An apparel collection inspired by the world of LEGO® NINJAGO® entwined with a trending streetwear approach and HYPE.’s loud and proud essence. Featuring a 28-piece collection of: tees, shirts, shorts, hoodies, joggers, jackets and bags. Available from JUSTHYPE.com from January 15th and via LEGO.com from January 14th.
In the 2020 LEGO® NINJAGO® TV series the ninja will for the first time enter a new realm; the Prime Empire. The urban, futuristic and colourful city, was the inspiration behind creating the first urban streetwear collection with LEGO® NINJAGO®.
The collection illustrates exciting memorable moments and characters from the franchise’s hugely successful TV series and the fictional world of LEGO® NINJAGO® building sets, Japanese & Chinese myths and culture.
Boasting mesh panelling, embroidery, on-trend chunky taping, branded neck ribs and over-sized graphics. With a metallic look accentuating the prints and the use of metal D rings; emphasising the power of the LEGO® NINJAGO® spirit.
Featuring over-sized silhouettes in the LEGO® NINJAGO® iconic colour palette of yellow, deep red, and monochrome, with the placement of the secret LEGO® NINJAGO® language spelling out ‘JUST HYPE’ throughout the collection, each individual tee showcases prints of your all-time favourite LEGO® NINJAGO® characters.
It’s a collection to achieve and inspire greatness. “A Ninja never quits”.
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Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter combined with a simple script over a floral-printed tee would turn into a household name. Becoming an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.
Currently, HYPE. has two offices, one in the heart of Shoreditch, London, and the headquarters residing in a-then-abandoned warehouse. Transformed with the Trotters Independent Trading Co three-wheeler, The Hype and Hounds pub, a games area with Time Crisis 2 and interior and exterior graffiti.
The first batch of stock sold out within a matter of hours after winning a t-shirt printing competition on Facebook. The magic just keeps on happening, and HYPE. can now be found in over 175 UK stockists and 27 territories worldwide.
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