How do toys affect children’s identity?

Toys, and the way we play with them, act as a rehearsal for adulthood. Toys impact the identities of children by encouraging certain skills and traits. Traditionally (not to mention broadly) speaking, toys for boys have been focused on action and conflict, whereas toys for girls have usually been marketed as nurturing or beauty-related toys. It’s for this exact reason that children need to be exposed to a variety of toys. This is why the LEGO Group is committed to making play more inclusive by ensuring that children’s ambitions and playtime are not limited by gender stereotypes.

Do toys enforce gender stereotypes?

Toys influence the development, cognitive and social skills of children and can contribute to gender stereotypes. Stereotypically ‘feminine’ toys have in the past been related to nurturance, care, beauty and attractiveness, whereas stereotypically ‘masculine’ toys are usually focused around technology, competition, aggression, construction and action. These stereotypes can influence how children play, their behavior, and can even impact education outcomes, career pathways and interpersonal relationships. We at the LEGO Group are very aware of the power of gender stereotypes and that’s why every toy we make today, we make for every child. It is our mission to steer clear of stereotypes in both our product design and marketing. We hope you can see this approach in action on this page, as well as on our corresponding page. If you’d like to learn more, please refer to our joint research with the Geena Davis Institute on the subject . We also enjoyed reading this study by PNAS.

What are non-gendered toys?

Non-gendered toys are those which do not reinforce or reflect stereotypical ‘masculine’ or ‘feminine’ stereotypes. Either by the qualities they encourage, the skillsets they require, their color, their appearance, right down to the kids shown playing them on the packaging. Instead, they promote a range of interests and possibilities. We like to think that the biggest difference between our sets is simply the age range they are aimed at.

Do kids prefer gendered toys?

No boy is born with some kind of biological preference for blue things, as much as no girls are born with a preference for pink things. The gendering of those colors – and of toys in general – is a societal development. According to a study conducted by the LEGO Group, girls are slightly less restrained by typical gender biases than boys. 74% of boys compared to 62% of girls believe some activities are meant ‘just’ for girls, with others meant for boys. At the LEGO Group, we aim to break these gender stereotypes by encouraging kids to play with sets from all of the ranges we have to offer, for example, by categorizing our sets by factors such as age range, interest and price.

Are LEGO sets for girls or boys?

All LEGO toys are for all kids, however they identify themselves.

Is LEGO City for boys or girls?

Just like all our other toys, all LEGO City sets are for all kids, however they identify themselves.

Is LEGO Friends for boys or girls?

LEGO Friends is great for kids who like deep character development as a way to discover and explore their own personality and interests. That passion can be equally strong in all children.

LEGO® Toys For Girls

Toys for Girls

Searching for the best gifts for girls for an upcoming birthday, Christmas or special occasion? All LEGO® sets are for girls with something for all ages and every interest. If you are stuck for inspiration, discover some of the best toys for girls here.

Cool toys for girls

Peter Pan & Wendy's Flight over London

Average rating4.7out of 5 stars

Price79,90 CHF

Igloo Holiday Adventure

Average rating5out of 5 stars

Price54,90 CHF

Expecto Patronum

Average rating4.4out of 5 stars

Price84,90 CHF

Exotic Pink Parrot

Average rating4.9out of 5 stars

Price27,90 CHF

NASA Mars Rover Perseverance

Average rating4.7out of 5 stars

Price109,00 CHF

The Sword Outpost

Average rating4.8out of 5 stars

Price54,90 CHF

Sora's Transforming Mech Bike Racer

Average rating4.9out of 5 stars

Price52,90 CHF

Yoda's Jedi Starfighter™

Average rating4.4out of 5 stars

Price42,90 CHF

Explorer Diving Boat

Average rating4.9out of 5 stars

Price34,90 CHF

Batwing: Batman™ vs. The Joker™

Average rating4.9out of 5 stars

Price44,90 CHF

Izzie and Bunchu the Bunny

Average rating4.9out of 5 stars

Price22,90 CHF

Creative toys for girls

Whether it’s stunning wall art, funky storage spaces or even friendly bracelets, find sets that will get kids creating endlessly.

Learn more

Gifts for girls aged 2+

Brick Box

Average rating4.5out of 5 stars

Price34,90 CHF

Deluxe Brick Box

Average rating4out of 5 stars

Price54,90 CHF

Creative Transparent Bricks

Average rating3.6out of 5 stars

Price39,90 CHF

Last Chance

Bricks and Functions

Average rating4.9out of 5 stars

Price39,90 CHF

Last Chance

Space Mission

Average rating4out of 5 stars

Price94,90 CHF

Last Chance

Floral Art

Average rating4.5out of 5 stars

Price84,90 CHF

Creative Party Box

Average rating4.9out of 5 stars

Price54,90 CHF

Cozy House

Average rating4.9out of 5 stars

Price69,90 CHF

LEGO® Friends Toys for Girls

With complex and diverse characters, kids with all kinds of passions can dive into a world of storytelling with LEGO® Friends.

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Gifts for girls aged 6+

Mobile Tiny House

Average rating4.9out of 5 stars

Price74,90 CHF

Autumn's House

Average rating4.9out of 5 stars

Price79,90 CHF

Dog Rescue Centre

Average rating4.9out of 5 stars

Price69,90 CHF

Last Chance

- 40%

Organic Grocery Store

Average rating4.9out of 5 stars

Price99,90 CHFSale Price59,90 CHF

LEGO® City Toys for Girls

Let girls play out everyday stories and daring missions, and learn about the world around them in fun, exciting way with LEGO® City sets.

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Gifts for 5+-year-old girls

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Last Chance

- 40%

Double Loop Stunt Arena

Average rating2out of 5 stars

Price169,00 CHFSale Price101,40 CHF

Last Chance

Ultimate Stunt Riders Challenge

Average rating4.7out of 5 stars

Price99,90 CHF

Last Chance

Emergency Vehicles HQ

Average rating4.9out of 5 stars

Price74,90 CHF

Last Chance

Smashing Chimpanzee Stunt Loop

Average rating5out of 5 stars

Price59,90 CHF

Last Chance

Family House and Electric Car

Average rating4.8out of 5 stars

Price54,90 CHF

Last Chance

Stunt Truck & Ring of Fire Challenge

Average rating4.9out of 5 stars

Price54,90 CHF

Last Chance

Space Ride Amusement Truck

Average rating4.9out of 5 stars

Price52,90 CHF

Last Chance

Spinning Stunt Challenge

Average rating4.8out of 5 stars

Price39,90 CHF

Gifts for Girls

Searching for exciting gift ideas for girls aged 18 months to 9 years old and up? Find the best LEGO® sets for girls right here…

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Top birthday gifts for kids aged 3+

Space Shuttle

Average rating4.9out of 5 stars

Price10,90 CHF

Dog Rescue Centre

Average rating4.9out of 5 stars

Price69,90 CHF

Sunflowers

Average rating4.4out of 5 stars

Price14,90 CHF

Disney Celebration Train

Average rating4.9out of 5 stars

Price49,90 CHF

Adorable Dogs

Average rating4.9out of 5 stars

Price34,90 CHF

Street Skate Park

Average rating5out of 5 stars

Price59,90 CHF

Mrs. Castillo's Turtle Van

Average rating4.9out of 5 stars

Price52,90 CHF

LEGO® Harry Potter™ Toys for Girls

We’ve been delighting young witches and wizards for over 20 years with our magical LEGO® Harry Potter™ sets.

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Gifts for girls aged 8+

Triwizard Tournament: The Black Lake

Average rating4.7out of 5 stars

Price54,90 CHF

Hogwarts™: Room of Requirement

Average rating4.9out of 5 stars

Price59,90 CHF

Hogwarts™ Astronomy Tower

Average rating4.5out of 5 stars

Price119,00 CHF

Hogsmeade™ Village Visit

Average rating4.5out of 5 stars

Price109,00 CHF

Hogwarts™ Chamber of Secrets

Average rating4.4out of 5 stars

Price169,00 CHF

Star Wars™ Gifts for Girls

Unlock the power of girls’ creative Force as they role-play their own heroic adventures with LEGO® Star Wars™ sets.

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Gifts for girls aged 9+

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Exclusives

Venator-Class Republic Attack Cruiser

Average rating4.6out of 5 stars

Price699,00 CHF

New

Millennium Falcon™ Holiday Diorama

Average rating4.5out of 5 stars

Price34,90 CHF

Obi-Wan Kenobi’s Jedi Starfighter™

Average rating4.4out of 5 stars

Price42,90 CHF

Ghost & Phantom II

Average rating4.6out of 5 stars

Price179,00 CHF

Coruscant Guard Gunship™

Average rating3.9out of 5 stars

Price169,00 CHF

New Republic E-Wing™ vs. Shin Hati’s Starfighter™

Average rating4.4out of 5 stars

Price119,00 CHF

Ahsoka Tano's T-6 Jedi Shuttle

Average rating3.9out of 5 stars

Price89,90 CHF

Hard to find

The Razor Crest™

Average rating4.4out of 5 stars

Price649,00 CHF

Disney Sets for Girls

From classic fairytales to modern classics, discover LEGO® sets that are sure to bring the magic of Disney into any playtime.

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Animal Toys for Girls

From stripy tigers and mysterious sea creatures to ancient dinosaurs and magical dragons, there’s something here for every animal-loving kid.

Learn more

Gaming

Let’s go

Toys for Girls

Cool toys for girls

Peter Pan & Wendy's Flight over London

Igloo Holiday Adventure

Expecto Patronum

Exotic Pink Parrot

NASA Mars Rover Perseverance

The Sword Outpost

Sora's Transforming Mech Bike Racer

Yoda's Jedi Starfighter™

Explorer Diving Boat

Batwing: Batman™ vs. The Joker™

Izzie and Bunchu the Bunny

Creative toys for girls

Gifts for girls aged 2+

Brick Box

Deluxe Brick Box

Creative Transparent Bricks

Bricks and Functions

Space Mission

Floral Art

Creative Party Box

Cozy House

LEGO® Friends Toys for Girls

Gifts for girls aged 6+

Mobile Tiny House

Autumn's House

Dog Rescue Centre

Organic Grocery Store

LEGO® City Toys for Girls

Gifts for 5+-year-old girls

Double Loop Stunt Arena

Ultimate Stunt Riders Challenge

Emergency Vehicles HQ

Smashing Chimpanzee Stunt Loop

Family House and Electric Car

Stunt Truck & Ring of Fire Challenge

Space Ride Amusement Truck

Spinning Stunt Challenge

Gifts for Girls

Top birthday gifts for kids aged 3+

Space Shuttle

Dog Rescue Centre

Sunflowers

Disney Celebration Train​

Adorable Dogs

Street Skate Park

Mrs. Castillo's Turtle Van

LEGO® Harry Potter™ Toys for Girls

Gifts for girls aged 8+

Triwizard Tournament: The Black Lake

Hogwarts™: Room of Requirement

Hogwarts™ Astronomy Tower

Hogsmeade™ Village Visit

Hogwarts™ Chamber of Secrets

Star Wars™ Gifts for Girls

Gifts for girls aged 9+

Venator-Class Republic Attack Cruiser

Millennium Falcon™ Holiday Diorama

Obi-Wan Kenobi’s Jedi Starfighter™

Ghost & Phantom II

Coruscant Guard Gunship™

New Republic E-Wing™ vs. Shin Hati’s Starfighter™

Ahsoka Tano's T-6 Jedi Shuttle

The Razor Crest™

Disney Sets for Girls

Gifts for girls aged 4+

Moana's Wayfinding Boat

Aurora's Castle

Princess Enchanted Journey

Ultimate Adventure Castle

Disney Princess Creative Castles​

EVE & WALL•E

Animal Toys for Girls

Gifts for girls aged 2+

Wild Animals of the World

Skimwing Adventure

Majestic Tiger

Birdhouse

Toruk Makto & Tree of Souls

Disney Celebration Train

Disney Princess Creative Castles