What is Black Friday?

Black Friday traditionally marks the start of the Christmas shopping season. Eagle-eyed shoppers like to find that perfect gift at a discounted price, but Black Friday isn't all about sales. It also provides a great opportunity to find the right gift or toy before they run out of stock in the build-up to the festive season.

When does LEGO® Black Friday start?

Black Friday starts on 28th November 2025. “Black Friday Weekend” runs until 1st December 2025 and culminates with Cyber Monday.

What does Black Friday mean for LEGO® fans?

LEGO® Black Friday isn't all about sales. Black Friday is the perfect time to purchase that LEGO® gift ahead of the big Christmas rush.

How can I get a great deal on LEGO® sets this Black Friday?

Check back on Home | Official LEGO® Shop to discover our Black Friday deals with discounts on many popular LEGO® sets and a variety of gifts with purchases!

Do LEGO® Insiders members get special sales?

LEGO® Insiders members get access to great sales and discounts throughout the year. In addition to this, you'll also be entitled to deals throughout LEGO® Insiders Weekend which takes place the weekend before Black Friday.

How can I get ready for LEGO® Black Friday?

Get ready for LEGO® Black Friday by marking the date in your calendar and bookmark this page to get here quickly on the day. Don't forget to sign-up for Home | Official LEGO® Shop emails (sign-up at the bottom of this page) and watch the website to see offers and make your wishlist .

FAQ

LEGO® Black Friday toy deals 2025

Black Friday 2025 is over

We'll see you next year with more special offers, rewards and gift with purchases!

Shop now

12+
678
4.6
Batman™ Logo
84,99 €
New
18+
421
4.8
Game Boy™
64,99 €
18+
2083
4.8
Concorde
199,99 €
New
18+
1003
4.9
Ocarina of Time™ – The Final Battle
129,99 €
New
18+
2593
4.2
Stranger Things: The Creel House
289,99 €
New
18+
750
4.5
Love Birds
52,99 €
New
18+
10001
4.1
Eiffel tower
629,99 €
Exclusives
18+
1297
4.5
Iron Man Mark 3 Collectors' Edition
139,99 €
New
18+
6167
4.8
THE LORD OF THE RINGS: RIVENDELL™
499,99 €
Exclusives
18+
1503
4.4
Jaws
164,99 €
Exclusives
18+
686
5.0
Sunflower Bouquet
62,99 €
New
12+
747
5.0
Spring Wreath
52,99 €
New
18+
1125
4.8
Gremlins™: Gizmo
109,99 €
18+
3266
4.8
Tudor Corner
239,99 €
Exclusives
14+
4851
4.7
The Old Town 15th Anniversary
309,99 €
New
10+
303
5.0
Sulley, Mike and Boo Figures
25,99 €
New
18+
4014
4.7
Natural History Museum
309,99 €
Exclusives
18+
1892
4.7
Japanese Cherry Blossom Landscape
129,99 €
New
10+
542
4.9
Mike, Dustin, Lucas and Will Figures
42,99 €
Exclusives
16+
7541
4.4
Millennium Falcon™
849,99 €
Exclusives

10+
275
4.7
Ferrari SF-24 F1® Race Car
29,99 €
9+
373
4.7
Petite Sunny Bouquet
32,99 €
6+
268
4.8
Lucky & Penny 101 Dalmatians Puppies
26,99 €
5+
196
4.7
Donut Truck
19,99 €
10+
1180
4.8
Nike Dunk x LEGO® Set
109,99 €
Exclusives
8+
573
4.9
Buggy the Clown's Circus Tent
54,99 €
10+
665
4.8
The Creeper™
42,99 €
7+
258
1.3
327th Star Corps Clone Troopers™ Battle Pack
42,99 €
8+
390
4.9
Hogwarts™ Castle: Herbology Class
54,99 €
7+
543
4.8
Blathers's Museum Collection
87,99 €
14+
3244
4.5
NINJAGO® City Workshops
259,99 €
Exclusives
9+
1371
4.4
Medieval Horse Knight Castle
129,99 €
9+
1005
4.9
Comic Book and Game Store
94,99 €
Exclusives
9+
943
4.7
Ford Bronco® SUV
64,99 €
9+
926
4.4
Battle at Arlong Park
87,99 €
10+
832
4.4
Book Nook: Hogwarts™ Express
109,99 €
10+
607
4.5
Lamborghini Revuelto & Huracán STO
54,99 €
9+
780
4.9
Wild Animals: Majestic Rhino with Birds
64,99 €
9+
566
4.8
Heihei
42,99 €
8+
476
4.9
Glinda's Wedding Day
42,99 €

6+
Bright Bluish Green 2x4 Stud Key Chain
6,99 €
4+
1
3.1
Green Baseplate
8,99 €
6+
4.0
Dumbo Key Chain
6,99 €
New
6+
2.0
Spider-Man Key Chain
6,99 €
5.0
Large Silly Ceramic Mug
24,99 €
4.7
Large Winking Girl Ceramic Mug
24,99 €17,49 €- 30%
Price valid from 28 November and while supply lasts
Clearance
6+
Darth Vader™ Holiday Sweater Key Light
16,99 €
6+
5.0
LEGO® Hot Dog Guy Keyring
5,99 €
6+
4.3
Miles Morales Keyring
5,99 €
4.0
Hydration Bottle – Blue
18,99 €
4+
1
2.5
Blue Baseplate
8,99 €
4+
1
5.0
White Baseplate
8,99 €
6+
Daisy Duck Keyring
5,99 €
6+
3.5
Banana Guy Key Light
15,99 €
4+
1
3.4
Gray Baseplate
14,99 €
16+
The Secrets of LEGO® House Book
34,99 €
6+
Stormtrooper™ Notebook
9,99 €5,99 €- 40%
Price valid from 24 December and while supply lasts
Clearance
6+
Groot Key Chain
6,99 €
6+
3.5
Batman™ Keyring
6,99 €
6+
4.0
Grogu™ Keyring
5,99 €

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Why shop with us?

From the widest assortment and sets you won’t find anywhere else to seasonal items for Christmas and special occasions, there’s always something new to discover with every visit.

Shop now