Join an iconic Super Mario™ character for a picnic and fly on a cloud to rescue the Yellow Toad with the Adventures with Interactive LEGO® Peach™ princess toy playset for kids (71441). A top Nintendo® gift for girls, boys and gamers aged 6 and up,the set features an interactive LEGO Peach figure, plus Lakitu, a Yellow Toad and a Lava Bubble. Travel from the Start Pipe to the Goal Pole triggering digital reactions from LEGO Peach and collecting coins along the way. Have a picnic, read a letter saying that the Yellow Toad has been captured, topple Lakitu from the cloud, and fly, flip and loop the loop on the cloud on the way to rescue the Yellow Toad. The buildable cloud toy also has a fishing pole for Lakitu to lift the Yellow Toad’s picnic seat.

Find building instructions in the box or on the LEGO® Super Mario™ app. For extra adventures, combine the builds and characters in this playset with those in other sets in the extensive LEGO Super Mario assortment.

• Princess toy playset for fun adventures with Interactive LEGO® Peach™ – Join LEGO Peach for a picnic tea party and help her fly on Lakitu’s cloud to rescue the Yellow Toad
• 4 LEGO® Super Mario™ figures – This Nintendo® LEGO set includes an interactive LEGO® Peach™ princess toy figure, plus Lakitu, a Yellow Toad and a Lava Bubble
• Adventure playset – Begin at the Start Pipe, have a picnic, read the letter, knock Lakitu off his cloud, fly on the cloud, defeat the Lava Bubble to release the Yellow Toad and end at the Goal Pole
• Fun cloud toy – Help LEGO® Peach™ perform loop the loops and flips on the cloud to earn extra digital coins, and Lakitu can use the cloud to hook the picnic chair and capture the Yellow Toad
• Nintendo® gift for kids – This LEGO® Super Mario™ adventure toy playset makes a fun princess gift toy for girls, boys and any gamers aged 6 and up
• The LEGO® Super Mario™ app – Download the app for building instructions, creative tips and more; for a list of compatible Android and iOS devices, visit LEGO.com/devicecheck
• Nurture kids’ imaginations – LEGO® Super Mario™ playsets are designed for solo or social play, offering role play, digital coin-collecting and fun challenges through expansion and rebuilding
• Dimensions – The cloud module in this 208-piece set measures over 4 in. (11 cm) high, 4 in. (11 cm) wide and 2.5 in. (7 cm) deep
• Software security updates at least through 2028

DATA ACT PRODUCT INFORMATION NOTICE

Connected Product: LEGO® Mario™, LEGO® Luigi™ and LEGO® Peach™

1. Product Data Generation

Type of data generated as part of normal use:

The connected product is capable of generating the following types of product data:

• Battery level
• Orientation of figure
• Bluetooth connection
• Gestures (acceleration and movements of figure)
• Colour including LEGO® Super Mario™ barcodes detected
• Trunks applied

Type of data generated based on consent from the user

The connected product is capable of generating the following types of product data if the user consents to the collection of data through the companion application LEGO® Super Mario™:

Usage statistic relating to:

• tag reads
• colour reads
• gestures detected
• trunks applied

Data format:

• specific binary format (array of bytes)

Estimated volume of data:

• 8 kb max stored on physical device.

2. Data Generation Characteristics

Continuous and real-time data generation:

The connected product

capable of generating data continuously and in real-time as part of use.

3. Data storage

Storage location:

The connected product stores data:

• ☐ On device (locally on the connected product)
• ☐ On a remote server
• ☒ Both on device and on a remote server
• ☐ No storage (data only transmitted in real-time)

Duration of data retention:

Where data is stored, the intended duration of retention is:

• On device: Permanently on physical set unless deleted.
• Remote server: For the duration of the period the user maintains a LEGO® Insiders Account and/or the experience is in active support.

4. Data access, Retrieval and Erasure

How to access data:

• If connected, users may access their product usage data via the LEGO® Super Mario™ app. The current battery level, the different bar codes scanned and the gestures made during an active play session will be accessible through the user interface of the application.

How to retrieve data:

If a LEGO® Insiders Account holder has consented to data collection, contact may be established via  [email protected] regarding any queries related to data retrieval. For non-account holders, data is not traceable back to anonymous devices.

How to erase data

Users may erase their data by:

• Erasure method for figure: Perform a factory reset while disconnected from the app by holding the Power and Bluetooth buttons for ten seconds. The connected product will blink and start showing a device image on his/her belly.

• Erasure method for collected data: LEGO® Insiders Account holders may contact us via [email protected] regarding any queries related to data erasure. For non-account holders, data is not traceable back to anonymous devices.

Technical requirements for LEGO Super Mario App:

• Compatible devices: Please check in your preferred app store if your smart device is compatible with the latest version of the LEGO® Super Mario™ app.
• Internet connection: Not required for use.
• User account: Not required to use the app in general. Optional log in with the LEGO® Insiders Account is possible.

Related Service: LEGO® Super Mario™ (Mobile application)

5. Product Data Collection by Service Provider

Nature of product data obtained:

The service provider will obtain the following product data: Items marked with * will only be shared with the LEGO Group if you have consented to data collection:

• Firmware version
• Usage statistic relating to:
• tag reads *
• colour reads*
• gestures detected*
• trunks applied*

Estimated volume:

• 8 kb. Volume is dependent on how often the product is being played when in connected mode.

Collection frequency:

• Upon each use of the application, when connected to internet and the figure.

User access arrangements:

Storage arrangements:

• Storage location: Data is stored both on device and on remote servers if appropriate consent is granted by the user.
• Duration of retention:
• Smart device: Stored for the duration in which the application is installed on the consumer’s device. If the application is deleted or on-device storage is cleared, all generated data will be erased.
• Remote server: For the duration of the period the user maintains a LEGO account and/or the experience is in active support.

6. Related Service Data Generation

Nature of related service data:

The related service will generate the following types of data:

• Data consent information
• User interaction logs including necessary local cookies to keep track of language preferences and progress in building experience
• Service usage statistics, that will be shared with the LEGO Group if consent is granted.

Estimated volume:

• Volume of generated data is dependent on the usage pattern of the consumer. As the companion mobile application is not required to use the connected product but serves to extend play opportunities, the volume of data generated may vary from nil to moderate.

User access arrangements:

• LEGO® Insiders Account holder who has consented to data collection may establish contact via [email protected] for access, retrieval and deletion of collected data queries. For non-account holders, data is not traceable back to anonymous devices.
• Necessary cookies and data not shared with the LEGO Group can be deleted by uninstalling the app or cleaning the app data in the local storage of mobile device.

Storage arrangements:

• Storage location: Data is stored both on device and on remote servers if appropriate consent is granted by the user.
• Duration of retention:
• Smart device: Stored for the duration in which the application is installed on the consumer’s device. If the application is deleted or on-device storage is cleared, all generated data will be erased.
• Remote server: For the duration of the period the user maintains a LEGO account and/or the experience is in active support.

7. Data Use by Service Provider

Use of data by service provider

The service provider:

use readily available data for its own purposes without consent to do so.

The full LEGO Privacy Policy can be found here https://www.lego.com/legal/notices-and-policies/privacy-policy

Third-party data sharing

The service provider:

intend to allow third parties to use the data.

Selected third-party service providers (e.g., cloud hosting and analytics partners) may process the data on behalf of the LEGO Group. They act strictly as data processors and may not use the data for their own purposes.

8. Service Provider Identity and Contact Information

Data holder identity

The data holder for this related service is:

• Trading name:  LEGO System A/S
• Registered address:

• Registration number:  47458714

Other data processing parties:

Amazon Web Services

Contact information

You may contact the data holder through the following means:

• Email: [email protected]
• Phone: For relevant local consumer contact details, please access https://www.lego.com/service/contact-us
• Online contact form: https://www.lego.com/service/contact-us

Postal address:

9. Data Sharing with Third Parties

How to request data sharing:

Users may request for their data to be shared with a third party by contacting the LEGO Group electronically via: [email protected]. 

How to end data sharing:

Users may end data sharing with a third party by

contacting the LEGO Group electronically via: [email protected]. 

10. Your Rights

Right to lodge a complaint:

In the event that you believe that your rights under Regulation (EU) 2023/2854 have been violated, you have the right to lodge a complaint with the competent authority responsible for supervising compliance with Regulation (EU) 2023/2854.