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- Partnerships
Press ReleasesGonna be Golden! The LEGO Group and Netflix announce a supernatural collaboration to bring the world of KPop Demon Hunters to life in LEGO® toys
The LEGO Group and Netflix announce a new collaboration for LEGO® products based on Netflix’s most popular movie, KPop Demon Hunters. The collaboration aims to unite the KPop Demon Hunters universe with the world of creative LEGO brick building, with one new product being revealed and coming to eager fans for pre-order this spring, and additional sets coming in 2027.
PartnershipsThe LEGO Group and Crocs Enter Multi-Year Global Partnership
The LEGO Group today announced a multi-year global partnership with Crocs™, a world leader in innovative casual footwear, bringing together two icons of self-expression and originality.
ProductsCan You Catch and Build Them All? The LEGO Group Reveals First-Ever LEGO Pokémon Sets and Trainer Challenge
Today, the LEGO Group and The Pokémon Company International are unveiling the first ever collection of highly anticipated LEGO® Pokémon™ sets.
Formula 1LEGO® Racing Hits the F1 ACADEMY™ Grid in 2026, With Esmee Kosterman Behind the Wheel, in First-Of-Its-Kind Partnership
Today, in the pitlane of the FORMULA 1 LAS VEGAS GRAND PRIX 2025, the LEGO Group and F1 ACADEMY have announced an exciting multi-year partnership to inspire young fans, especially girls, through creative play and representation.
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PartnershipsThe LEGO Group and Aardman partner to inspire creativity in young builders through stop motion
Today, the LEGO Group and multi-award-winning Aardman Animations, stop motion masters and creators of the Wallace & Gromit franchise, have announced a new partnership, to help inspire young builders and encourage creative storytelling using stop motion inspired by the LEGO® brick.
Press ReleasesThe LEGO Group builds Singapore's largest LEGO® mural at the National Museum of Singapore to celebrate the country’s 60th year
In celebration of Singapore’s 60th birthday, the LEGO Group has partnered with the National Museum of Singapore to unveil a hyperlocal and immersive LEGO® experience that celebrates our nation’s rich heritage and vibrant culture through play.
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SustainabilityThe LEGO Group and WWF Denmark collaborate on new design guidelines to help children imagine a more sustainable future through LEGO® play
The LEGO Group has joined forces with WWF Denmark to create the Planet Promise Design Guidelines to support the development of exciting new storylines that feature socially and environmentally responsible practices in play experiences.
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Press ReleasesNIKE and the LEGO Group Celebrate Global Multi-Year Partnership with New Products and Engaging Experiences This Summer Based in Active and Creative Play
Nike and the LEGO Group today announced that their global multi-year partnership kicks off this summer with a series of immersive experiences and co-branded products designed to inspire kids everywhere to embrace the joy of active and creative play.
Formula 1Racing History! The LEGO Group and Formula 1® take over the Miami Grand Prix with 10 fully drivable LEGO® cars with F1 race drivers at the wheel
The LEGO Group and Formula 1 took over the Miami Grand Prix Drivers’ Parade unveiling 10, fully drivable, LEGO big build F1 cars, representing every team on the grid. And if that wasn’t enough, all 20 F1 drivers completed a lap in their respective teams' big builds as part of the event’s Drivers’ Parade.
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