Careers Stories

When **Shivangi** first joined the LEGO® retail team, she didn’t imagine it would become a defining chapter of her career. What started with curiosity quickly grew into a passion for people, play and leadership — and today, she’s proud to help lead one of the most iconic LEGO Brand Retail stores in the world. 


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Like many people, her connection to the LEGO brand didn’t begin in childhood — it began with curiosity. 
“As I learned more about the LEGO brand, its values and the impact it has on people around the world, I knew I really wanted to be part of this family,” she shares. 
She joined the LEGO Group around two and a half years ago as a Sales Associate, where she discovered something that would shape her entire journey: a love for creating memorable experiences for every guest who walks through the door. 
 
From Sales Associate to Supervisor, and now **Assistant Store Manager**, Shivangi’s career has grown step by step — supported by learning, trust and opportunity at every stage. 
“Honestly, this is exactly how I wanted my journey to be. I wouldn’t change a thing,” she says. “Each role helped me grow, not just professionally, but personally too.” 

Originally from India, Shivangi moved to London four years ago to complete her master’s degree.

Moving into leadership allowed her to do something even more meaningful: empower her team to deliver those same joyful experiences. 
“I love helping my team grow in confidence and seeing them succeed. Now, the experiences we create don’t just come from me they come through the whole team.” 
 
Working in LEGO Brand Retail means making a direct impact on LEGO fans every single day and Shivangi feels that responsibility deeply. 
“When people come into the store, you’re often the first face they see. They might not remember exactly what you said, but they’ll always remember how you made them feel.” 
For her, the most rewarding part of the role is simple but powerful: making people smile — from the first greeting at the door to the moment they leave with a set (and a memory) in hand. 

Working on the shop floor gave her the chance to connect with guests from all over the world. 

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One particularly special moment stands out: the launch of LEGO® Smart Play at the Leicester Square flagship store. 
“Seeing everyone’s reaction from a five‑year‑old child to an elderly guest the curiosity, the amazement on their faces… that reminded me why we do what we do.” 

Quality means delivering the same great experience whether it’s early in the morning or just before closing time. 
Fun comes to life through play opportunities, demo tables and hands‑on discovery. 
Imagination and creativity are woven into every detail, from playful props to storytelling spaces that invite guests to build, explore and dream. 
And when it comes to 'Only the best is good enough', Shivangi sees it in the way the team supports one another. 
“We invest so much in learning and training. Our team feels safe to ask questions, to grow, to keep getting better because we all care about delivering the very best for our guests.” 
 
As the UK flagship store, LEGO Store Leicester Square welcomes guests and team members from all over the world. 
“Our team is incredibly diverse, and that’s something we truly value,” Shivangi says. “We work with care, respect and openness, and that’s what makes this store so special.” 

For Shivangi, the LEGO Group’s values aren’t just words, they show up in everyday actions. 

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More broadly, what sets LEGO Brand Retail apart for her is the consistency of values across the entire organisation. 
“No matter your role, whether you’re a Sales Associate, an Assistant Store Manager or working at headquarters, everyone lives the same values. That’s rare, and it’s something I really admire about the LEGO Group as a family‑owned company.” 

“From onboarding onwards, I could feel how warm and caring the culture is. The team, the guests, the shared experiences, none of it feels ordinary.” 
She’s also discovered strengths she didn’t know she had, including leadership and coaching skills she genuinely enjoys using. 
“And working in Leicester Square teaches you to stay calm under pressure that’s a skill you develop quickly!” 
 
For anyone considering an Assistant Store Manager role at the LEGO Group, Shivangi’s advice is clear: 
“Be open to learning. Be open to growth. There’s pressure, yes, but there’s also so much opportunity.” 
The role is hands‑on and varied, from coaching on the shop floor to supporting operational tasks behind the scenes. But for those who bring passion and care, it’s deeply rewarding. 
 
“Being part of the LEGO Group means being part of something bigger. We’re inspiring creativity, nurturing imagination and building meaningful connections one experience at a time.” 

Before joining, Shivangi expected “just another retail job.” What she found was something very different. 

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When Shivangi first joined the LEGO® retail team, she didn’t imagine it would become a defining chapter of her career.

Curiosity can take you far. Meet Shivangi. ✨

When **Manchitwan Jauhal**, known to colleagues as **MJ**, joined the LEGO Group in 2020, he was the seventh colleague in India and onboarded entirely virtually during the height of Covid. Six years later, he helped bring a long-held ambition to life: opening the first LEGO® Certified Store in India. 

Today, MJ is **Senior Key Account Manager** for LEGO Certified Stores in India, leading branded channel expansion in one of the world's fastest-growing markets. But his journey has been anything but conventional. 

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"I joined as the sole Brand Manager for India, which meant I had the opportunity to work across every theme and every audience, says MJ. It was an incredible learning experience because I wasn't focused on one area of the business. I got to understand the whole picture." 

Working in a young market came with unique opportunities. Over the next few years, MJ helped launch some of India's foundational brand-building initiatives, including LEGO Playground, LEGO Collectors' Week, LEGO Brand Days and The Little Red Brick. Along the way, he also took on responsibility for e-commerce, adding another dimension to his experience. 

Then came a new challenge.

In 2024, MJ moved into branded retail as Senior Key Account Manager for LEGO Certified Stores, helping shape the future of the LEGO brand's physical retail presence in India. 

"I've been fortunate to move from brand to e-commerce to retail in a relatively short space of time, he says. Each role has stretched me in different ways and helped me develop entirely new skills." 



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For MJ, one career highlight stands above all others.

"Opening the first LEGO Certified Store in India wins by a mile, he says. It had been a goal for so many colleagues in India and around the world for years." 

After spending years building awareness of the brand through campaigns, partnerships and experiences, seeing thousands of children, families and adult fans gather for the opening was unforgettable.

"It was one of those moments where everything suddenly felt real. You could see the excitement, the connection and the love for the brand right in front of you." 

The momentum continued long after opening day, with more than 120,000 visitors walking through the doors in the store's first 30 days.

"For all of us who had been working to grow the brand in India, it was a powerful reminder of what we had built together." 


What MJ enjoys most about his role is the opportunity to build something new.

"In India, we're still writing the story, he explains. You get the excitement of creating something from the ground up while learning from colleagues across the world who have done it before." 

His work spans everything from evaluating store locations and working with partners to shaping launch plans and helping create great retail experiences for shoppers. That breadth has accelerated both his professional and personal growth. 

"It's taught me how to focus on what matters most, especially when there are lots of moving parts. It's also taught me that success is never an individual effort. The support from colleagues locally and globally has been essential." 



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One experience outside work perfectly captures what the LEGO Group means to MJ.

Shortly after joining the company, he attended a neighbourhood gathering where people were introducing themselves and sharing where they worked.

"When I mentioned the LEGO Group, the reaction was completely different, he laughs. People immediately wanted to talk about their memories of LEGO play." 

What followed was an animated conversation about creativity, childhood and play.

"Some brands earn respect. The LEGO brand earns something more personal. It reconnects people with a part of themselves they may not have thought about for years." 

For MJ, that's what makes working here special: helping bring the power of play to more children and families while building something meaningful alongside talented colleagues. 



The opening of the first LEGO Certified Store in India was a major milestone, but MJ sees it as just the beginning.

"We've built the foundations, but there is still so much more ahead of us, he says. More cities, more stores and more families experiencing LEGO play for the first time." 

And that's what continues to excite him most.

"The best chapters are still to come." 



Now Hiring

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When Manchitwan Jauhal, joined the LEGO Group in 2020, he was the seventh colleague in India and onboarded entirely virtually during the height of Covid. 

From building brands to building stores 🧩 Meet MJ. 

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For **Marisa**, leadership means creating the conditions for others to succeed: bringing people together, building trust and helping teams make decisions with clarity and confidence.

“I was looking for an environment where collaboration mattered more than competition, and where leadership meant bringing people with you.” **Marisa, Senior Director, Finance, Business Development, Insights and Analytics**


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From early in her career, Marisa chose variety over a predictable path, moving across roles, functions and geographies to build a broader view of how businesses work and how decisions are made.

Her path began with mathematics and an early move into finance, before taking her across Spain, the UK and the US, through finance partnering, transformation work and an MBA at London Business School. Each step built her technical expertise while reinforcing what matters most to her: growing as a leader in an organisation where collaboration, care and strong values matter as much as performance.
“It wasn’t always comfortable but that’s where the growth came from, which makes it exciting”

A career shaped by exploration and stepping into the unknown

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At the LEGO Group, Marisa continued to lean into breadth, taking on roles that expanded her view of the organisation across strategic finance, retail, manufacturing and operations.

With experience across the UK, Czech Republic and Poland, including sales offices and, at the time, the LEGO Group’s largest packing factory, she built a practical end-to-end view of how the business operates.

“That breadth is what allows you to really contribute at a different level because you’re not just looking at one piece—you’re seeing how everything fits together. From there, you move from being an expert in one area to being someone who connects the dots across many.”


Building an end-to-end understanding of the business


Stepping into leadership required more than taking on a larger scope; it meant shifting from personal delivery to enabling others.
For Marisa, leadership became less about having all the answers and more about asking the right questions, building trust and supporting people through change.


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Today, Marisa leads finance, business development, strategy, insights and analytics within LEGO® Education, connecting performance, direction and execution.
“Our role is to help the business drive clarity and direction through strategy, financial insight and data.”
In practice, that means partnering with leadership teams, supporting long-term planning, enabling day-to-day decisions and helping teams stay aligned.

One experience in particular tested that belief. Early in a new role, while commuting from another country with her nine-month-old baby, Marisa joined a global, cross-functional effort responding to a fast-moving and sensitive situation.

For Marisa, it became a defining example of collaboration in practice: experts who were strangers coming together across functions, geographies and roles to work towards a common goal.
“The best outcomes don’t come from individuals; they come from teams working together.”



Collaboration in practice.

A core part of Marisa’s role is helping the business navigate complexity, from strategic choices and competing priorities to changing market conditions.
Her team translates that complexity into clarity by simplifying strategy, making data meaningful, highlighting trade-offs and helping people understand what needs to happen next.


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What has stood out most to Marisa is the culture of the organisation.
“People here genuinely care about the work, about the purpose, and about each other.” Marisa, says.

It is a culture that encourages collaboration over competition, values diverse perspectives and connects people through shared purpose. That matters personally too. As a parent of two young children, Marisa describes this stage as busy and demanding, but manageable because of the trust, flexibility and pragmatism she experiences at work.


A culture that shapes how you lead

Although her work is often strategic and behind the scenes, Marisa feels closely connected to its impact. As a parent, seeing how differently children learn has deepened her belief that education should create space for every child to engage, participate and reach their potential.
“It makes me proud to be part of work that can help create more inclusive learning environments.”

Even at a senior level, Marisa sees growth as ongoing.
“There’s always more to learn new perspectives to understand, new challenges to take on.”
It is something she encourages in her team too: take on new challenges, explore different paths and stay open to growth, even when it feels uncertain.

“Growth doesn’t come from staying in one place, it comes from being willing to step into something new.”



**Just imagine** your LEGO® Education career.

Here are just a few members of Marisa's team.

Meet the team

For Enoska, growth has meant moving from analysis to influence, using data to understand what is happening and shape better decisions.

Turning curiosity into clarity and data into decisions 🔎. Meet Enoska. 

For Pablo, leadership means creating space for ideas to grow while giving teams the structure to turn them into action.

Growing as a leader and imagining what’s possible 🌱. Meet Pablo. 

For Malak, the work is about navigating ambiguity, bringing stakeholders together, and translating strategy into action.

Turning strategy into action and impact at scale 📈. Meet Malak.  

Explore opportunities at LEGO® Education and help shape decisions that reach learners around the world.

Behind the decisions: Meet the team shaping impact across LEGO® Education 🎡

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For Marisa, leadership means creating the conditions for others to succeed; bringing people together, building trust, and helping teams make decisions with clarity and confidence. 
That perspective has been shaped by exploration, challenge, and a constant drive to grow. 

Driven by curiosity and collective success. Meet Marisa. 🪐

Driven by curiosity and collective success, meet Marisa 🪐

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**Minifigures. Massive Stories** brings to life how LEGO® colleagues experience our benefits, culture, and some of the highlights of being part of the LEGO team.

For the series we’ve teamed up with real colleagues and helped them transform into their very own LEGO Minifigures. From head and hair to body, legs, and hands, every element was carefully chosen and built together.

Once their Minifigure transformation was complete, we invited them to share their personal stories. The result is a series that’s playful with some deeply moving moments but above all, it’s their story, told from behind the bricks.


In these episodes, you’ll hear why we created the policy and from the colleagues who’ve experienced it firsthand. They reflect on the moments they’ve had to navigate, both personally and professionally.

Caregiver Leave

In these episodes, colleagues share their experiences of preparing for leave, spending time away from the business, and the support they received from their People Leader and team throughout their journey.

Parental Leave

Like many organisations, we have a hybrid working policy, but what does that look like in practice? In these episodes, colleagues share how they balance office and home working, and how we create a workplace that is functional, playful, inclusive, and sustainable.

Workplace Experience & Hybrid Working

in these episodes, colleagues share how our holistic approach to wellbeing, from insurances to initiatives and programmes supports them at work and beyond, bringing greater wellbeing and peace of mind.

Peace Of Mind & Wellbeing

In these episodes, LEGO colleagues describe their experience of the family friendly policies. Their stories are playful, fun, unscripted and told in their own words and for some come with a fun and useful gift for new arrivals to the family.

Family Friendly Workplace

In these episodes, five colleagues share the story behind the Leadership Playground, how it was created, what it means to be a Playground Builder, and how this leadership culture continues to energise everybody everyday across the organisation.

Leadership Culture

Our colleagues share what it really takes to bring Play Day to life and what it means to pause, connect, and play together with colleagues around the world.   

World Play Day

In these episodes, colleagues share how they make the most of their employee discount, from treating themselves to the latest LEGO sets to finding meaningful gifts for friends and family. More than a benefit, it’s a way to bring the joy of building into everyday life and create special moments with the people who matter most.

Colleague Discount

In these episodes, colleagues share how they step beyond their everyday roles to support the communities around them, bringing Learning Through Play to life through meaningful, hands-on experiences and the impact those moments have on them and others.

Local Community Engagement

Learn more about the LEGO Group, explore the benefits, and discover colleague stories from behind the bricks.

Keep on exploring

Discover who we are from our history, heritage and brand to the people and purpose that build the LEGO Group today.

Who we are

Children inspire our work. They inspire our culture, too. Learn more about our culture, benefits and colleague experience.

Why join us 

Learn more about life behind the bricks from LEGO colleagues all over the world. 

Life behind the bricks 

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Minifigures. Massive Stories brings to life how LEGO® colleagues experience our benefits, culture, and some of the highlights of being part of the LEGO team. 

Minifigures. Massive stories.

At **LEGO® Education**, the products that reach classrooms around the world are shaped by connected decisions, linking strategy, performance, and purpose. 
 
At the centre is a team bringing together finance, strategy, business development, insights, and analytics to turn ambition into action. Often behind the scenes, they help shape how the business moves forward. 

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“Our role is to help the business drive clarity and direction—through strategy, financial insight, and data.” – **Marisa, Senior Director, Finance, Business Development, Insights and Analytics**


A team at the heart of how the business works. Led by Marisa, the team works at the intersection of thinking and doing, partnering with leaders to shape long-term direction and day-to-day decisions. Their work spans strategic planning, financial guidance, actionable insight, and cross-team alignment—helping the organisation focus on the right priorities and move forward with confidence.

“When navigating with high ambition in a complex, ever-changing context, there are always trade-offs. What matters most is being able to create clarity and calm so people can make decisions and keep momentum.” says Marisa. 

While the team’s work is often behind the scenes, its impact is tangible: every insight generated, investment prioritised, and decision supported contributes to better learning experiences for students.

Marisa continues; “You see the connection between the decisions made here and how students experience learning through play.” 


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What makes the team distinctive is the breadth of perspectives it brings together: insights and analytics provide evidence, finance brings structure, while strategy, insights & analytics and business development translate ambition into direction and execution. Together, they create a fuller picture so decisions are informed, aligned, and ready to act on.


Different perspectives, shared purpose.

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Collaboration is essential. The team operates less as a traditional function and more as a connected network of partners embedded across the business. They bring different viewpoints together, challenge thinking constructively, and build alignment in a way grounded in trust, openness, and shared accountability.

“There’s a strong sense that we succeed together where you rely on each other’s expertise.” says Marisa

A culture built on collaboration, not control. 

A defining part of the team’s work is helping the organisation navigate complexity. Priorities shift, markets evolve, and decisions often need to be made before every answer is clear.
Their role is to make complexity easier to act on—sharpening priorities, turning data into insight, clarifying trade-offs, and supporting better decisions.

“Clarity doesn’t just help people understand—it helps them act.” Marisa 
That clarity helps the organisation keep moving, even when the path ahead is uncertain.


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The breadth of the work gives people the chance to deepen expertise while building a broader view of how the business operates across functions, markets, and decisions. Across every role and level, one thread runs through the team’s work: a shared connection to purpose. Whether analysing data, shaping strategy, guiding investment, or aligning teams, they understand how their work contributes to something bigger.


Growth through exposure, challenge and a connected sense of purpose.

That makes the team essential to LEGO Education’s success: translating ambition into direction, connecting insight to action, and enabling decisions that drive impact.

By linking teams, perspectives, and priorities, they help the organisation move forward with confidence, turning ideas into outcomes so more students can experience the power of learning through play.


Here are just a few of our amazing colleagues. We’ve got many more.

Turning curiosity into clarity and data into decisions 🧐. Meet Enoska. 

Explore opportunities at LEGO Education and help shape decisions that reach learners around the world.

Leading with clarity, collaboration, and purpose 🔎. Meet Marisa. 

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At LEGO Education, the products that reach classrooms around the world are shaped by connected decisions, linking strategy, performance, and purpose. 
 
At the centre is a team bringing together finance, strategy, business development, insights, and analytics to turn ambition into action. Often behind the scenes, they help shape how the business moves forward. 

Behind the decisions: Meet the team shaping impact across LEGO® Education 

Meet the team shaping impact across LEGO® Education 🎡

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For **Malak**, the work is about navigating ambiguity, bringing people together, and turning strategy into action in a fast-moving environment. 

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For Malak, strategy is not theory. It is about turning ideas into action and making sure they deliver impact.
That mindset led him to LEGO® Education: a chance to work at scale, solve complex challenges, and contribute to something with real meaning.

“What drew me here was the chance to create impact—not just in theory, but in how students actually experience learning.” **Malak, Business Development Director**


Turning strategy into action and impact at scale

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Malak began his career in consulting, building a strong foundation in strategic thinking across industries, projects, and clients.
That experience sharpened his ability to break down complexity, structure thinking clearly, and influence decisions.

“In consulting, you often help shape recommendations—but you don’t always see them through.”
He wanted to be closer to execution and see how strategy plays out in practice over time. That led him into *edtech,* where he built deeper industry expertise before joining LEGO Education to combine strategy, execution, and purpose at scale.



From consulting to purpose-driven impact

Today, Malak works in business development and strategy, partnering with senior leaders to shape direction and drive execution. His role connects insights, priorities, and decisions across teams.
“A big part of my role is helping bring alignment—making sure we’re moving in the same direction as an organisation.”

In practice, that means supporting strategic planning, leading cross-functional projects, and turning high-level strategy into practical execution—especially when priorities shift quickly and ambiguity is part of the day-to-day.


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One of the biggest challenges in Malak’s role is complexity.
In a global organisation with many priorities and moving parts, clarity is not always given, it has to be created.

“We’re often working through complex problems with no single right answer. The challenge is to simplify that complexity into something people can actually act on.”


Navigating complexity and creating clarity

For Malak, that means turning broad strategic themes into clear priorities, bringing perspectives together, and building simple frameworks that guide decisions.

One example was helping develop a simplified one-page strategic framework that brought multiple inputs into one shared direction.
“It sounds simple, but getting alignment on one clear plan is one of the most powerful things you can do.”


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Pace is a defining feature of Malak’s role.
“It’s a fast-moving environment—there’s always something new, and priorities can evolve quickly.”

That pace brings challenge and energy. It requires comfort with ambiguity, decisions made with incomplete information, and strong prioritisation. It also keeps the work engaging because no two days are the same.
“It’s energising because you’re constantly learning, adapting, and solving new problems.”


Working at pace without losing direction

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Because Malak’s work cuts across functions, success depends less on control and more on collaboration.
“You need to bring people with you. It’s not about making decisions in isolation—it’s about building alignment.”

That means understanding stakeholder perspectives, communicating clearly, and balancing challenge with flexibility—knowing when to push, when to adapt, and how to keep people aligned.

Building alignment

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One of the most rewarding parts of Malak’s role is seeing strategy translate into real-world impact. During a school visit, he saw LEGO Education products being used in the classroom.
“Seeing how engaged the students were—that’s when it really connects. You realise the work isn’t abstract—it leads to something tangible.”

Moments like that connect strategic decisions to students’ classroom experiences and reinforce why those decisions matter.


Seeing the strategy come to life

Learn more about some of Malak's colleagues.

If you’re motivated by growth, collaboration, and leading with purpose, explore opportunities at LEGO Education and discover how you can shape impact at scale. 

Leading with clarity, collaboration, and purpose 🔎. Meet Marisa.

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For Malak, the work is about navigating ambiguity, bringing people together, and turning strategy into action in a fast-moving environment. 

Turning strategy into impact at scale, meet Malak 🚀

Turning strategy into impact at scale, meet Malak 📈

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For **Pablo**, leadership means creating space for ideas to grow while giving teams the structure and playground to turn them into action; he gains motivation from leading with clarity and kindess. His story reflects the balance of creativity, focus, and purpose at the heart of the team’s work. 

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For Pablo, LEGO® Education brings together purpose, creativity, finance, and learning impact. After building his career with the LEGO Group in Mexico, relocating to Denmark with his wife, and taking on broader global responsibilities, he now helps shape decisions that influence how students learn and grow around the world.
“It feels more like a home than a corporate giant—somewhere I belong.” **Pablo, Head of Financial Planning & Controlling**

That journey has helped Pablo grow beyond functional expertise. From supporting digital transformation and value framework work at the LEGO Group to shaping financial planning and controlling for LEGO Education, where decisions are closely connected to learning outcomes for students and educators.


Growing with purpose

Today, Pablo works at the intersection of finance, strategy, and decision-making, helping leaders make confident short- and long-term choices across planning cycles, priorities, and investment decisions.

“We help bring clarity—understanding where to invest, how to prioritise, and how to ensure we’re creating value in what we do.”


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A key part of Pablo’s role is turning complexity into clarity, whether translating financial data into insights or helping teams understand what decisions mean in practice.

“It’s not just about the numbers. It’s about turning them into insight, enabling better decisions, and creating impact.”
That ability to distil complexity into action helps teams move faster and stay aligned.


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As Pablo has grown, one of the biggest shifts has been moving from functional expertise to enterprise thinking, considering how each decision affects other teams, priorities, and the outcomes LEGO Education is trying to achieve.

This end-to-end thinking is essential in LEGO Education, where collaboration across functions is key to delivering impact. It also enables Pablo to act as a connector, bringing perspectives together, aligning priorities, and helping teams move forward.


Thinking beyond your own role

Finance might traditionally be seen as structured and analytical, but Pablo’s experience has been more creative. Whether working on digital investments, value frameworks, or planning decisions that support playful learning, he sees creativity in how teams solve problems and move ideas forward.

“The best ideas often come from building on each other’s thinking—that’s how we solve problems creatively.”
For Pablo, creativity shows up in how teams explore scenarios, challenge assumptions, and align around shared priorities, creating space for ideas to grow while keeping the discipline needed to deliver outcomes.


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Pablo’s journey has been shaped by global experience, including relocating from Mexico to Denmark and working across regions, functions, and organisational contexts.

“Working across cultures has taught me to listen more deeply, adapt thoughtfully, and bring together ideas from different contexts.”
It has also reinforced the importance of alignment, where diverse perspectives lead to stronger, more effective decisions.

Today, that global lens is embedded in how he works, helping him bring together insights from different teams and translate them into better business choices.


A global perspective that shapes thinking

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As a leader, Pablo focuses on creating an environment where people feel safe to contribute, challenge thinking, and grow, not just deliver.
“It starts with creating a space where people feel safe to share ideas, ask questions, and challenge thinking.”

In practice, that means building strong relationships, encouraging open dialogue, being transparent about decisions, and supporting people both professionally and personally.

It’s a leadership style that reflects the wider culture; human, collaborative, and grounded in trust.


Looking back, what stands out most for Pablo is not just the roles he has held, but the environment he has grown in.
It is an environment where people are encouraged to think differently, trusted to contribute, supported to grow across roles and geographies, and connected to a purpose beyond the organisation itself.

“You’re empowered to make a difference, not just in your role, but across the business.”
For Pablo, that combination of growth, trust, and purpose continues to make the journey challenging, rewarding, and deeply meaningful.


Learn more about some of Pablo's colleagues.

Turning curiosity into clarity and data into decisions. Meet Enoska. 

If you’re motivated by growth, collaboration, and leading with purpose, 
explore opportunities at LEGO® Education and discover how you can shape impact at scale. 

Leading with clarity, collaboration, and purpose. Meet Marisa.

Turning strategy into action and impact at scale. Meet Malak.  

Behind the decisions: Meet the team shaping impact across LEGO® Education

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For Pablo, leadership means creating space for ideas to grow while giving teams the structure and playground to turn them into action; he gains motivation from leading with clarity and kindess. His story reflects the balance of creativity, focus, and purpose at the heart of the team’s work. 

Growing as a leader. Meet Pablo 👋

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For **Enoska**, growth has meant moving from analysis to influence; using data to understand what is happening and help shape better decisions. 

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When Enoska reflects on her career journey, one theme runs through it: curiosity. A curiosity to understand people, explore questions in depth, and make sense of complexity. 

Today, that curiosity sits at the heart of her role at LEGO® Education, where she helps turn data into insights that guide decision-making across the business. 
“It’s not just about seeing the data—it’s about understanding what it’s telling you, and what you should do next.” Enoska, **Data & BI Analyst.** 

Before joining LEGO Education, Enoska built her foundation in a research agency, working closely with clients to understand customer behaviour and what drives decision-making. 

Career reflections

“I learned early on that the first question isn't always the right question. Working with clients meant digging deeper to understand what they were really trying to solve and then designing an approach that could get them there."

That experience helped her build two strengths that still shape her work today: asking better questions of the data and communicating insights in a way that resonates with people. 
 
“I had developed strong skills, but I was ready for a role that would challenge me in new ways and allow me to contribute on a broader scale"

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That next step brought her to LEGO Education, into a role with broader impact, more business-critical questions to solve, and a new way of working. 
“Moving into an in-house role meant being much closer to the decisions—and seeing how insights directly influence what happens next.” 

Today, Enoska works in insights and analytics, partnering with Global Marketing and other teams to help them understand performance, spot patterns, and identify opportunities. 
“My role is about giving teams the insights they need to make confident decisions—not just presenting data, but making it meaningful.” 

That means bringing together data from multiple sources, turning complex metrics into simple narratives, and highlighting what matters most and why. 

Broader impact

One of Enoska’s proudest contributions was helping to centralise marketing data into a single, accessible view. Before that, information was fragmented across different tools and teams, making it harder to see the full picture of performance. 
 
“We created a dashboard that connected everything—from engagement metrics through to outcomes. It gave teams one place to see what’s working.” 
 
The impact was immediate. Teams could make decisions faster, align around a shared view of performance, and feel more confident in how results were understood. 
 
But for Enoska, the real impact wasn’t just the tool; it was the way people used it. 
“It made conversations more focused—people could spend less time finding data, and more time acting on it.” 

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As her role has evolved, so has her confidence. Early in her career, the focus was on building technical expertise. Now, it’s about influence: making sure insights are heard, understood, and acted on. 
 “That’s been a big shift for me, moving from analysing data to really influencing decisions.” 

That shift has brought new challenges: knowing when to go deep and when to simplify, framing insights for different stakeholders, and turning analysis into clear recommendations. One of the defining parts of Enoska’s experience has been the culture around her. 
“Working with people who have different experiences and perspectives pushes you to grow—it shows you what’s possible.” 

Building technical expertise

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It’s an environment where questions are encouraged, learning is continuous, and people are trusted to take ownership of their work. 
 “There’s a lot of openness, you can ask questions, challenge thinking, and learn from others.” 

Despite growing expertise, Enoska sees curiosity as something that never fades; it evolves. 
“I’m always asking why—why is this happening, what’s driving it, and what can we learn from it?” 

Curiosity in action

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That mindset shapes how she works: digging into data, exploring patterns, challenging assumptions, and always looking for better answers. 
 
While the work itself is analytical, the impact is anything but abstract. For Enoska, knowing that her work contributes to something bigger is deeply motivating. 
“Our purpose is to impact students’ learning outcomes—and that’s something I really connect with.” 
 
Looking ahead, Enoska is focused on continuing to grow—both in depth and breadth. 
“I want to keep building my skills, but also keep expanding my understanding of the business.” 
For Enoska, that means taking on new challenges, working with different stakeholders, building her confidence and influence—and staying curious. 
“There’s always more to learn—and that’s what makes it exciting.” 
 
Enoska’s story reflects a different kind of growth: less about titles, and more about capability, confidence, curiosity, and impact. 
It shows that even early in your career, you can play a meaningful role in shaping decisions that matter. 

Learn more about some of Enoska's colleagues.

Leading with clarity, collaboration, and purpose 🧐. Meet Marisa.

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For Enoska, growth has meant moving from analysis to influence; using data to understand what is happening and help shape better decisions. 

Curiosity to clarity, data to decisions. Meet Enoska 🪄

Curiosity to clarity, data to decisions. Meet Enoska 🔎

 When **Kate** accepted a role at the LEGO Group in April 2020, the world was entering one of its most uncertain periods in recent memory. She was working at Google and had been approached by a recruiter about a role leading Amazon marketing for Western Europe. It was not an obvious moment to make a big change. 

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When Kate Crowley accepted a role at the LEGO Group in April 2020, the world was entering one of its most uncertain periods in recent memory

Life Behind the Bricks