LEGO® Design
We are the idea generators, the creators, the storytellers. The unique people who build, share, draw, talk and think about designing an awesome future made from LEGO® Bricks. We collaborate and create meaningful new LEGO build and play experiences, products, and services that delight and inspire children and adults globally. We strive to understand our audiences and to inspire confidence in being creative with LEGO bricks.
What we do
Product development
We bring new build and play experiences to life – from initial concept ideation to production.
Creative collaboration
We work together and across different departments to research, ideate, design, and refine products’ quality, usability, construction, story, play value, instructions, and materials.
Attention to detail
We research child safety, environmental impact, user experience, and consumer and market trends, so that the LEGO group always delivers high quality, safe, and fun play experiences for people of all ages, interests, backgrounds, and abilities.
Passion for play
We create great products because we love what we do and we believe children are our role models. We take play seriously and we love making the LEGO Group the best and most recognizable toy company in the world.
Who we're looking for
People in the LEGO Design team are as diverse as our audiences and play experiences. We’re a world-class, multidisciplinary team full of passionate, talented people from design and non-design backgrounds. These include industrial, graphic, fashion, textile, and UX design, engineering, architecture, communication, and more. So, whoever you are, if you’re a kid at heart, sociable, flexible, collaborative and open minded, you’ll fit right in.
Students & Interns
Graduates
Designers
AFOL
What it’s like to work here
The LEGO Design team is so diverse. It’s made up of people from all walks of life who all share a passion for designing meaningful and joyful play experiences. We make toys and get to use real bricks to make physical models. We’re hands-on and conceptual. We collaborate with extremely talented, different, and inspiring people. It’s a super creative and inspiring place to work in. Every day is different. Every week is an adventure. And every year we have the chance to shape the future.
Meet the team
Ellen Catherine Lucy Bowley, Designer
"I was a student before I joined the LEGO Group. I came as an intern for a year, before returning to university to finish my degree. I was hired shortly before I graduated and now work on LEGO Friends."
Raquel Ojeda Gregorio, Design Manager
"I was toy designer in a Spanish toy company for five years before joining the LEGO Group. I didn´t start here as a design manager. I was a Designer. But what attracted me were the amazing values that the LEGO Group has and the fact that we put the user at the centre of everything we do. I now work in the LEGO Friends team."
Samuel Tacchi, Designer
"I started my career as a motorcycle designer at Honda HRE-D in Italy. Then I got an opportunity to work at Triumph Motorcycle in the UK. And now I’ve been at the LEGO Group for 5 years and work in LEGO Technic team."
Radost Radoslavova, Senior Designer
As a Senior Concept Designer in Creative Play Lab, I develop new play experiences, products, and services. I was attracted to this role because of the challenges it offered to explore new areas and opportunity spaces for the LEGO Group. I was excited by the chance to start an idea from scratch as well as the possibility to innovate and make a positive change.
How you can develop
Career paths available
There are lots of ways you can grow and progress your career within the Design Department - and the wider LEGO Group
Whether you are an entry-level Designer or Senior Design Lead, our goal is to help you realize your full potential. We believe career growth is a collaborative effort and your leader will support you in identifying career opportunities, new challenges, and areas for personal growth. In the Design Department, career growth happens in a variety of ways – whether that’s in your current role, vertical or horizontal growth –and is personalized for each individual.
LEGO Design Academy
From your very first day, you’ll have access to the LEGO Design Academy, which offers uniquely crafted learning and development opportunities. Development in the LEGO Design Department takes the starting point in your personal strengths and offers learning experiences to develop width and/or depth to make you world class in your design discipline. And above else we champion children and enable you to build a thorough understanding of their minds, passions, and lives.
What's going on in LEGO Design?
Storytelling, Design, and Partnerships
A successful brand partnership can help us tell our brand stories, reach diverse new audiences, and strengthen the perception of LEGO Design in the minds of existing and future design talent.
Discovering the world of Product Design at the LEGO Group
To continue this year’s International Women’s Day discussion and topic of #BreakingtheBias we said Hej to some of the pioneering women in our product design team and discussed their careers here at the LEGO Group. Watch the replay.
Imagination and fun in Design
Imagine watching millions of children play with the sets you’ve created - the joy on their faces and the hopes and dreams in their minds. For our Design team, this is a standard day at work.