Careers Stories

Empowering curious minds to explore is why we’re all here. But we also share a responsibility to make sure they can do so safely. **Dr Elizabeth** is our **Senior Corporate Counsel** for LEGO® GAME, (Gaming Activation and Metaverse Experiences). Her expertise in online child protection plays a vital role as we continue our own digital journey.

“Even though we’re very much a physical brick company, we need to be conscious of where children go. More and more children are playing and creating in the digital world. So we should be there too - creating digital playgrounds that are fun, inspiring and, above all, spaces where parents and caregivers can be confident their children are safe.” 


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“The fundamental question my role begins with is: ‘How can we make our digital products and services compliant?’, but it doesn’t end there. Compliance is a bare minimum. We have a reputation to uphold and a duty of care to the curious minds we inspire. We have a responsibility to children of today and of the future to support their digital rights, safety and wellbeing. Everywhere we are - as a business, as a brand, as a base for creative play – if it involves children, if it involves digital, I want to be there to provide guidance.”

“Look at it this way: on the one hand, it’s about being across the multitude of laws as they evolve in jurisdictions from the UK and Europe to the US, China and Australia. On the other hand, I need to look at whether those laws meet our own rigorous standards, and I have to be able to explain to business units how we can still meet or even surpass their business objectives, while respecting children’s digital rights.”

It sounds like there’s a lot to keep in mind.


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“Absolutely. This is uncharted territory, and it could be a minefield. But I prefer to see it as a whole new world of possibilities. Why should we limit ourselves by only seeing a problem? Let’s accentuate the positive and take on the challenge. Problems need solutions and this is a huge opportunity to be creative and craft innovative best practices for our employees, for children, for industry."

“The reality is that there are heaps of challenges with developing digital products and services today. We are starting to see claims of potential harm to children (eye strain, neck and back pain, obesity, problematic use of devices, for example), but we also know of the benefits of being savvy and digital users (connections, online support, digital citizenship, empowerment). So, the question becomes “How do we balance out creating a digital experience that is fun and playful and captures their attention, yet still encouraging our child users to take breaks and share with a trusted adult in order to mitigate these risks?”

But doesn’t it sometimes mean that ‘safety’ is the killjoy in the room? Doesn’t safety come at the expense of fun?


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“Not at all. This is what I’m saying. It is absolutely possible to find that balance when we employ good practice by design. We just had a partnership with UNICEF, funded by the LEGO Foundation, where we were looking at what is digital well-being? what makes a child thrive when they're online? When they get off that tablet or computer and they play that video game, how do we make sure that this becomes a feel-good burst of empowerment and creativity?”

Elizabeth's commitment to child protection extends beyond her work at the LEGO Group. She serves on the boards of the NSPCC Child Safety Online Taskforce, Common Sense Media, and Digital Wellness Lab, which are leading child advocacy organizations in the UK and the US. She is an Assistant Professor lecturing on child rights, and regularly speaks at conferences and events to raise awareness of online safety issues affecting families.

“My ultimate goal is to create a digital world where children can play, learn, and explore safely and creatively. We will keep finding ways to do that as a business. It’s about bringing people together, using their expertise to hardwire safety into products and services as they evolve. It’s part of what makes what I do such a joy. I get to interact with so many different teams across the business - product design, marketing, influencer partnerships. I feel very lucky to be here – I get to work at the world’s most trusted brand to co-create a digital future for children and their families. What an awesome honour!”

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Empowering curious minds to explore is why we’re all here. But we also share a responsibility to make sure they can do so safely. Dr Elizabeth is our Senior Corporate Counsel for LEGO® GAME, (Gaming Activation and Metaverse Experiences). Her expertise in online child protection plays a vital role as we continue our own digital journey.

Digital safety is easier with an advocate like Elizabeth 🔮

When it comes to safety in the digital world, it helps to have an enthusiastic advocate on your team. Meet Elizabeth 🔮

Behind every playful campaign, TV ad, and social media post is a team of creative minds. **Mel** is one of them. As an **Associate Producer**, she’s able to indulge her passion for storytelling in all kinds of ways.

“I support the marketing teams in producing TV ads and social media videos.” When asked to explain her role in simpler terms, she laughs and adds: 

“Working at the LEGO Group is all about collaboration. A longside a team of super-talented creatives from our in-house agency, we work with an external production company to bring our ideas to life. I’m sort of the middleman, managing both ends and making sure we make a video that everyone’s happy with.”

With its mix of project management and creative teamwork, Mel’s role keeps her on her toes. When she joined us, she had little experience in production. 


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“There are a lot of moving parts and people, and communication is key, so that’s where I come in. We make it come together.” 

“I started out back in 2021 as an intern during peak COVID. I’d come via an advertising agency programme, and it was my first job. I didn’t really have any real impressions about the business, aside from it being an amazing toy company. But I found my feet without any trouble and things have moved on quickly since then. Within six months, I’d become an Associate Producer.”


“My role has developed a lot. I went from supporting small social media posts to managing my first TV commercial on my own. It’s been a big leap.”

Today, Mel says she feels lucky to be here and the satisfaction she gets from her role is clear: 

“My role allows me to be super creative. Every project is about showcasing play through our products in a different way to children. For a recent commercial, we built all our props out of cardboard and used real minifigures instead of animation. It was good just to get crafting again.”


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“I’ve worked on stuff I’m really proud of too. About two years ago, we created a video for International Day of the Girl with an all-female crew. That’s pretty unheard of in the film industry. It was great to see women in stereotypically male roles like lighting and camera. That felt special.”

Diversity and Inclusion is something that Mel takes to heart.

“I guess it’s become a common theme. I’m involved with the People of Colour Employee Advocacy Group, which is great. We share a real sense of community. It’s a space where people are really open to come up with any problems they’ve had and ask for advice or just share experiences. Everyone listens and I get a lot from it.”


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"A huge positive is the people I've met along the way. For example, Elizabeth, she’s a lawyer and just super inspiring - she’s got like ten degrees and knows various languages. She encourages me to persevere and try out things that I might not be good at, just to give it a go.”

“And that’s basically what play’s all about. I'm currently working on a super fun project where we are collaborating with artists from so many places. I’m learning all the time.”


But it’s children who are Mel’s biggest teachers.

“They are just a constant source of inspiration. When you ask children how they’d sell a product, they come up with the wackiest storylines. It’s a reminder to try anything and think big.”


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Behind every playful campaign, TV ad, and social media post is a team of creative minds. Mel is one of them. As an Associate Producer, she’s able to indulge her passion for storytelling in all kinds of ways.

Bringing stories to life for vivid imaginations: Meet Mel 💡

**Heather** is passionate about two things: LEGO® bricks and people. As one of our **store managers**, she loves the opportunity this gives her to helping her team to develop and our guests to discover the joy of building.

“When I was little, my dad had a huge red bin full of LEGO bricks, I used to beg him to let me play with them. I would sit for hours and build everything from cars to houses to castles. These days, I get to do this, as well as creating fun games for my team to help them explore their skills." 

"It's a challenging and rewarding job, and I'm grateful for the opportunity to be a part of this amazing company. I love the fact I work for a brand that genuinely cares so much about its people and values as they support our growth, encourage us to be creative, and prioritise our well-being."


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“I remember when I first joined, we were the only store in our state; it was an amazing experience to be a part of. Stocking the shelves and seeing the excitement on people's faces when they walked through the door was unforgettable. That’s why I look forward so much to new store openings. I get to hire a brand-new team, and we get to grow and learn new things together every day.”

Heather is clearly very much engaged in her role and invested in her team. But how about when it comes to customers. What does she enjoy most about this?

“Being a part of the toy world has always been a passion of mine. You’re a part of the special moments in people lives including birthdays, graduations, school awards, and everything else. Parents often use toys as an award for achievements. When they come into the store with their children, you get to be experience that with them.” 

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“It’s what my team and I love about what we do. We’re super-supportive of one another and we share ideas about how we can make our brand come alive. Everyone has the support to create; everyone has the support to improve.”

When it comes to her own career path and work/life balance, Heather is equally enthusiastic:

"The support from the LEGO Group is endless. From supporting and investing in my development and work-life balance, to mental health, the LEGO Group sticks to their people promise! I am proud to work for a company that doesn't just say they care but shows it everyday."

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Heather is passionate about two things: LEGO® bricks and people. As one of our store managers, she loves the opportunity this gives her to helping her team to develop and our guests to discover the joy of building.

The LEGO® store leader who loves to build teams. Meet Heather 😍

LEGO® store leader who loves to build teams. Meet Heather 😍

You know those quirky ads you love to watch on YouTube? Who do you think makes them? How and Why? Over to you, **Beau**. 

“I never grew up with LEGO® bricks. This was something I learned to love when I was an adult watching the LEGO movie. I’m glad that I did. Now I understand why grown adults can justify to the their partners owning our Millenium Falcon. It’s because it’s just mind-blowingly cool.”

It’s this kind of passion that Beau brings to his work here.

“I guess I’m just really lucky. I get to make stuff that (hopefully) makes folks smile. Our goal is pretty simple: to get you people as excited about LEGO products as we are! It’s about always trying to tap into that inner child, that sense of wonder and playfulness that makes the LEGO experience so special."

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“I’m still a kid at heart. So that helps. I’ve spent longer here than at any other place in my career. And the opportunity just landed in my lap. Since then, I’ve climbed the ranks from brand strategist to brand strategy director.”

Being able to be himself is something that Beau sets a lot of store by. Why is this, we ask, and how does it inspire him?

“I think it’s rare for a large organisation to tell you to bring your whole self to work - and actually mean it. Not only that, but actively encourage it too. It’s a smart move really. It all ties into the spirit of play." 


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"We all need more play in our lives. If we don’t have it, we just end up becoming boring, cynical adults. We actually get to have a work-life balance too. It's all about keeping that spark of play alive, both in our work and in our lives."

“Besides, to come up with ideas you want to play with yourself, you have to actually be playful yourself. This is when you do the stuff you’re most proud of.”


Can he share some of these highlights with us?

“Oh sure. Anything that helps curious minds discover our amazing products is an achievement, I think."

“One of my proudest moments was launching LEGO VIDIYO. In case you’re not familiar, it’s a product that enables children to create their own music videos and dance clips using a range of LEGO sets. There’s an app that goes with it too. So it’s a great way to explore creativity."


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“Coming up with the strategy and bringing the campaign to life was a real thrill. I also came up with the initial foundation for the LEGO Space campaign. It was pretty special to see that blossom."

With all this said, we imagine it must be hard for Beau to pin down what he likes best about being here.

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“Listen, my job is awesome. Working here is a blast. We have an amazing team, a playful atmosphere, and the freedom to be ourselves. Plus, we get to play with toys all day. Who wouldn’t love that."

“But most of all, listening to children is just so refreshing. I learn from my colleagues too, here in the LEGO Agency, of course. With young, curious minds, it’s different somehow. They teach me something new every single time. Finding the energy to keep pace with their thinking keeps me on my toes. That’s why I’m here.”

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You know those quirky ads you watch love to watch on YouTube? Who do you think makes them? How and Why? Over to you, Beau.

The playful strategist behind our ads: Meet Beau 🚀

It may be an unlucky number for some, but after 13 years at the LEGO Group, **Megan** still loves creating the fun games and experiences that curious minds enjoy on their screens.

“My career here has been a fantastic and wild journey. I first joined as a junior designer working on our digital experiences like Life of George or LEGO® Design byME. These were some of our very first digital/physical play experiences.”

“What's really fun about our job is that not all ideas make it, and then some find a new life later on. One idea for example was a Build Your Fish game which we decided wasn't the kind of app we wanted at the time. Then, when LEGO House opened, it turned out to be the perfect idea for a hands-on experience. Every good idea has its day!”

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‘I've worn quite a few hats here during my time. As a senior digital art director, I led the redesign of our kids website to be ‘responsive’. This was an important change for us as the use of mobile devices by children was on the rise. Once we had our website up and running, I moved on to head up the design for LEGO Life to bring our web experience to the app stores. Even though physical play is still our goal for children, it was becoming increasingly important for us as a company to meet kids where they were spending their free time.”

Each role has taught me something new and exciting, and the best part is working with such talented and supportive colleagues. We really are a work family.

Does she have any ‘greatest hits’ she’d like to share with us:


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“Working with Matthew Shifrin was a highlight. Bringing his dream of audio and braille building instructions to life is something I will always remember. Listening to him describe how building with LEGO bricks allowed him to explore the world in a way that film or books could not do - awe-inspiring." 

Enabling children and parents with visual impairments to build and play together is an experience that will stay with me forever. It was a truly humbling experience and made me proud to work for a company that can have such a meaningful impact on people.

Launching the Builder app was a huge moment too. There were so many complex elements to this, and new things to learn. What makes it stand out is that it was a product open to so many people. Builders of all ages and affinities. It was a great way to share the love of the brand and use technology to enhance something as iconic as our building instructions.”

Megan’s passion for what she does is clear. What keeps it going strong?


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“I work in design for children for an iconic brand. How could I not be passionate about that. Plus, I get to spend my days experimenting, planning creative team events or just sparring and doing silly things with my fabulous team. I still get a buzz from going to user tests where we co-create design solutions with children. This is always energizing and a guaranteed gold mine of innovative ideas.”

“The business has grown and evolved over the years, but I’m constantly reminded of how incredible our culture is. Much of it, I think, is rooted in the small-town life we have in Billund and the owner-family distinct values. Even after all this time, every day I’m thankful. I feel so privileged to work for here. I still feel that same excitement every day.”

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It may be an unlucky number for some, but after 13 years at the LEGO Group, **Megan** still loves creating the fun games and experiences that curious minds enjoy on their screens.

The joy of building in the digital world 👾 Meet Megan.

**Charlotte Bell** is a **Brick Specialist and Sales Assistant** in one of our stores. From a young age, Charlotte was captivated by the endless possibilities that LEGO® bricks offered. Now she gets to share that excitement with others every day. 

"Ever since I was young, I wanted to work for the LEGO Group. It’s always been my dream. When I was walking in the mall and saw that a LEGO store was coming soon, I jumped at the opportunity.

For Charlotte, the LEGO store is not just a workplace; it's a playground where creativity and imagination come to life. She thrives on collaborating with her diverse team, each of whom brings their own unique personality and perspective to the table. 


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"As people, we’re very different. But, as a team, we’re united in our love of LEGO bricks. So we all come together really well. It’s a lot of fun.”

The store's creative culture fuels Charlotte's passion for her work. She loves engaging with customers, helping them find the perfect set.

"I love to share my own creations or the sets I’ve built with others. Sometimes I can’t believe this is my actual job. Imagine that, being able to share your passion with others. Every. Single. Day. It’s a good feeling.”

One of Charlotte's most memorable projects was helping create the brick and pieces grab bags for the store. These enable our customers to add more bricks to their collection and enhance their build experience.


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"My part was helping create them, so I was there from the start of it all. I think the fact our Pick and Build bags being so well-liked is one of my proudest moments.”

Beyond the duties of her role, Charlotte finds joy in the simple act of building with LEGO bricks. "I like to build little things that come from the Pick and Build wall and make them into our grab bags," she shares. For her, building is not just a task; it's a way to relax, de-stress, and express her creativity.

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“My favourite LEGO set is the Brick Bank Creator set. I just love how its intricate details enable me to tell such rich stories. I guess it’s the same reason I love the modular series. It allows for endless customisation and building possibilities.

“Some of my favourite memories have been made at the LEGO store. I can remember visiting the Pick a Brick wall as a child and grabbing handfuls of pieces to create giant buildings at home. This one time, I built a movie theatre. It came out super-cool. I was so proud of it.”


Working at the LEGO store has exceeded Charlotte's expectations. The only change she’s really noticed is that she now helps with the Pick and Build wall more often than ever. 

“Being able to joke around with my peers and start conversations with customers about their builds is the perfect balance for me. My job is fun, relaxing, creative. What’s not to like about that?”

As she continues her journey with us, we’re sure Charlotte’s imagination and enjoyment of the play experience will continue to inspire both her colleagues and the countless customers she’ll get to meet.


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Meet Charlotte as she shares her ongoing journey through play.

Charlotte Bell is a Brick Specialist and Sales Assistant in one of our stores. From a young age, Charlotte was captivated by the endless possibilities that LEGO® bricks offered. Now she gets to share that excitement with others every day. 

“Working here is a dream come true” - Meet Charlotte ✨

**Fernanda's** journey began with a childhood love for LEGO® bricks. Today, she brings this passion to her work creating a whole new world of play experiences. 

“When I moved to Denmark with my family, I dreamt of working at the LEGO Group. While it seemed like a long shot given my background in computer science, when I applied, I got the job! Ever since, I've been immersed in this amazing world where creativity and technology intersect.

“My job is all about teaching computers to learn, much like kids learn through play. I create algorithms that help computers recognise patterns and make predictions based on data. This technology might sound complex, but you interact with it every day. It's how your phone recognises your face or how online stores recommend products you might like.” 

Fernanda uses this same technology in her work every day. Can she tell us more about what this involves?  


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“I've helped launch products where we used Machine Learning and Augmented Reality to bring LEGO creations to life. Right now, I'm working on some exciting new projects that will create even more imaginative and interactive play experiences.

“My role has evolved over time, and thanks to the support of my colleagues and leaders, I've been able to focus on projects that truly ignite my passion. One of the most rewarding aspects of my job is the freedom I have to propose new ideas and experiment with different approaches. It's incredibly exciting to see those ideas come to life in products that kids and families around the world enjoy.”

In this new and ever-evolving area of technology, Fernanda is very clear about how to make the most of it: 

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“The secret ingredient to our success lies in maintaining a playful mindset. We approach our work with curiosity, creativity, and a whole lot of fun. By actively playing with and testing our own products, we gain valuable insights that help us understand what resonates with kids.

“Of course, we also learn a great deal by observing how kids play. Their boundless imagination and creativity are a constant source of inspiration for us. By understanding their play patterns and preferences, we can create experiences that spark their curiosity and keep them engaged.” 

One of the things Fernanda enjoys most about her role is the opportunity to tackle new technical challenges: 

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“Every problem is an opportunity to learn and grow, both as an engineer and as a creator. Sometimes, these challenges lead to breakthroughs that wouldn't have been possible without a playful, open-minded approach.” 


“The most fulfilling moments come when I see the impact of our work firsthand. When a child's face lights up with joy as they interact with a LEGO creation that I helped bring to life, it reminds me why I love what I do.

“If you're passionate about technology and play, and you're not afraid to experiment and explore new ideas, this is such an exciting place to be right now. The possibilities are endless.” 

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Fernanda's journey began with a childhood love for LEGO® bricks. Today, she brings this passion to her work creating a whole new world of play experiences. 

What happens when you give Artificial Intelligence your imagination? 💭 Meet Fernanda.

What happens when you give AI your imagination?

Whether that involves creating better buying experiences for customers or developing more imaginative ways for colleagues to connect, she’s never afraid to start from the ground up.

“As an engineer, I really hoped that the LEGO Group would be open to experimenting. That’s what the products are all about, right? Exploring. Having fun. Being playful. Five years after joining, they’ve not let me down yet. It’s one of the things that I love about working here. I’ve been able to mould my roles to what they need to be so I can fulfil their objectives effectively. The freedom I’ve had to figure things out has been really liberating.”

**Nicole’s** passion for what she does is infectious. This is reflected in the investment she has made, be that in progressing her career or creating opportunities for colleagues to come together with imagination and creativity.

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“I started as a senior infrastructure engineer. This involved looking after our e-commerce site. Making sure that it could scale to handle traffic and that everyone internally knew how everything should come together. One of my stand-out achievements was making sure that LEGO.com could withstand the onslaught of Black Friday without going down.”

“From here, I became a people manager. This meant that I was not only in charge of the people who were building the site but also building the culture for them to be able to progress and express themselves.”


Her commitment beyond her immediate role is something she’s also keen to highlight. It’s something she finds fulfilling and is a great example of our collaborative culture.

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“I like to build the culture that I want to come to work in. This inspired me to start a couple of clubs. Some people joke it’s my way of getting the LEGO Group to pay for my hobbies - and that’s a definite upside. But it’s only one of them. They’re both mindfulness-focused. My crafting club includes people who knit and crochet. These are very meditative and allow you to process anything going on in your life. The other is a climbing club, so this involves a different kind of thinking that clears your mind and forces you to be present. I try to teach that to people who come to our workshops.”

“I guess both are great examples of play too. For me, it’s important to be present; to create things for people to explore and satisfy their curious minds. Having a blank canvas and a free mind to focus purely on solving one problem is good for us. It’s how we achieve better outcomes.”

In terms of her own career path, Nicole has an interesting philosophy. The fact that she’s been able to realise it here is proof that our people have endless paths to explore. 


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“I tend not to focus on the future as it exists now. Every role I've taken, and every area I've worked in, did not exist when I started at the company. When I went to university, the degree that I eventually did hadn’t existed when I started out in education.” 

“My advice to people would be don’t look at your future based on the present. Be present. Yes, absolutely. But focus on what you find energising in the here and now. When you do this, you’re more engaged and become more expert at something. Who knows what you could do with that something or where you could take it. Or, for that matter, where it could take you.” 


For someone so obviously enthused by our products, it’s perhaps surprising they didn’t feature much in Nicole’s childhood:

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“It’s only now that I’ve realised how much actually goes into the building experience of our sets. I’m really amazed by it. There are so many hidden features that are so cool. My engineering background tends to mean I really love the ones with moving parts. And I suppose that’s ultimately the key to everything we do. Appealing to a need or a love of doing something. Finding the thing that adds joy.” 

“The experience is everything. But we experience things in different ways and find pleasure in them for different reasons. The trick is creating ones that connect with curious minds and spark their imagination. This is our purpose. That’s why working here is so endlessly fascinating.”

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Whether that involves creating better buying experiences for customers or developing more imaginative ways for colleagues to connect, she’s never afraid to start from the ground up.

Building means fun to Principal Software Engineer, Nicole 🎉

We asked colleagues in our LEGO® Japan office to talk about their careers, their favourite work memories and the things that make them proud to work here.

“My role is to bring you fun and creative moments!” says **Eiko Konishi**, who is **Marketing Director** at **LEGO Japan**.

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“I’ve been in the LEGO Group for 10 years and I get inspired by my colleagues and find something new in my work every day. I have the most fun at work when I’m chatting with colleagues and discussing new ideas. I never get bored!

“My most interesting project was bringing LEGO Masters to Japan. The program launch was a proud moment, but collaborating and delivering it as a team was the most valuable thing. 

“I’ve worked in both the sales and marketing teams. I’ve never seen a company that cares so much about wellbeing and work/life balance. All the People Leaders I’ve worked with here have supported me and helped me challenge myself and widen my experience of the job.

“My purpose is to reach out to as many children as possible and give them a chance to experience learning through play. It’s a wonderful job. Play can create space in your heart and give you new perspectives and ideas in your daily life. It’s so important for everyone to remember the value of play, especially when you have a busy life.”


**Millie Asami Miyashita** describes her job as **Digital Marketing Manager** as “finding ways to make digital life even more fun and inspiring!"

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“Every single project I work on is exciting - from composing a social media post to being a lead on a branding campaign. Everything we do is connected to our mission to inspire and develop the builders of tomorrow. I love it when I see a social media post inspired by our campaign message. It makes me happy that someone had a memorable play experience. I love seeing the great big smiles of consumers when they’re playing with LEGO bricks! 

"I have worked here for three years and one of the great things is the support for development. Every employee gets to decide their own career vision. We have lots of opportunities to discuss and learn about the development process, including eLearning courses, on-site workshops and dialogue sessions with the leadership team.

“The most important thing I learned is that the things we value at work – curiosity, bravery and focus – are encouraged and applied to every single task. When I first started, I felt a little awkward about receiving feedback, but I changed how I thought about it and realized that getting advice from different points of view only helps projects get even better.

“My role is communicating directly with our audience, so the spirit of play is super important. I’m always looking for ways to find playful communication rather than just giving people information. The digital platform is always evolving, so I need to stay engaged and keep trying new things. It’s fun and it’s helped me become a person who isn’t afraid of change.”

**Yuka Matsuzawa** knows that working for the LEGO Group is the dream for a lot of people. “My daughter's friend wants to be a LEGO employee because she loves LEGO sets."

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“I’m the **Order Manager** and I’ve worked for the LEGO Group for five years.” she explains. “I really like the culture here; cooperation is essential. The last company I worked at was very conservative and it wasn't an environment where I could take on challenges. I looked at the LEGO Group and I really liked the way that people are given a chance and listened to if they speak up, so I applied here. In my last company the dress code was very strict, but in my team, we have fun dress codes for our team meetings like wearing animal prints or clothes that don’t fit you!

"What’s Yuka’s favourite work memory? “I really enjoyed my work as part of the project to improve the percentage of products in Amazon that were Retail Out of Stock (ROOS), which was affecting our customer pulse scores. My role was to investigate, analyse and come up with solutions. As a result, the number of products out of stock went down and customer satisfaction went up. 

“My job always gives me and my team new challenges. I believe in 'learning through play’. LEGO bricks aren’t just bricks, they are an unlimited play tool. When employees experience the fun of the product then we can let the rest of the world know how exciting it is. The Santa’s Helper initiative is wonderful. When I see big smiles from children and adults and get a big thank you from them, I really feel that's why I'm here.”

“The LEGO Group prioritizes children’s growth and that deeply resonates with me,” says **Hiroki Furukawa**. “I wanted to contribute to children’s futures.”

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“I’m a **Senior Key Account Manager** and role is to make sure that as many children as possible can find LEGO sets in stores! We work with retailers to create exciting sales spaces. We collaborate with partners to plan for the future to make sure that lots of retail companies can grow alongside the LEGO Group. We spread smiles across Japan, which has such a positive impact on my life! 

“I have realized the importance of collaboration beyond my direct responsibilities. I’ve been working on creating safe spaces for teamwork and growth. A playful workplace means prioritizing a creative approach and valuing failure. This creates an environment where employees can work joyfully and can infuse innovation and creativity into our daily work. 

“I have over 18 years of experience in the toy industry. Our team members come from diverse backgrounds — some have been with the LEGO Group for over 25 years, while others joined from entirely different industries. It’s amazing how these varied experiences come together in our current team, creating fascinating chemistry. 

“One of the most rewarding experiences for me was contributing to the growth of a team member. Witnessing their joy and tears when they were promoted was truly heartwarming. Working alongside them also helped me grow personally.”

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💭**Just imagine** building your dream career in Japan. Now make it real!

**Join the LEGO® team today**

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What’s the most important piece of advice that you’d give to someone about life at the LEGO Group? 🤔
We asked colleagues in the LEGO® Japan office to talk about their careers, their favorite work memories and the things that make them proud to work here.

Our LEGO® Japan colleagues open up about life at the LEGO Group

LEGO® Japan Team Members open up…

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Here or there? Why choose when you can have the Best of Both?

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Most attractive workplace for engineers in Denmark

We are delighted to hear the news that for the second year running we’ve been voted Denmark’s most attractive workplace for Engineers by the readers of Ingenioren magazine. It’s particularly rewarding for us as our purpose is to develop and inspire the builders of tomorrow. Our 2,000+ engineering colleagues around the world find so many ways to do this. Maybe, one day, you could too. Perhaps we can inspire you to build your career here with us.

Most attractive workplace for engineers in Denmark 

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Just Imagine with Travis 💭

A curious mind is a hungry mind. Just imagine indulging yours in a business that thrives on sharing knowledge and challenging one another to create the best outcomes. This is just part of the reason our Strategy Director, Travis Peoples, finds his wide-ranging role in Sustainability so fulfilling.	 

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Just Imagine with Lauren 

Just imagine what you did every day could end up changing the world forever. This is how Lauren von Stackelberg (she/her) sees her role as our Chief Diversity & Inclusion Officer. Change does not happen quickly or easily when the task is so big. But Lauren is under no illusions about this and she doesn’t do it alone. Collaborating, listening and learning with a curious, open mind are as much part of her journey as they are of everyone who works here.


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The secret to an awesome virtual interview LEGO® style

Creating an awesome experience for candidates throughout their whole journey should be central to any organisation’s hiring goals - and we’re no different. We want our candidates to feel the LEGO® culture, but this can be tricky when things are virtual.

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Inspiring Women in Engineering

Science and Technology play an important part in helping us reach LEGO® builders across the globe - from Manufacturing, Production and Supply Chain to eCommerce and Consumer & Shopper Engagement (and there are many more!). Children are our role models, but we also know the positive impact role models can have on kids as they grow up.

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Why join us

Working at the LEGO Group is more than just fun: it’s exciting, inspiring, and filled with creativity. It’ll spark your imagination every day, and might just inspire you to explore career directions you’d never considered before. There’s a lot to discover, so start here.

Life Behind the Bricks