LEGO® News
BrandThe LEGO Group Teams up with the Stars of Women’s Football to Inspire Children to Play Unstoppable
The LEGO Group has launched Play Unstoppable, a new campaign focused on celebrating the endless potential of girls when they are given opportunities to play without limits. To help champion what girls can achieve when they have the space and freedom to play openly and fiercely, some of the biggest change makers in Women’s Football have joined the team in support of this movement: former USA Women’s team Captain Megan Rapinoe, the multi-talented Yūki Nagasato, world-class striker Sam Kerr and global superstar Asisat Oshoala.
BrandUnlock Your True Potential: New Era For LEGO® NINJAGO® With Merged Realms And Source Dragons
The LEGO Group is revealing the new, merged realms of LEGO NINJAGO with brand new characters, products, and a TV show in higher quality than ever before, thanks to Epic Games' Unreal Engine animation. Products and TV show is launching June 1st.
BrandThe LEGO Group recognised as the most reputable company in the world
The LEGO Group has been ranked as the most highly regarded company in the world in the annual Global RepTrak®100 survey released by the RepTrak Company™.
BrandTwo in three kids want toys to better reflect real-world feelings: LEGO® Friends release new characters with complex emotions
A decade on from the launch of LEGO® Friends, the LEGO Group has re-imagined the Friends Universe: an all-new line up of characters and accompanying TV-series hosted on their YouTube channel. It comes at a time when the ups and downs of friendship are not widely shown on TV or in the online content kids consume, meaning many young children are left to navigate these complex feelings, without understanding that it’s completely normal and that others are feeling the same..jpg?width=30&quality=50&crop=16:9)
ResponsibilityThe LEGO Foundation Announces Recipients of 900 Million Danish Kroner (US$117 Million) Global Challenge
The LEGO Foundation has announced five recipients of its global Build a World of Play Challenge to fund bold, innovative and impactful solutions focused on early childhood. The LEGO Foundation is awarding a total of DKK 900 million (approximately US$ 117 Million) to support organisations that make substantial contributions to the lives of children from birth to six years old and spark a global movement to prioritise early childhood development.
BrandThe LEGO Group hand over the reins of its Holiday campaign to children (and Katy Perry adds a few extra Fireworks!)
The LEGO Group has launched its biggest and most playful Holiday campaign to date. This year, the 90-year-old brand turned to some of the most creative minds on the planet, children, to help supercharge its festive celebrations with fun.
BrandFriendship re-imagined: The LEGO Group reveals a new generation of LEGO® Friends
A decade on from the launch of LEGO® Friends, the LEGO Group has re-imagined the Friends Universe, with the introduction of new diverse characters, to enable more children to feel represented during play. This next generation is designed to celebrate diverse friendships in the modern world.
ResponsibilityThe LEGO Foundation donates an additional US$ 13.6 million to support Ukrainian children
The LEGO Foundation is donating 100M DKK (approximately 13.6M USD) to support the rehabilitation and rebuilding of the education system within Ukraine and the educational needs of the children and families who have fled to neighbouring countries.
BrandBuilding the LEGO® Legacy – celebrating 90 years of creativity and playing well
Today the LEGO Group is celebrating nine decades of fan creativity and helping children reach their full potential though LEGO® play. To mark the occasion, the brand is hosting its first ever World Play Day – a full day of play-packed global events, collaborations and surprises dedicated to helping families and communities play more.
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