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The LEGO Group and Scuderia Ferrari HP have come together for a challenge of determination like no other. In a thrilling cinematic video revealed today, Formula 1 stars Lewis Hamilton and Charles Leclerc take on an epic and playful mission to assemble the LEGO® Technic™ Ferrari SF-24 F1 Car in their very own LEGO wind tunnel – all under the watchful (and slightly cheeky) eyes of their team principal, Fred Vasseur.
The LEGO Group and Formula 1 took over the Miami Grand Prix Drivers’ Parade unveiling 10, fully drivable, LEGO big build F1 cars, representing every team on the grid. And if that wasn’t enough, all 20 F1 drivers completed a lap in their respective teams' big builds as part of the event’s Drivers’ Parade.
The LEGO Group has once again been ranked as the most reputable company in the world in the annual Global RepTrak®100 survey released by the RepTrak Company™.
The LEGO Group and The Pokémon Company International announced a new multi-year partnership that will bring LEGO® Pokémon™ to fans for the first time from 2026.
The LEGO Group and Formula 1® unveil their brand-new range of LEGO® sets at the FORMULA 1 LAS VEGAS GRAND PRIX 2024 race. All sets are launching in early 2025, just in time to celebrate the 75th anniversary of Formula 1®.
The LEGO Group today joined UNICEF to launch a new toolbox which will support game designers to embrace children’s well-being in their work whilst also responding to parents and caregivers’ concerns about their children's digital gaming. The Responsible Innovation in Technology for Children (RITEC) Design Toolbox is a powerful new resource dedicated to fostering the well-being of children engaging in digital play and ensuring safe and enriching digital experiences for them.
The LEGO Group has today launched its global holiday campaign, introducing a new icon for creative LEGO® play this festive season: Cataclaws. Born from the imagination of kids, this furry brick-built character was created to remind everyone that there’s nothing more important than playing together this Holiday.
Following global research that found 9 in 10 adults think having time to unwind is crucial to staying happy, the LEGO Group has joined forces with COLORSxSTUDIO and Jacob Collier to encourage adults across the world to pause, relax and find their happy place.
The LEGO Group and visionary artist and designer Pharrell Williams came together in Los Angeles at an immersive experience that brings to life their recently released, co-designed LEGO® set Over the Moon.
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