Terms of Use for LEGO® Apps and Games

Last Modified: April 23, 2024


This App or Game is provided to you by LEGO System A/S, Aastvej 1, DK-7190 Billund, CVR no. 47458714. For simplicity in these Terms of Use we will refer to ‘App’ throughout, and this term applies to all mobile applications and digital games (whether mobile or web based or in another format).

LEGO System A/S and our affiliates are collectively referred to in these Terms as “we,” “us” or “our”.

By using the App or by clicking a box that states that you accept or agree to these Terms, you signify your agreement to these Terms of Use. IF YOU DO NOT AGREE WITH ALL OF THESE TERMS AND CONDITIONS, PLEASE DO NOT USE THE APP.

The App is intended for users of all ages, however any users who are minors in the jurisdiction in which they reside (generally under the age of 18) must have the permission of their parent or guardian to use our App. If you are a minor, you must have your parent or guardian read and agree to these Terms of Use before you begin using the App.

Processing of personal information

For more information about how we process your personal data, you can access our Privacy Policy.

Your use of App content

All information, materials, source code, video, text, photographs, audio, graphics, functions and other content (“Content”) contained in the App are protected by copyright law and are either the property of, or used with permission by, LEGO System A/S. All trademarks, service marks, trade names, and trade dresses are proprietary to us and/or our licensors or licensees.

You agree that you will not copy, distribute or reverse engineer the Content, or use the Content in any way except as integrated in or necessary for use of the Content or the App.


Some services of the App will permit or require you to create a LEGO Account to participate or to secure additional benefits. For more information about our LEGO Account and LEGO® Insiders loyalty program please visit the LEGO® Insiders home page.

We may suspend or terminate your ability to use any of our Apps or a portion thereof in case of failure to comply with the Terms and Conditions for a LEGO Account, our LEGO Group Code of Conduct, or any special terms related to a particular service.

User generated content

The App may allow you to chat, contribute to, or participate in blogs, message boards, online forums, and other functionality, and may provide you with the opportunity to create, submit, post, display, publish, or broadcast content and materials to us or on the App such as text, video, audio, photographs, graphics, comments, suggestions, or personal information or other material (collectively, “Contributions”). Contributions may be viewable by other users of the App and through third-party websites. As such, any Contributions you transmit are treated as non-confidential and non-proprietary.

Contribution license

You retain your individual copyright after submitting, posting or displaying Contributions on or through our App. However, you individually grant to us a limited license, so that we can make the Contributions accessible and usable on our App and on LEGO Group earned and owned platforms without any limitation for an indefinite period. The license you individually grant to us and companies within the LEGO Group is a non-exclusive, transferable, sublicensable, royalty-free, worldwide license to use and modify the content submitted, posted or displayed on or through our Services, including for use on any platform or media. We are free to use any ideas, concepts, know-how, or techniques contained in any communication you send to the App for any purpose whatsoever, including developing, manufacturing, and marketing products using such information, preparing derivative works of the Contributions, or incorporating the Contributions into other works. You waive all moral rights in your Contributions, and you warrant that moral rights have not otherwise been asserted in your Contributions.

We do not assert any ownership over your Contributions. You retain full ownership of all of your Contributions and any intellectual property rights or other proprietary rights associated with your Contributions. We are not liable for any statements or representations in your Contributions provided by you in any area in the App. You are solely responsible for your Contributions to the App and you expressly agree to exonerate us from any and all responsibility and to refrain from any legal action against us regarding your Contributions. We have no obligation to monitor your Contributions.

App distributors/stores

You acknowledge that these Terms of Use are concluded between you and us only, and not with App Distributors / stores e.g. Apple, Inc., Amazon, Google, Samsung, Microsoft, Sony, etc. (“App Distributors”). We, and not the App Distributers, are solely responsible for the App and the services and Content available on the App.

You agree that App Distributors have no obligation to provide maintenance and support services with respect to the App. To the maximum extent permitted by applicable law, App Distributors will have no warranty obligation whatsoever with respect to the App.

You agree that we, and not the App Distributors, are responsible for addressing any claims by you or any third party relating to the App or your possession and/or use of the App, including, but not limited to: (i) product liability claims; (ii) any claim that the App fails to conform to any applicable legal or regulatory requirement; and (iii) claims arising under consumer protection or similar legislation.

You agree that we, and not the App Distributors, are responsible for the investigation, defense, settlement and discharge of any third-party intellectual property infringement claim related to the App or your possession and use of the App.

You represent and warrant that (i) you are not located in a country that is subject to a U.S. Government embargo, or that has been designated by the U.S. Government as a “terrorist supporting” country; and (ii) you are not listed on any U.S. Government list of prohibited or restricted parties.

You agree to comply with all applicable third-party terms of agreement when using the App (for example, you must not be in violation of your wireless data service terms of agreement when using the App).

You agree that the App Distributors and their subsidiaries are third-party beneficiaries to these Terms of Use. Upon your acceptance of the Terms of Use, the App Distributors will have the right (and will be deemed to have accepted the right) to enforce the Terms of Use against you as a third-party beneficiary thereof.

You agree that your use of the App is subject to the Usage Rules set forth in the App Distributors then-current Terms of Service for downloading apps through the App Distributor.

Intellectual Property Rights Infringement

For United States users: If you believe that any content on this Site infringes your intellectual property rights, you as the rights holder or an agent thereof may either flag the content using reporting features within the site’s user interface or submit an intellectual property right complaint (“Complaint”) pursuant to the intellectual property right Complaint Form.

We appreciate your cooperation in providing an English translation of your report to our intellectual property right agent. Please include the information below in writing.

  • A signature (physical or electronic) from the owner or from a person authorized to act on behalf of the owner of the allegedly infringed content or material.
  • Direct link/ Uniform Resource Locator (URL) to the protected work on the Site claimed to be infringing. Multiple protected work complaints are covered by a single notification by submitting a representative list of URLs from the Site.
  • Sufficient identification of the copyrighted work or other intellectual property that has allegedly been infringed.
  • Contact information such as an address, telephone number, and, if available, an electronic mail to permit the service provider to contact you.
  • A statement (i) that you have good faith belief that the content is not authorized by the rights holder, its agent, or the law, and (ii) that the information provided in the notification is accurate, and
    under penalty of perjury, that you are the owner of the copyright interest involved or that you are authorized to act on behalf of that owner.

Contact can also be made via postal mail or email: LEGO System A/S, Copyright Notices, Aastvej 1, 7190 Billund, Denmark. Email: copyrightnotices@LEGO.com.

If you fail to comply with all of the requirements of this Section, you acknowledge that your intellectual property right Complaint form may not be valid and may therefore not be handled (whether fully or partially) by LEGO System A/S.

If we receive an intellectual property right Complaint form that complies with all the requirements, we reserve the right to refuse, to make private or to remove the Content. We reserve our rights to action against you if you misrepresent that a fair use of the Content constitutes infringement.

If your content has been removed as a result of an intellectual property right Complaint as per the above and you believe it is not infringing, or believe you have authorization from the rights holder, the rights holder’s agent, or pursuant to the law, to transmit and use the content, you may send a counter-notice to us at copyrightnotices@LEGO.com containing the information below:

  • Your physical or electronic signature.
  • Identification of the content that has been removed or to which access has been disabled and the location at which the content appeared before it was removed or disabled.
  • A statement that you have a good faith belief that the content was removed or disabled as a result of mistake or a misidentification of the content.
  • Your name, address, telephone number, and e-mail address and a statement that you will accept service of process from the person who provided notification of the alleged infringement.

If you fail to comply with all of the requirements of this Section, you acknowledge that your intellectual property right Counter-Notice form may not be valid and may therefore not be handled (whether fully or partially) by LEGO System A/S.

Please note that LEGO System A/S may send a copy of the counter-notice to the original complaining party which you hereby accept. The rights holder then has 14 business days to respond and unless the rights holder files an action seeking a court order against the content provider, member or user, the removed content may be accessible to the broader audience on the Site, in 10 to 14 business days or more after receipt of the counter-notice, at our sole discretion.

Code of Conduct and Appropriate Use

The LEGO Group Code of Conduct applies to all visitors to any LEGO Group platforms, websites, or apps, including this App. Violations of the Code of Conduct on one platform, website, or app may result in consequences on other platforms, sites, or apps.

The goal of the Code of Conduct is to establish a culture of courteous, respectful, and inclusive communication among all participants on all online platforms, websites and apps used by the LEGO Group. Our Code of Conduct prohibits harassment, bullying, and posts involving illegal content such as, for example, pro-terror material or crimes involving the health or safety of any person, among other types of prohibited content. Click here to access the Code of Conduct and learn more about what kind of behaviour is permitted on this App and what is prohibited.

How the LEGO Group Enforces its Code of Conduct

The LEGO Group enforces its Code of Conduct in various ways.

The LEGO Group moderates its sites and apps. This process involves classification, filtering, and moderation of user generated content (‘UGC’) submitted to our sites or apps from users, which may include online chat logs, usernames, profiles, images, video, audio, or other UGC. When a user submits content to our sites or apps, it is processed through software that submits the content for moderation.

For adult-targeted sites, data submitted for moderation is processed in part using AI-based automated decision making to review both text and image submissions, and this processing might involve data which could contain personal information, as well as information based on a user’s submission history. You can consult our Privacy Policy for more details about how the LEGO Group processes personal data. The LEGO Group uses two sets of machine learning models to moderate content: 1. Language detection trained by our moderation data processor using public data; 2. Images classified by our moderation data processor’s image analyzer tool. However, such automation is only one stage in the moderation process, and escalation triggers a second opinion which involves human intervention.

For child-targeted sites or apps, the LEGO Group uses internal quality filters only and moderates using 100% human moderation.

User reports
If you think you have seen activity that violates the letter or the spirit of our Terms or Code of Conduct, please alert our moderators:

  • Click here to report a post: Customer Service
  • Use the “Report” button on a specific post

For Australian users: You can make a complaint about content on our App directly to the Australian eSafety Commissioner. Complaints to the Australian eSafety Commissioner must be in writing and must include the following:

  • your name and contact details;
  • internet address of the content and any other details required to access it;
  • description of the internet content; and
  • the reason(s) you feel the content is objectionable. A report form can be filled in and submitted via the eSafety Commissioner website.

When content or a user is flagged as potentially being in breach of our Terms of Use or Code of Conduct, our moderation team will review the content or activity in question to evaluate whether a breach has occurred.

We may impose the following sanctions for breaches of our Terms or Code of Conduct:

  • Content removal: Posts containing illegal content or content which the LEGO Group considers to be misleading or fraudulent will be removed as soon as they are found. Content which we have been informed infringes another’s intellectual property rights or other proprietary rights will also be removed. Other content may be removed for breach of our Code of Conduct after review on a case-by-case basis.
  • Content editing (for example, to delete an image or specific text): If only a portion of a submission is illegal or inappropriate or in breach of our Code of Conduct, we may edit that content to remove the offending material.
  • Temporary suspension of access privileges: User accounts may be suspended for repeated violations of our Code of Conduct, for example, for repeated incidents of harassing or bullying behaviour. We may also suspend the accounts of users who leak confidential information or who post misleading or fraudulent information, as well as users who make repeated unfounded complaints about other users or who abuse our reporting system.
  • Permanent blocking of access privileges: User accounts used to post certain illegal content (such as child sex abuse material) will be terminated and reported to the relevant authorities. We also reserve the right to terminate the accounts of users who repeatedly or seriously violate our Code of Conduct, or who persistently make repeated unfounded complaints about other users, abuse our reporting system, or attempt to circumvent sanctions for prior bad behaviour.

Prior to imposing any of the above sanctions, we will take the following factors into account, including (but not limited to):

  • The numbers of instances of manifestly illegal or inappropriate content or manifestly unfounded notices or complaints submitted within a given time frame;
  • The relative proportion of such content in relation to the total
    amount of content posted or notices submitted within a given time frame;
  • The nature and seriousness of the inappropriate or illegal content including its potential or actual consequences on other users;
  • Where it is possible to identify, the intent of the individual or the

If we impose any of the above sanctions, we will inform you of the sanction and the reason(s) why, including specific references to these Terms of Use or our Code of Conduct.

Right of Appeal
If you think that we made a mistake relating to any content takedown, removal, or account suspension or termination that affects you, you have up to 6 months to challenge our decision.

For EU users: If the results of the appeal are unsatisfactory to you, you also have the right to apply to an out of court dispute settlement body to resolve disputes relating to our decision. In Denmark the Digital Services Coordinator is the Konkurrence- og Forbrugerstyrelsen, which can hear complaints about our compliance with the requirements of the EU Digital Services Act, as well as certify an out of court dispute settlement body. You will find the Danish out of court dispute settlement body’s contact information at https://www.kfst.dk

For Australian users: If we are unable to resolve your complaint within a reasonable time, we will refer your complaint to the Australian eSafety Commissioner.


By using the App, you represent and warrant that: (1) all registration information you submit (if any) will be true, accurate, current, and complete; (2) you will maintain the accuracy of such information and promptly update such registration information as necessary; (3) you have the legal capacity and you agree to comply with these Terms of Use; (4) you are not a minor in the jurisdiction in which you reside, or if a minor, you have received your parent’s or guardian’s permission to use the App; (5) you will not access the App through automated or non-human means, whether through a bot, script or otherwise; (6) you will not use the App for any illegal or unauthorized purpose; and (7) your use of the App will not violate any applicable law or regulation.

Warranties and Limitation of Liability

LEGO System A/S uses reasonable efforts to include accurate and up-to-date information on the App. However, LEGO System A/S makes no warranties or representations as to the accuracy of the information. LEGO System A/S assumes no liability or responsibility for any errors or omissions in the contents of this App.

Furthermore, your use of and browsing in this App is at your risk. Neither LEGO System A/S nor any other party involved in creating, producing or delivering the App is liable for any direct, indirect, incidental, consequential or punitive damages arising out of your access to, or use of, the App. Without limiting the foregoing, everything on the App is provided to you “AS IS” WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESSED OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT. Please note that some the jurisdictions may not allow the exclusion of implied warranties, so some of above exclusions may not apply to you. Check your local laws for any restrictions or limitations regarding the exclusion of implied warranties. LEGO System A/S also assumes no responsibility and shall not be liable for any damages to, or viruses that may infect, your smartphone or other property on account of your access to, use of, or browsing in the App or your downloading of any materials, data, text, images, video, or audio from the App.


You are responsible for maintaining the confidentiality of your username(s), password(s), and your account(s), as well as all activities that occur under your account(s).

To the extent possible under applicable law, you hereby agree to indemnify, defend, and hold us, our licensors, licensees, distributors, agents, representatives and other authorized users, and each of the foregoing entities’ respective resellers, distributors, service providers and suppliers, and all of the foregoing entities’ respective officers, directors, owners, employees, agents, representatives and assigns (collectively, the “Indemnified Parties”) harmless from and against any and all losses, damages, liabilities and costs (including settlement costs and any legal or other fees and expenses for investigating or defending any actions or threatened actions) incurred by the Indemnified Parties in connection with any claim arising out of any breach by you of these Terms of Use or claims arising from your use of the App and/or your account(s).

You shall use your best efforts to cooperate with us in the defense of any claim. We reserve the right, at our own expense, to employ separate counsel and assume the exclusive defense and control of any matter otherwise subject to indemnification by you.

App management

We may terminate your further access to the App or change the App or delete Content or features in any way, at any time and for any reason or no reason.

We reserve the right, but not the obligation, to: (1) monitor the App for violations of these Terms of Use or the LEGO Group Code of Conduct; (2) take appropriate legal action against anyone who, in our sole discretion, violates the law, these Terms of Use, or our Code of Conduct, including without limitation, reporting such user to law enforcement authorities; (3) in our sole discretion and without limitation, refuse, restrict access to, limit the availability of, or disable (to the extent technologically feasible) any of your Contributions or any portion of them; (4) in our sole discretion and without limitation, notice, or liability, to remove from the App or otherwise disable all files and content that are excessive in size or are in any way burdensome to our systems; and (5) otherwise manage the App in a manner designed to protect our rights and property and to facilitate the proper functioning of the App.


For EU users: We have appointed a contact person who is responsible for overseeing questions in relation to these Terms of Use or our Code of Conduct. If you have any questions about these Terms or our Code of Conduct, please contact us. You can also send a letter to our contact person at:

   LEGO System A/S
   Aastvej 1,
   7190 Billund,
   Att: DSA Contact Person

Please include your name and country to which your inquiry relates.

For EU users: The contact person responsible for communicating with the Danish Digital Services Coordinator, the European Board for Digital Services, and the EU Commission
is: Larisa Pircalabelu at DSAInquiries@LEGO.com.


The LEGO Group may at any time revise these Terms and Conditions by updating this post. You are bound by any such revisions and should therefore periodically visit this page to review the current Terms and Conditions to which you are bound.

Jurisdictional and venue issues

These Terms of Use are governed by and construed in accordance with the laws of Denmark, without giving effect to any principles of conflicts of law. You agree that any action at law or in equity arising out of or relating to these terms of use or the App must be filed, and that venue properly lies, only in Denmark, and you hereby consent and submit to the personal jurisdiction of such courts for the purposes of litigating any such action.

Please note that mandatory laws may entitle you to file an action at law in other jurisdictions. We make no representation that Content on the App is appropriate or available for use in any particular location. Those who choose to access the App do so on their own initiative and are responsible for compliance with all applicable laws including any applicable local laws.

Play Well!

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