whole or in part, for display on the Promotion website or in any materials relating to the Promotion. You hereby represent and warrant that you have all rights necessary to grant the licence and rights provided for in this paragraph and that all materials forming part of your entry to this Promotion, and any use of such materials by or on behalf of the Promoter, comply with all applicable laws, rules, and regulations and do not infringe or otherwise violate the intellectual property or other rights of any third party. j. By entering you confirm that you and those in the photo you submit, have no criminal convictions or anything that would bring the Promoter into public disrepute, contempt, scandal or ridicule or reflect unfavourably on the promotion as determined by the Promoter in its sole discretion. k. If you are selected as a winner, the Promoter will ask for your social media handle. You must make sure that your settings are public so the Promoter can check that the use of any such person in advertising or publicity for the Promotion will not bring the Promoter into public disrepute, contempt, scandal or ridicule or reflect unfavourably on the promotion as determined by the Promoter in its sole discretion. The Promoter reserves the right to disqualify the winner if the Promoter finds any offensive content.
  8. Winner Selection: 70 entrants will be randomly selected from all valid entries received during the Promotion Period. For your total confidence, the Prize draw will be conducted by PromoVeritas, the independent promotional verification service, within 1 working day of the end of the Promotion Period. The 70 shortlisted entrants will then be independently judged by a panel of judges, including an independent party PromoVeritas, within 2 working days from the close of the Promotion Period to select 10 winners based on the following criteria: a. Image – a variety of ages, from young to old builders – big smiles! b. Copy – shows a real passion for LEGO play, with stories of multi-generational play referenced c. Varying characteristics to ensure a fair, diverse and inclusive representation of builders will be considered when judging
  9. Winner Notification: Provisional winners will be contacted via the email address used to enter within 48 hours of Winner Selection and will be asked to provide evidence of identity and eligibility. Reasonable efforts will be made to contact the provisional winners. Once eligibility and availability to attend the Photoshoot has been confirmed, a provisional winner will be confirmed as one of the 10 winners. If a provisional winner does not respond to the initial contact within 48 hours, we reserve the right to disqualify that entrant and award the Prize to a reserve selected in the same manner. Reserve winners may have less time to respond.
  10. Prize Acceptance: Notification to arrange attendance at the Photoshoot will take place within 7 days of acceptance of the Prize. In the unlikely event that a winner has not received communication to arrange their Prize the winner must inform the Promoter by emailing LEGO90@promoentries.com. If a winner does not do so, the Promoter reserves the right to not reissue the Prize at its sole discretion.
  11. Moderation: The Promoter reserves the right to reject entries which, in the reasonable opinion of the Promoter: a. are in breach of the Terms & Conditions; b. contain any content that is offensive, harmful, objectionable or which is otherwise unsuitable for publication including with respect to race, religion, origin or gender, or which could reflect negatively upon the name, reputation or goodwill of the Promoter or any brand partner; c. contains or refers to any unauthorised third-party brand or reference any third-party names, logos and/or trademarks; d. promotes any political agenda.
  12. Provided no objection is received from the winners, a winners list containing the surname and county of residence of the winners will be made available by the Promoter 4 weeks after the close of the Promotion Period, for a period of 8 weeks. It will be available by sending a request via email to LEGO90@promoentries.com. Winners can object to their details being published during the Winner Notification process. Without prejudice, the Promoter will provide winner information to the Advertising Standards Authority when requested by them.
  13. The Promoter may request that the winners participate in publicity arising from the Promotion. Participation is at the winner’s discretion and is not a condition of Prize Acceptance.
  14. The Promoter seeks to run a fair and secure promotion and prevent abuse and cheating. If you enter in a way that is not consistent with these Terms & Conditions, your entry (and any of your associated aliases) will be disqualified. Any Prize awarded may be void and recoverable, and the Promoter reserves the right to bar you from entering future promotions for a period of at least six months. For this reason, the Promoter reserves the right at any point to: a. Verify the eligibility of entrants and/or provisional winners by requesting such information it consider reasonably necessary for this purpose. Entry or a Prize may be withheld until verification is completed. b. Disqualify entries that are not made directly by the individual entering the Promotion. c. Disqualify entries made using anonymous email services such as, but not limited to, GuerillaMail, Dispostable or Mailinator. d. Disqualify bulk entries from individuals, trade, consumer groups or third parties, incomplete entries and entries submitted by macros or other automated means. e. Disqualify entries beyond the maximum allowed, or those using techniques such as ‘script’, ‘brute force’, multiple SIM cards for text entries, masking identity by manipulating IP addresses, using aliases or identities other than their own or any other means. f. Disqualify entrants who tamper with the entry process. g. Disqualify entries which, in some other way, do not meet the requirements of these Terms & Conditions. h. Cancel, modify or suspend the Promotion should it not be capable of running as planned for reasons including but not limited to tampering, unauthorised intervention, fraud, dishonesty, technical failures, or any other causes beyond the control of the Promoter which corrupt or affect the administration, security, fairness, integrity or proper conduct of this Promotion.
  15. The Prize is not transferable or exchangeable and cannot be redeemed for monetary value or for any other form of compensation. If for any reason the Prize or any element of the Prize is not available, the Promoter reserves the right, at its sole discretion to substitute that Prize or element of the Prize for another of equal or greater value.
  16. No responsibility can be taken for entries which are lost, delayed, corrupted, damaged, misdirected or incomplete or which cannot be delivered for any technical, delivery or other reason. Proof of sending will not be accepted as proof of receipt. The Promoter does not guarantee continuous or secure access to LEGO90@promoentries.com.
  17. The Promoter and its associated agencies and companies are not liable for any loss (including, without limitation, indirect, special or consequential loss or loss of profits), expense or damage which is suffered or sustained (whether or not arising from any person’s negligence) in connection with this Promotion or accepting or using the/a Prize(s), except for any liability which cannot be excluded by law. Nothing will exclude the Promotor’s liability for death or personal injury as a result of its negligence.
  18. The Promoter will not be liable for any delay or failure to comply with its obligations for reasons beyond its reasonable control arising from but not limited to Acts of God, global or regional epidemic or pandemic, adverse weather conditions, fire, industrial dispute, war, terrorist activity, hostilities, political unrest, riots, civil commotion, plague or other natural calamities, or any other circumstances.
  19. All personal data supplied for this Promotion will be used solely for the purpose of this Promotion by the Promoter and/or by any agent appointed by it to assist with running the Promotion and will not be disclosed to an unconnected third party unless your positive consent has been obtained. Your personal data will be handled in accordance with the Promoter’s privacy policy, available at: https://www.lego.com/en-gb/legal/notices-and-policies/privacy-policy/ All non-winning photographs will be destroyed/deleted on or before [13 June] 2022.
  20. If any part/s of these Terms & Conditions are legally ruled to be invalid, illegal or unenforceable, the remainder will not be affected and will continue in full force and effect.
  21. By entering, you will be deemed to have agreed to be bound by these Terms & Conditions.
  22. If there is a discrepancy between these Terms & Conditions and those in any promotional material, these Terms & Conditions will prevail.
  23. These Terms & Conditions are governed by English law and their interpretation and application will be subject to the exclusive jurisdiction of the courts of England and Wales. Promoter: LEGO Company Limited, 33 Bath Road, Slough, SL1 3UF © Copyright PromoVeritas Ltd 2022. All rights reserved.
  24. This document has been created for a specific promotion. If used for a different promotion, it may not be fit for purpose.
  25. Changes made to this document will not be binding on PromoVeritas unless agreed in writing by us. It is the Client’s responsibility to inform us of any such changes, as this may affect the legality, operation and delivery of the Promotion.
  26. Unauthorised copying of this document in whole or in part will constitute an infringement of copyright.