The LEGO Foundation invests USD 20million to catalyse innovation supporting neurodivergent children

The LEGO Foundation launches a new accelerator programme - Play for All - designed to celebrate the strengths of neurodivergent children and help ensure all children have the right to play, learn and thrive.

Denmark, Billund, 07 April 2022 – To mark Autism Acceptance Month, the LEGO Foundation announces the launch of a new Accelerator grant: an equity free funding and fixed term mentorship programme for social enterprises, ventures and organisations who wish to support autistic children and children with ADHD with play-based learning.

“When neurodivergent children are understood, valued, and empowered, everyone benefits from their important, and often, extraordinary contributions,” remarks Dr. Maureen Dunne, Senior Advisor and Special Educational Needs and Disability Expert for the Play for All Accelerator. “Neurodivergent inventors, scientists, and artists have reshaped entire industries. I am thrilled that the LEGO Foundation has committed to investing in reimagining the world of play and learning so that innovators, specialists, and those with lived experience, together, can build a future that supports the full participation of neurodivergent children in society.”

It is widely acknowledged that neurodiversity resources and support services have been underfunded worldwide and education solutions and innovation are lacking. To date, investment has largely focused on furthering the understanding of causes and diagnosis, and education-technology is mostly adapted to, not developed for, neurodivergent children. This has created a funding gap between scientific research and innovation, meaning that investment does not address some of the most critical and basic needs of neurodivergent children. Further investment is needed to encourage innovators to build products, services and platforms that elevate each neurodivergent child and the families and schools that support them. As such, the Play for All Accelerator hopes to uncover, inspire and scale innovations that can help close this gap, tackle a lack of playful learning experiences in schools, homes and communities and provide all children an equal opportunity to exercise the skills needed to thrive in the 21st century.

Kids playing with LEGO sets together

The World Health Organization (WHO) estimates that one billion people or 15% of the global population has some form of disability with 1 in 160 children being diagnosed with autism. Global estimates also suggest 5% of the world’s population have AD(H)D (diagnosed and undiagnosed).

“We believe that more neurodivergent children should experience the power of believing ‘I can,’ says Anne-Birgitte Albrectsen, CEO of the LEGO Foundation. “By opening the Play for All Accelerator to organisations located anywhere in the world, those who benefit can become catalysts for future innovations. By working with partners, we aim to raise awareness, understanding and acceptance of neurodiversity and challenge the stigma of diagnoses around the world. Ultimately, play helps children find and hone their strengths giving them the best chance possible to make friends, study in school and set themselves up to thrive in life”.

The power of learning through play for this group of children is evident in the success of the work of LEGO Foundation partner, Play Included™. Launched last year, the Brick-by-Brick™ programme is designed to empower children to embrace how their brain is wired to communicate rather than pressuring them to present or communicate in a neurotypical way. Studies based on pilot research outcomes have shown how much autistic children and children with AD(H)D can benefit from fun, child-led activities that have learning through play at their heart. It is this success that is the inspiration behind the Play for All Accelerator.

How it works
The Play for All Accelerator, for which the first cohort of organisations is ready to launch in April 2022, will provide up to USD$20million of funding to 25 social ventures, organisations and/or social enterprises from around the world. The inaugural programme runs until February 2023 and will see participants progress through a three-phased selection process, with funding, mentorship and learning through play expertise provided at each stage. To progress to stage 2, organisations will be required to pitch to a panel, including the LEGO Foundation, venture capital experts and paid neurodivergent advisors and children. 12 successful candidates will progress to the final application stage where ideas will be tested, and plans finalised. Depending on results, a maximum of five organisations will become long term partners of the LEGO Foundation; receiving funds to scale their ideas and innovation and generate evidence to benefit more neurodivergent children around the world. The LEGO Foundation encourages social enterprises, ventures and organisations with an existing focus, or aim to expand into more inclusive products/services for neurodivergent children, to register interest to join the next cohort via their website.

Dr. Gina Gómez de la Cuesta Clinical Psychologist, Founder & Director at Play Included said: “The impact of this kind of funding and expertise on organisations like ours and the children we serve, cannot be underestimated. It is common for autistic children and children with ADHD to experience low self-esteem and confidence issues, often driven by the misconceptions of neurodiversity in society. By applying learning through play specifically designed for the practical needs of our community, neurodivergent children are encouraged to strengthen collaboration, communication and problem-solving skills. It also provides an opportunity for schools to encourage self confidence in difference and build towards a foundational change, needed for a more inclusive world that celebrates and enables our uniqueness.”

More details on the Play for All Accelerator and how to register for future cohorts, can be found at

Kids and LEGO Sets

Notes to Editors

A media backgrounder providing information about the Brick-by-Brick™ programme, including quotes from children who are involved in programme, is available on request.

For media enquiries, please contact:

Neurodiversity is a strength-based perspective that empowers children with various diagnoses, such as autism spectrum disorders (ASD), Attention Deficit (Hyperactivity) Disorder (“ADD” / “ADHD”) and Dyslexia, to embrace their differences as occurring within normal variation of the human population.

This release uses autistic-identity-first language to discuss autism, for example “autistic child” instead of person-first language such as “child with autism" as research has shown that a majority of autistic individuals prefer this terminology (Kenny, Hattersley, Molins, Buckley, Povey, and Pellicano, 2015). Nevertheless, we recognise there is variation in preferred terminology both within the group of people with a diagnosis and within parent/caregiver and practitioner groups. Some parents may prefer the term “child on the autism spectrum” and professionals often use “person with autism” or clinical terms such as “autism spectrum disorder” (ASD). The release uses the term ADHD, we do not assume this is a universally preferred term. We recognise that work looking at preferred language for ADHD is ongoing and some have called for the use of ADH, AD(H)D, ADHer, ADHDer, ADHD person or the term VAST (Variable Attention Stimulus Trait).

The LEGO Foundation
The LEGO Foundation shares the mission of the LEGO Group: to inspire and develop the builders of tomorrow. The Foundation, which owns 25% of the LEGO Group, is dedicated to building a future in which learning through play empowers children to become creative, engaged, lifelong learners. It is through the ownership model, that a portion of profits go to funding research projects, activities and partnerships. In 2021 for example, the LEGO Foundation provided grants of DKK 2.8 billion (USD 443.9 million) to initiatives which help children reach their full potential through play. The LEGO Foundation works in collaboration with thought leaders, influencers, educators and parents aiming to re-define play, re-imagine learning and equip, inspire and activate champions for play.

Partners and Advisors to the LEGO Foundation

Dr Maureen Dunne
Neurodiversity Consultant, trainer, and workshop facilitator for neurodiversity, innovation, and entrepreneurship topics. Co-Founder, Autism Angels Group, a mission driven organisation that aims to bring together capital and talent to drive economic opportunities and technology-driven solutions to create a positive social impact for the autism community. President and CEO, Autism Community Ventures, a public benefit corporation with a network of global partners and a mission to promote social, financial, and economic inclusion for neurodivergent people. Dr. Dunne completed her doctorate at the University of Oxford as a Rhodes Scholar.

Play Included
Founded in 2018, Play Included is the leading resource in the Brick-by-Brick™ programme, a learning through play concept for young people who need support to develop social communication, such as young people on the autism spectrum.

We act as a Learning Centre, ensuring young people achieve the best outcomes through professional training, resources, partnerships and research. Our mission is to make sure every child has access to positive social experiences and has the chance to make friends through play.

Nasen is the National Association for Special Educational Needs in the UK – a charitable organisation that exists to support and champion those working with, and for, children and young people with SEND and learning differences