Where iconic design meets play: Discover the Nike Air Max 95 x LEGO® Collection

• Nike and the LEGO Group are unveiling the Nike Air Max 95 x LEGO® Collection, bringing together the Air Max 95 Big Bubble sneaker and a separate LEGO brick set as the next evolution of their global partnership.
• The release comes on the heels of Air Max Day, celebrating one of Nike’s most storied silhouettes while introducing Air Max to the next generation through creative play, imagination and self-expression .
• Today’s announcement is part of Nike and the LEGO Group’s global multi-year partnership to empower kids through the joy of active and creative play.
• Launching globally beginning 28 March 2026, the collection blends Nike’s iconic footwear and the LEGO Group’s creative playfulness, encouraging kids to wear what they love and play all day.

BILLUND, DENMARK & BEAVERTON, OREGON, USA, 18 March 2026: Get ready to step into a world where you can both build and wear Nike’s Air Max 95 Big Bubble, as Nike and the LEGO Group proudly unveil the next chapter of their global multi-year partnership.

Rooted in the belief that kids perform best when imagination leads, the latest drop blends Nike’s sneaker heritage with hands-on creative LEGO play. Launching on the heels of Air Max Day, the pairing shows off the classic sneaker in a whole new way.

The products include an Air Max 95 Big Bubble sneaker in kids sizing, alongside a 1,213-piece LEGO brick set version of Nike’s legendary sneaker. This mashup of sport, style and creativity turns Air Max into a buildable, wearable statement of personal style, comfort and expression.

The Air Max 95 Big Bubble mixes a breathable mesh with durable, synthetic leather for a layered look that's built to last. The visible Max Air unit helps provide lightweight cushioning, providing comfort as kids move, imagine and play in their own way. The updated design utilizes a unique technique that makes flat, two-dimensional elements appear three-dimensional, creating a playful optical illusion that tricks the eye and adds visual depth to the shoe.

The Nike Air Max 95 x LEGO set (43025) captures the essence of Nike heritage and LEGO creativity. Designed for kids that let movement guide their next move the set lets kids and Nike fans create a classic sneaker and express their individual style. True to the original design, the Nike sneaker comes in muted shades of black and light graphite, with bold accents of neon yellow. The LEGO® brick set includes a display stand, bubble logo and customizable minifigure that dons its own pair of Air Max 95 sneakers. For added fun, there’s a hidden drawer in the base of the model to store all your trinkets. With vibrant colours and dynamic designs, this set is more than just footwear, it’s a catalyst for imagination.

Federico Begher, SVP, Product Group, New Businesses at the LEGO Group said: “The Air Max 95 is a symbol of innovation and cultural significance, becoming a staple in streetwear and a canvas for self-expression. Our new Nike Air Max 95 x LEGO® Collection honours this legacy, inviting kids to explore its timeless appeal through creative and active play and encouraging them to express themselves in every way possible.”

Ailsa Gilroy, VP/GM, Global Kids at Nike said: “The Air Max 95 x LEGO partnership creates a fresh opportunity for kids to experience the energy and imagination at the heart of both Nike and The Lego Group. Bringing the Air Max 95 Big Bubble to life in this way invites kids to join the celebration of sport and Air Max Month, letting them explore sport and style through their own lens.”

The Nike Air Max 95 x LEGO® Collection arrives worldwide on 28 March 2026 and will be available at Nike.com, LEGO.com, select Nike stores and retail partners. The footwear will be available globally in preschool sizes 10.5C – 3Y and grade school sizes 3.5Y – 7Y.

Whether you’re a young builder, or a parent who remembers the classics, this new collection is your invitation to play your way. For more info, visit www.lego.com/nike or www.nike.com/lego.