Careers Stories

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When **Christina** first applied for a student worker role, it was not part of a plan. In fact, her path already seemed set. But she applied and got the role. And what was meant to be a small detour became something much bigger.

That decision changed everything. It didn’t just change my career direction; it changed my education path and ultimately led me into leadership.”

Christina joined as a student worker doing front-end coding. Over time, she moved through digital production, content production and project management, before stepping into people leadership in **Our LEGO Agency.**

“I’ve had several roles across the organisation. What started as a coincidence became the foundation for everything I’ve built since.”

It wasn’t just the opportunity that made her stay. It was the feeling.

“It wasn’t a big strategic decision. It just felt right. Even as a student worker, I felt the LEGO magic. The culture, the people, the atmosphere.”
That sense of belonging quickly became something more.

“Over time, I realised this is a place where you can grow and be yourself.”

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Her career grew alongside that realisation, shaped not by a fixed plan, but by people who opened doors at the right moment.

“Every step happened because someone believed in me or gave me a chance before I felt ready. Leaders trusted me with responsibility, colleagues invited me into projects outside my comfort zone, and teams encouraged me to try something new.”

Today, she leads a team of digital producers. But for Christina, the biggest shift was not the role itself. It was what she discovered along the way.

“I’ve gone from executing tasks, to running projects, to leading people. And what surprised me most is how much I love people leadership.”
That belief in people sits at the centre of how she defines success.

Over time, Christina has developed a clear leadership approach rooted in care, trust and psychological safety.

“I believe people do their best work when they feel safe, supported and trusted. My role as a leader is not to have all the answers, but to create the space where others can grow, speak up and dare to take chances. When people feel seen and supported, they step up in ways they often didn’t think they were ready for.”

“The most rewarding part of my job is always the people. When you are surrounded by brilliant, kind and passionate colleagues, you raise your own bar. That energy spreads.”

It is something she has felt personally.

“My team nominated me for the ‘Most Caring’ award at our internal OLA Awards. And I won it. I cried. Happy tears.”

That moment stayed with her.


“It reminded me that everything starts and ends with people.”
The work itself reaches far beyond the team.

“Our Digital Studio produces around 3,650 assets a year. Roughly 100 a day. From videos to social content to web experiences, we meet LEGO fans wherever they are.”

But it is not the scale that defines the work. It is how it comes together.

“Everything we produce is the result of close collaboration across many people and disciplines. That is what makes it special.”
That same spirit shapes how challenges are approached.

“No one solves anything alone here. We rely on our network, on each other, and on a strong one-team mindset.”
And sometimes, it is the smaller moments that make the biggest difference.

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“One initiative I’m really proud of is our ‘Yeah Wheel’. It’s a series of small, playful team moments. Things like learning something useless in 30 days or sharing your childhood self. It made quite an impact. People opened up. Bonds became stronger. Collaboration became easier. It reminded us that when we invest in relationships, everything else improves too.”

For Christina, that is what caring looks like in practice.

“It creates a ripple effect. You’re inspired by others, you elevate your own work, and that inspires someone else again.”
That belief was reinforced during a difficult period.

“After an accident that left me with a concussion, I was supported in a way I will never forget. I could return at my own pace, without pressure, and I had access to specialists and support. I never felt alone.”

Her own journey is something she now actively pays forward.

The experiences that shaped Christina’s own career now strongly influence how she develops others.

“I’ve been given opportunities before I felt fully ready more times than I can count. That has shaped me deeply. Today, I try to pay that forward by opening doors for others, giving responsibility early and supporting people as they grow into roles that may feel slightly uncomfortable at first. Growth rarely happens inside the comfort zone.”

“One of the most meaningful experiences for me has been supporting a young colleague from student worker to a full-time role. Watching that growth and being part of it is incredibly rewarding. My entire LEGO journey has been about open doors. Every step led to the next because someone supported me or gave me a chance.”

It is also why her advice is so direct.

“Only apply if you are ready to grow. Really grow.”
And if you do?
“Be prepared. You might find your forever job.”


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When Christina applied for a student worker role, it was never part of the plan. Her path already felt mapped out. But one application - and one opportunity - changed everything. What started as a small detour soon became something much bigger.

"Best things come from chances." Meet Christina🌟

"Great things happen when you take a chance." Meet Christina🌟

"Things happen when you take a chance." Meet Christina🌟

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If you’d told eight-year-old **Geggs** that one day he would be working for the LEGO Group, he would hardly have believed it. Nine years into his journey with Our LEGO Agency, that sense of wonder has never gone away. Today, as an **Associate Creative Director**, he helps shape social content that keeps fans around the world connected to our products and each other.

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“I began my career in traditional TV production, then moved into digital media and online entertainment, and later into advertising. Before I joined, I was Head of A/V Production in an agency, overseeing work across different clients and projects.”

When that role came to an end, Geggs saw that we were advertising and felt this was exactly the challenge he was looking for.

“I could immediately see how I could put all my experience to good use. One of my favourite things about working here is the look on people’s faces when you tell them where you work. Either they have fond memories of playing with LEGO bricks as a child, or the children in their life are currently into LEGO building. Basically everyone has a reason to love LEGO play.”


Over the last nine years, his role has developed alongside the changing shape of social media itself.

“Obviously, social media has changed hugely. In 2016, TikTok was not on anyone’s radar, Twitter was still popular, and Instagram had not launched Reels. So as that landscape has evolved, so has my role.”

Staying close to those changes is now a core part of his work.

“Keeping up to date with platform innovations and trends is a big part of what I do. Finding ways to keep LEGO content fresh and relevant to a changing audience is a focus across many different teams, including mine.”
It is also a role that has shaped him beyond work.


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“This job has absolutely helped me develop, not only in my career and as a team leader and manager, but also as a person. I’ve been fortunate to meet some absolutely incredible colleagues and I’ve learned so much about myself and what I love to do every day with their support and encouragement.”

What’s more, two years ago, he relocated to Denmark.

“It’s been an incredible adventure.”


For Geggs, the impact of the work is immediate and visible. Social media is where many fans discover new launches, share excitement, and engage with the brand in real time.

“The social channels are an important touchpoint for our fans to stay in touch with the brand. It’s often where they find out product announcements and information about new sets, and it’s where they can share their excitement with other LEGO fans.”

That direct connection makes the work especially rewarding.

“Being able to build that community and see people get excited about all the incredible things we do as a company is really rewarding. And we get such immediate feedback on our social content, which is satisfying, especially when the feedback is positive.”

The moments that stay with him most are often the ones that bring a bit of unexpected joy.
“I love it when we get comments from fans about how much they love our content, particularly the stuff which is not necessarily sales-focused, but just brings people a little bit of joy.”

Creativity is central to everything the team does, and for Geggs, working on the LEGO social channels raises the bar in the best possible way.

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“When you work for a brand that has such a creative product, you want the marketing material, and especially social content, to live up to those high standards. So it’s pretty much a full-time job just thinking about how to keep pushing the creative excellence of our output.”

That ambition is something he sees across the whole organisation.

“Most of the time, ‘Only the best is good enough’ is not even a conscious effort. It just feels embedded in the fabric of the organisation. Everyone is always pushing to deliver the best possible experiences for our audiences and consumers.”

He has also been inspired by the teamwork around him, including projects he observed from nearby.


“Seeing the cross-functional work around our Formula 1 collaboration was amazing. I was mostly observing from the outside, but watching the teamwork that resulted in things like the drivers’ parade and the Silverstone trophies was incredible.”

When challenges do come, he knows he does not face them alone.

“There’s a really good culture of mutual support and collaboration in OLA, and there’s always a colleague willing to step in and help out, no matter what the challenge is.”

That spirit of trust extends into how the LEGO Group thinks about life beyond work too.

“One of my managers told me it should really be your life/work balance, rather than the other way around, because your life is the thing that is most important.”

For someone in a creative role, he says, that matters deeply.

“When you have time to live your life and take care of your responsibilities outside work, you can come to the office and bring your A-game.”


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For Geggs, joining the LEGO Group was once the kind of dream only an eight-year-old could imagine. Now, nine years into his journey with Our LEGO Agency, he’s helping shape the social content that brings fans, products, and communities together every day.

From fan to creating content for millions: meet Geggs 🧩

From fan, to creating content for millions: meet Geggs🧩

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For many of our fans, the moment begins with a box. Before the bricks are tipped onto the table or the instructions opened, there is the image on the packaging that sparks curiosity and imagination. For Ben, helping create that moment is part of his everyday work. 

**Ben** joined us in 2023 as a **Creative Manager** in the Visual Studio team. With a background in fine art and graphic design, he has always been fascinated by how ideas become visual stories.

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“LEGO bricks have always been part of my life. Now I get to integrate them into my work as I collaborate with other creative people. I’ve always been passionate about the process behind visual communication, whether it’s commercial or personal. Combining the two makes what I do an absolute pleasure.”

His role focuses on product communication, particularly packaging. Every set that reaches fans around the world passes through a creative process involving designers, marketers and digital artists working together to capture the spirit of a product.

“Each project brings together an incredibly colourful palette of stakeholders. From marketers to CGI artists and graphic designers, everyone works at a very high creative level and pace. It means I need to be at the top of my game every day.”

For Ben, that environment has been one of the biggest drivers of growth.

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“With every project I grow creatively and personally. You are constantly exposed to new ideas, new approaches and new expectations of what great product communication looks like.”

One project in particular stands out. When the team began working on the LEGO Formula 1 collaboration, the challenge was unlike anything he had worked on before.

“Working on LEGO Formula 1 was unforgettable because of the scale and complexity. We had to unify two iconic brands and express the identity of each Formula 1 team across multiple products and play experiences.”

Capturing that balance between authenticity and creativity required close collaboration across teams.

“It pushed us to new creative heights Everyone brought something different to the table and the collaboration between teams was incredible. Seeing the final result was very rewarding.”

While the work can be complex, Ben never loses sight of the impact it has on fans.

“Every LEGO set is wrapped in the simple but iconic box. That box is the canvas for our creative work. My colleagues and I in Visual Studio take great pride in creating the artwork that sits on it.”

For him, the goal is always the same: spark imagination.


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“When someone sees that box on a shelf or online, we want them to immediately start imagining the play experience inside. That’s the moment where our work connects with fans.”

Creativity, learning and fun are all part of the rhythm of daily life in the team.

“Having fun is an essential part of my workday and my life in general. The LEGO Group creates an environment where you can enjoy what you do while still delivering at a very high level.”


That balance is something he believes is rare.

“OLA and the LEGO Group provide the perfect environment for having fun and getting things done. There’s a strong sense of professionalism but also a very human atmosphere.”

It is also a place where creativity thrives through diversity.

“The people here are just as colourful as LEGO bricks themselves. It’s international but still very down-to-earth. That combination is quite special.”
Looking ahead, he sees endless opportunities to keep learning and evolving.

“That’s the exciting part. Every project is different. Every collaboration brings something new. You’re always pushing yourself to create something better.”
And somewhere in the world, a fan will pick up a LEGO set, look at the box, and imagine the world of play and fun they are about to enter. 

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Ben joined us in 2023 as a Creative Manager in the Visual Studio team. With a background in fine art and graphic design, he has always been fascinated by how ideas become visual stories.

Every LEGO set begins with imagination.” Meet Ben 💭

"Every LEGO® set begins with imagination.” Meet Ben 💭

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For **Sofia**, joining the LEGO Group was about more than a job. It was about choosing a different way of living and working.

“I had always wanted to experience life abroad, and I knew Italy would not be my final destination, especially when it came to work-life balance. Since we spend so much of our time with colleagues and at work, it’s important to choose a place that supports that balance in the right way.”

For Sofia, the appeal of the LEGO Group went far beyond the product itself.

“The LEGO brand has built a reputation that goes beyond the products themselves. Our activations are often seen as a lighthouse of creativity across agencies and brands. Combine that with the strong cultural focus on work-life balance in the Nordic countries, and my choice became quite straightforward.”
Since joining **Our LEGO Agency**, she has found exactly that, along with a completely new way of working.


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“This was my first experience working abroad, so not only did I move country, but I also gained a type of experience I had never had before. I switched from the external agency approach to an in-house one. I crossed paths with people from all over the world, and that completely widened my perspective and my skills.”

One of the experiences that has shaped her most has been working on LEGO® NINJAGO® .

“Joining a homegrown franchise like NINJAGO® and being part of the team for almost four years has truly shaped my professional journey.”
What made it special was not only the work itself, but the people behind it.

“We built a strong bond and a deep sense of trust that allowed us to deliver many exciting projects together, from creating a comic book inspired by fan communities and illustrated by world-renowned comic artists, to meeting people whose kids grew up with the franchise.”

That energy gave her a new kind of motivation.
“Hearing the team talk about NINJAGO® with such passion and dedication helped me understand the real strength behind the brand.”

Like many people joining a large organisation, Sofia started by learning the landscape before taking on bigger projects.

“At the LEGO Group they often say you are considered new for the first full year, and there’s a good reason for that. It is a large organisation with many teams, processes and stakeholders.”

Over time, the projects she led grew in scale, with more stakeholders, larger budgets and greater strategic priority. Today, her role sits at the centre of how ideas become campaigns.

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“I coordinate the creative and strategy teams, and it’s through their ideas that we create experiences for LEGO fans and consumers. My role is to secure the right resources and ensure that ideas developed within the campaign team reach the Fan Engagement group and the wider development teams.”

That journey from idea to reality is what she finds most rewarding.

“I never stop feeling amazed when I walk into a store and see a campaign I coordinated displayed on shelves or across the aisles. Something that started as artwork going back and forth in emails suddenly becomes something real that people can see and interact with.”


Sometimes the work calls for quick thinking too.

“One example was when my project manager and I were supervising a shoot in Prague from Billund and realised that an essential minifigure was missing. We had to act quickly to put it on a plane so it could arrive in time for the production.”

For Sofia, moments like that underline the importance of teamwork.

“They show how quick thinking and collaboration can make a real difference in delivering a project successfully.”
When challenges arise, she approaches them with focus and perspective.

“What helps me most is staying rational and focused. When a challenge arises, I go into what I jokingly call ‘commando mode’. I take a deep breath, analyse the situation, break the problem down into smaller parts, and build the clearest possible context around it.”
And if that still does not solve it?


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“I put on my jacket and take a walk around the office. A few laps around the building can do wonders to refresh the mind.”

What she values most about being here comes back to creativity and people.


“Being able to be myself, to express myself, and being surrounded by so many stimulating minds and people. Creativity is something that really drives me, and being able to see it wherever I turn around is a gift I will never take for granted.”

She has also learned something important about growth.

“One of the most important things I have learned here is to truly own my growth. I have learned not to hold back when asking questions and to understand that time and experience help shape your professional identity.”

For Sofia, the LEGO Group is a place where personality and professionalism go hand in hand.

“Be ready to really own your skills and your personality. Here you have the chance to truly be yourself and make a difference.”


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Joining the LEGO Group marked a major life change for Sofia. What began as a decision to work abroad became an opportunity to build a career and lifestyle grounded in balance, connection, and wellbeing.

“We should all work to live, not live to work.”Meet Sofia 🌷

“We should all work to live, not live to work.” Meet Sofia🌷

When **Carsten** joined the LEGO Group in 2001, he didn’t imagine that one day he would become **Chief Operating Officer (COO)**. His journey began with a simple wish for change and adventure. “I wanted to join a bigger company and explore the world” he recalls.

Explore is exactly what he did. Just three months into the role, Carsten travelled to the U.S. for a three-week assignment. It turned into a five-year adventure. Over the next 16 years, he lived and worked abroad in several countries before returning to Billund, Denmark - this time as COO.

Carsten’s career is built from many different bricks. From procurement to manufacturing, shopper marketing, and organisational capability building and across the U.S. to Hong Kong, London and the Czech Republic, each role added new skills and experiences, helping him grow and build even more possibilities.



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This year, Carsten celebrates 25 years with the LEGO Group, where he reflects on the lessons that shaped his journey.

Over Carsten’s career, he has been intentional about one thing from the beginning: remaining curious and being willing to explore new opportunities. 

This mindset has given him the courage to step outside of his comfort zone and take some risks. 

One such opportunity came when he was working in Hong Kong as Head of Supply Chain Operations where he was asked to move to the Czech Republic to become the General Manager of the LEGO® factory there. It was not the next step he had envisioned for himself.   Encouraged by his wife, he embraced the role, and it became a turning point, giving him a deeper understanding of production and leadership.

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Taking bold steps also taught Carsten the value of balance. As COO, he has grown not only professionally but personally. Known for his candid communication, he has learned that sometimes restraint can be just as powerful as action.

“I’ve learned to pick my battles. I’m constantly assessing things in my head, but I’m thoughtful about when I choose to engage,” he reflects.

His journey also revealed another kind of strength: resilience. As a self-described “feelings guy”, Carsten discovered that true resilience isn’t about suppressing emotions - it’s about expressing them in the right settings, using them to guide decisions and sharpen his impact.

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Most importantly, Carsten underscores the importance of taking career choices as family decisions – critical, he believes, in getting him to where he is today. “I’ve never said yes without talking to my family first. It’s important that your whole ecosystem around you is in full support of the decisions you are making,” he says. 

Looking ahead, Carsten’s passion for his work remains as strong as ever.

“I love my job and want to contribute for as long as I can – there’s still more to do!” he says. He envisions a future full of opportunities to learn, innovate, and help others grow, building on the awesome journey he’s been shaping for 25 years.

Check out our awesome LEGO manufacturing sites

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**Just imagine** bringing joyful learning to life.

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When Carsten joined the LEGO Group in 2001, he didn’t imagine that one day he would become Chief Operating Officer (COO). His journey began with a simple wish for change and adventure. “I wanted to join a bigger company and explore the world” he recalls.

The building blocks of a remarkable career. Meet Carsten. 👋

Trained as a lawyer, **Nikolaj Kousgaard** joined our **Legal team** in 2010. Back then, the function consisted of just 37 people across two sites: Billund in Denmark and Enfield in the United States. Today, Legal has grown to more than 130 colleagues in over 10 countries. Nikolaj has grown with it, and now he’s bringing everything he has learned into a new challenge. 
 
“I’ve had several roles within the legal department. A couple of interim leadership roles, and from 2019 the opportunity to build up a Privacy Office function. Now I have left the legal department and joined the Business Service Operations (BSO) organisation to help establish a new function for tax and legal operations. It shows that there are endless opportunities within the LEGO Group, and I have learned and grown a lot within each of the roles.” 

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Nikolaj has not only seen Legal evolve, but he has also helped shape it. Throughout his career he has stepped into areas that stretched him and created many opportunities.

“I’ve worked in areas where I didn’t know a lot beforehand, but I’ve always been surrounded by experts to learn from. I’ve had leadership exposure over many years and built a strong network. That’s helped me understand the business better and opened new doors.” 

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Based in Billund, Nikolaj is investing those years of learning into something new. His focus, a role that bridges two worlds: an established Tax Operations team and a newly created Legal Operations function designed to help teams spend less time navigating complexity and more time enabling great decisions.

“We want to grow but never at the expense of who we are. You feel that every day. As Legal has grown, so has my interest in how support capabilities evolve, scale and work seamlessly with the business.

“It is still about people. What has stayed consistent throughout my career is that relationships matter, trust matters, fairness matters. That is what I want to bring into the way we build services here.”

Legal Operations is a young function, and that is exactly what motivates him.

“In BSO, we have the opportunity to design something from the ground up. We can create new ways of working that help the business move faster while staying true to our values. It’s a chance to connect dots and build capabilities that make it easier for our lawyers to focus on enabling growth and innovation.”

When asked how his work impacts LEGO® fans and consumers, Nikolaj is clear about the role his team plays.

“As a support function, we help the rest of the LEGO Group focus on what they’re good at, designing new products, making sure they hit the shelves, and creating amazing experiences for fans. By removing some of the legal and tax work from them, we free them up to stay creative and innovative. We also make sure the LEGO Group pays its taxes responsibly and protect the LEGO brand through legal terms and enforcement of our intellectual property rights.”

Nikolaj playing with a colleague in Campus

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What has struck Nikolaj most since joining BSO is the spirit that defines the organisation.

“People genuinely want to collaborate. There is a mindset of continuous improvement. You feel this energy that says: how can we help each other succeed?”

That collective strength shapes how challenges are handled too.

“I try to look at what we want to achieve and make sure the direction is clear. I work closely with my team and the relevant stakeholders. I’m transparent about challenges and why something may be difficult. It helps us solve things together.”

Reflecting on the LEGO Group’s commitment to work–life balance and the ‘Best of Both’ model, Nikolaj shares how much the flexibility means to him.

“With three children, there are often school meetings and moments where I need to be present at home. The flexibility here makes that easy. I can adjust my day, work a little earlier or later, and still deliver what’s needed. It makes a big difference.”

And what would he say to anyone considering joining the LEGO Group and BSO?

“Explore and be curious. It’s a large organisation to understand, but the more you learn about it, the easier it becomes to have impact.

“Don’t join just because the brick is cool. Join because you want to contribute to a culture of cooperation, respect, and transparency. We’re a flat organisation. You need to work together, listen, and speak up. If you like helping others succeed, this is a great place to be.”

Trained as a lawyer, Nikolaj Kousgaard joined our Legal team in 2010. Back then, the function consisted of just 37 people across two sites: Billund in Denmark and Enfield in the United States. Today, Legal has grown to more than 150 colleagues in over 10 countries. 

Turning learning into impact🧠 Meet Nikolaj 👋

Trained as a lawyer, joined our Legal team in 2010. Back then, the function consisted of just 37 people across two sites in Denmark and the United States.

Turning learning into impact.🧠 Meet Nikolaj 👋

**JS** began as a **Finance Business Partner** in South Korea before moving into global roles in Denmark, supporting areas like commercial finance, our commercial development team, and leading global planning. But a shift in his focus towards building capability and shaping the future sent his career in a new direction.

“I do believe things happen for a reason. If you do good things, good things happen to you. LEGO® bricks also had a special meaning for me. I played a lot with LEGO® as a kid. So, when the opportunity to work here came up, I grabbed it with both hands.

“I realized later in my LEGO® career that I didn’t want a very traditional finance role. I was more interested in questions like: How do we prepare for tomorrow, what capabilities do we need, How do we streamline and build smarter processes That led me into project work.”


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One of his proudest achievements was leading the development of Lumos Topline, the global financial planning tool for the Markets & Channels Finance organization.

“Often people look at new tools to just automate and just do it easier vs. what is done e.g. excel. But we wanted to think differently. How do we plan faster, more efficiently, more touchless, but more importantly how do we combine and utilize the data sets we already have so we just don’t redo it and have hundreds of people sit in spreadsheets”


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The outcome was dramatic: global forecasting reduced from three weeks to one week, and eventually nowadays to a single day, with far fewer people involved.

“It showed the power of connecting data in new ways, create smart calculations and drives based logic, being willing to rethink our ways of working and be disruptive.
It was this future-focused mindset that brought JS to our Business Service Operations (BSO) Prague office, where he now leads the global service team: Finance Controlling and Partnering (FCP).

“We saw that some tasks sitting with senior finance business partners were necessary but taking time away to focus on strategic dialogues and actions required at that level. The question became: can we shift some of this work to the BSO, where there is scale, structure and the ability to standardize and create more efficient E2E processes globally”


That exploration led to a pilot, which led to a global rollout across the CFO Partner organizations, which led to JS’s new role.

“Now I’m leading the global team we envisioned. We are early in the journey, but it’s exciting. We’re looking at how we prepare for a future to be more efficient and productive and where data, reporting and AI become more important, how we challenge the status quo and how we create scalability and value for the finance organization.”


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What struck him most in Prague is the culture.

“I’ve only been here about four months, so you could say I’m still in the honeymoon phase. But people are extremely helpful. You see a willingness to improve what we do for the LEGO Group, and to go the extra mile. It makes me happy and grateful to come to work.”

JS sees the BSO as a place where collaboration truly comes to life.

“We are a relatively flat organization. People jump in to help each other. But it also means we need to improve at things like saying no respectfully and clearly. We tend to want to help everyone. That’s part of our culture, but we need to do it in a way that is sustainable and supports the bigger picture.”


As for work–life balance, he sees flexibility as a strength rather than a rule.

“I’m probably in the office five days a week. That’s my style. But the important thing is choice. The model lets each person do what works best for them. The best of both worlds looks different for everyone.”

JS is clear about one thing: join the LEGO Group for the right reasons.

“Do not join only because the brick is cool. Join for the culture and our vision and mission. If you come from a place where hierarchy or politics drive decisions, this will feel different. You need to be a team player, even if you’re an individual contributor. We listen to each other, and we speak up when something is not going well. If you want to grow and succeed that dialogue matters.

“This is somewhere you can really develop and grow as a person. If you want to prepare for the future and help shape it, this is a great place to be.”

JS began as a Finance Business Partner in South Korea before moving into global roles in Denmark, supporting areas like commercial finance, our commercial development team, and leading global planning. But a shift in his focus towards building capability and shaping the future sent his career in a new direction. 

A culture that listens👂A role that grows 🌱 Meet JS

JS began as a Finance Business Partner in South Korea before moving into global roles in Denmark, supporting areas like commercial finance

Before digital transformation became part of everyday language here, **Jørn Erik** was already solving problems behind the scenes. He joined the LEGO Group in 1987 as a young engineer, supporting internal systems across our factories and supply chain. 
“Even then, I realise now, I was drawn to what I call ‘good problems’. The kind that requires you to find the real cause instead of just fixing what you can see. That mindset has stayed with me throughout my career.”

Thirteen years later, that mindset was about to be pushed to its limits. Twenty-five years ago, in a makeshift office hidden inside a Broadway toy-fair showroom, four engineers gathered around a table and decided to build something that had never been attempted at the LEGO Group before. 

The launch of the first global lego.com shop would become a milestone moment, not only for the business but for millions of fans around the world, including Jørn Erik. 


We arrived in the U.S. in 2000 expecting to work with an external company that had already been developing lego.com for a year. Two weeks later, the business cancelled that collaboration but kept the deadline. So we started again from scratch. I still remember the urgency, the uncertainty, and the spark of possibility that shaped everything that followed.”

The target was ambitious: relaunch the website, build the first LEGO® Account system, and create a fully functioning e-commerce shop in 13 countries and three languages. And they had just four months. 

“We were four internal engineers, and we referred to ourselves as the Four Musketeers. We were not hindered by processes. We were empowered to take decisions and whenever we had troubles, we sat around a round table. Nobody left before we had a solution and a plan.”

That sense of trust defined the whole experience. 

“There were no managers standing over us questioning whether we had made the right call. They trusted us. And that trust gave us enormous energy.”

The conditions were far from conventional. With no permanent office, the team worked from a toy-fair showroom filled with animated models, music and no windows. 

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"We turned one room into a meeting room and the other into a small data centre. It was before AWS and cloud computing. Everything was physical hardware. For the first two months we did not even have a proper network connection between New York and our Enfield site, so we were literally moving hard drives and even transporting servers in the boot of a car to integrate development from both locations.”

But empowerment to act fast carried them through mind-bending technical challenges. 

“Around September, we went to a Microsoft E-lab for performance testing and discovered the site could not go live. We had not slept for 40 hours. We got on the plane heading to the data centre we had prepared for go live and told our manager, ‘We cannot go live. But we have a plan. We will rewrite the whole thing in three weeks with a focused team of engineers.’ And he did not question it. He just said, ‘Okay’. That is empowerment.”

Three weeks later, the site went live and stayed running for about ten years. The moment the first order flowed through the system is etched in Jørn Erik’s memory. 

“We were sitting in the data centre in Alpharetta outside Atlanta, watching all the monitors. When we saw the first traffic hit LEGO.com, I placed an order myself for the Silver Champion racing car. I paid with my own credit card and shipped it to Billund. When I got home, it was waiting for me.”

What he learned during that year has influenced every chapter of his career. 


"Everything from that time influenced what came after. I spent years on 24/7 operational support which taught me the importance of finding the real root cause of problems rather than treating symptoms. Later, working on continuous delivery, our engineering organisation was doing 185 live deployments a week. Engineers could decide when to release without manager sign-off. To me, that is trust in action.”

But the deeper lesson has always been about people: how they work, what motivates them, and what they can achieve when they feel ownership. 

“I’ve programmed in eight languages, but what drives me now is creating the right environment for others to succeed. I am always trying to recreate what worked so well in 2000: the empowerment, the clarity, the shared responsibility. It is more challenging in a bigger organisation, but it is what I believe in.”

Today, Jørn Erik is a **Competency Lead** in Digital Technology, supporting People Technology systems used by colleagues worldwide. 


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"My focus is still on finding better problems to solve and helping others develop the same mindset that defined my journey.”

His message to early-career colleagues is simple: 

“Trust is something you earn, but empowerment is something you take. You must balance it with responsibility, and you can lose it the second you act recklessly. But if you take it seriously, you can create powerful solutions.”

As the LEGO Group marks 25 years of LEGO.com, Jørn Erik still sees the Silver Champion on his shelf at home. It is a reminder of the moment when four engineers were trusted to build the future.

Before digital transformation became part of everyday language here, Jørn Erik was already solving problems behind the scenes. He joined the LEGO Group in 1987 as a young engineer, supporting internal systems across our factories and supply chain. 

From bricks to clicks, via empowerment and trust.

From bricks to clicks, via empowerment and trust. 💡 Meet Jørn Erik.

From bricks to clicks, via empowerment and trust. 💡

When **Abbie Balčáková** moved from Slovakia to Prague as a university student, she never expected to build a career in finance, or to find a workplace that felt so open, honest and supportive. Five months into her role as **Finance Manager** in our Business Service Operations (BSO) office in Prague, she discovers what makes this community special. As she explains, it’s a place where people look out for one another and where curiosity is simply part of how teams work together.

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“I’ve always been based in Prague since I started working full time. I am originally from Slovakia, but I’ve been living here for the last fourteen or fifteen years. Having studied international economic relations, I originally wanted to be an ambassador, but I realized that path was not for me.”

Finance came unexpectedly.

“Finance kind of fell into my lap. There was an open position at a company, and I thought I would give it a shot. I got the job and found that I actually enjoyed working with numbers, analyzing data and doing deep dives.”

Her career grew quickly. Seven years at Accenture in corporate finance. A move to Amazon, where she stepped into warehouse finance. Then came the moment she noticed a role at the LEGO Group.

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“I knew that here in Czechia, the LEGO Group is seen as a really good employer. I had friends and colleagues who knew people working here and everyone was so happy. People who moved here stayed here. That told me a lot.”

At first, Abbie applied for a senior role. But, having made it to final stages, she wasn’t selected. However, a month later, she received an unexpected call.

“They reached out and said they had another opportunity and that I was the first person they thought of. I was already in the final round with another company who had given me an offer. But I knew I would regret it if I didn’t take up this chance. So I rejected the other offer and went for this one. I’m so glad I did. I love it here.”

A few weeks after joining, she attended her first Play Day.

“Seeing how seriously the company cares about its people was huge for me. You feel it immediately. You’re not just a number. You’re not someone they will push out because they want more profit.”

Soon after, Abbie joined a town hall with the CFO team. It made an even stronger impression.

“They were open and honest. When someone asked a question, they did not give a vague answer. They invited us to challenge them. Jasper even said, you have the finance leadership team here, ask us anything. I thought, yes, this is the right place for me.”

Another surprise was how safe it felt to ask questions and admit when she needed help.

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“In other companies they say ask questions, be curious, but when you actually do, you sometimes get told you should already know that. Here it is not like that. I can ask something very elementary, and people just give me the answer. No judgement. You can simply say, I do not know, and your team and leader will support you.”

Support also shows up in everyday life. Abbie’s story about getting a motorcycle license is a perfect example.

“Two months after joining, I started my motorcycle license. I needed to take some classes during working hours. I explained the situation to my manager, and he just said, absolutely, no problem. As long as the work is delivered, it is fine.”

What he said next stayed with her.

“He told me, happy Abbie is productive Abbie, and I need productive Abbie. If that means taking a few hours for your license or going home early to walk your dog and then finishing work from home, that’s fine. It exceeded every expectation I had of an employer.”

Her current role is a blend of finance, insight and data. It’s also helping her plan her next career step.

“I know I am not going to be a people leader. That is not for me. I want to be an individual contributor, and I am realizing how much I enjoy data. SQL, Power BI, Tableau. This role lets me learn more and think about new ways of reporting and standardizing things. It’s perfect for where I want to go next, which is more toward data science.”

Her work also connects directly to fans and consumers.

“I support the retail finance team by taking on the administrative side of things, giving them space to focus on strategically growing the business. I may not work directly with consumers, but my work absolutely shapes the experience they ultimately have.

"The best part of my role are the people I work with and learning new things. My team is open, welcoming, honest and incredibly supportive. If I’m overwhelmed, they help. If I need space, they give it. It feels like the best place I could be.”

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When Abbie Balčáková moved from Slovakia to Prague as a university student, she never expected to build a career in finance, or to find a workplace that felt so open, honest and supportive. Five months into her role as Finance Manager, she discovers what makes this community special.

A workplace that feels like a community🙌 Meet Abbie 👩‍💻

A workplace that feels like a community. Meet Abbie.

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Children inspire our work. They inspire our culture, too. We encourage curiosity, creativity and imagination so everyone can play their part. This creates a safe space for our people to live their purpose and succeed and grow together. It’s all brought to life with play.

Why join us? 🤔

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Just imagine being empowered to do your best work - every day. Our workplaces are designed to support how you work best, whether that’s at LEGO® Campus, in a hub, store, manufacturing site, office, or at home. With flexible, inspiring spaces and a hybrid approach, we help everyone do their best work, their way.

Workplace Experience & Hybrid Working 💫

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Our Leadership Culture is driven by our Leadership Playground, which helps us develop the leadership behaviours we need in the LEGO Group now and for the future.

A culture that energises everybody every day. 🤸

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A red-carpet welcome to a playful workplace. 🤩 Meet Lissa. 

As one of our Talent Acquisition Managers, **Lissa** is driven by her passion for people and belief in the power of play. With over five years' experience with us, she plays a crucial role in welcoming new colleagues to the business collaborative work environment.

Life Behind the Bricks