FIFA Fan Fest in Toronto and Vancouver - Local News

This summer, the world comes together to celebrate the beautiful game, and the LEGO® Group is bringing fans closer to the action than ever before. Taking place in Toronto and Vancouver from June 11 - July 19, FIFA Fan Festival™ is the ultimate destination for soccer fans. These official host-city experiences transform iconic outdoor spaces into vibrant hubs where communities gather to celebrate the spirit of the game together. At the heart of it all, the LEGO® Group invites fans to trade the sidelines for the spotlight with an immersive, hands-on activation designed for all ages.

Build, Play, and Celebrate

Step into a striking LEGO® footprint and discover a world of play, creativity, and soccer-inspired fun. Fans can:
Build their own custom LEGO® jersey and take home a LEGO® magazine
Test their skills in a thrilling soccer challenge
Snap shareable moments with LEGO® minifigure legends; Mbappé, Messi, Ronaldo, and Vini Jr.
Capture unforgettable photos with a giant LEGO® Editions FIFA World Cup™ Official Trophy (Vancouver only)
On home match days, the first 700* existing LEGO® Insiders and new members can also score an exclusive LEGO® Insiders gold brick keychain, a collectible bonus for stepping onto the pitch.

The Ultimate Fan Experience

FIFA Fan Festival™ is more than a watch party, it’s where soccer, culture, and community collide. Across Toronto’s Fort York National Historic Site and The Bentway, and Vancouver’s historic PNE Grounds at Hastings Park, fans can experience the World Cup atmosphere at a free and accessible Festival for all! With live match broadcasts, entertainment, interactive activities, and global flavours, it’s the perfect place to celebrate every goal, every chant, and every moment of the tournament.

One Brick at a Time

From building your own jersey to testing your skills and capturing once-in-a-lifetime moments, the LEGO® activation transforms soccer fandom into a vibrant, buildable world of creativity, imagination, and play; where every fan can create, connect, and celebrate the game through endless possibilities, brick by brick. Join us at FIFA Fan Festival™ in Toronto and Vancouver, and celebrate the world’s game, one brick at a time.

*Availability per home match day only.