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ProductsThe LEGO Group unveils the LEGO® Icons Shopping Street – a captivating new addition to the Modular Buildings Collection
The LEGO Group invites builders on a journey to a historic shopping district with its reveal of the brand-new LEGO® Icons Shopping Street set.
LEGO StoriesFast Work: Designing the LEGO Group’s new F1 ACADEMY™ racing car (and a LEGO® set to match!)
In January 2025, a team of LEGO® designers faced an unusual challenge: to create a livery for a new racing car, and design a LEGO set to match - at the same time!
ProductsBuild World Football’s Ultimate Prize: The LEGO Group and FIFA World Cup 2026™ Kick off New Collaboration
In a collaboration that’s a perfect match for LEGO® play and football enthusiasts alike, the LEGO Group is teaming up with the FIFA World Cup 2026™ to bring creativity and fun into the world of football like never before, for fans of all ages around the world.
ProductsThe LEGO Group, Netflix and the Duffer Brothers Celebrate One Last Adventure with Stranger Things: The Creel House Set
The LEGO Group, in collaboration with Netflix, opens the rift on the LEGO® Icons Stranger Things: The Creel House set - a 2,593-piece tribute to the eerie epicenter of supernatural chaos happening in Hawkins, Indiana.
LEGO VoicesLEGO® Racing: Inspiring young fans, especially girls, to see themselves in every aspect of motorsport
Julia Goldin, Chief Product & Marketing Officer at the LEGO Group, reflects on how LEGO® Racing and F1 ACADEMY™ have come together to inspire young fans, especially girls, both on and off the racetrack.
UpdatesOver half of LEGO Group packing lines switch from plastic bags to paper-based alternatives
The LEGO Group is celebrating a significant milestone in its journey to make all its packaging from more sustainable sources. Over half (56%) of packing lines that package LEGO bricks have now transitioned away from using single-use plastic bags, replacing them with sustainably sourced, technically recyclable paper-based alternatives.
Formula1Welcome to Brick-ulous Las Vegas: The LEGO Group and Formula 1® bring LEGO® built moments for fans to the FORMULA 1 LAS VEGAS GRAND PRIX 2025
This weekend, during the FORMULA 1 LAS VEGAS GRAND PRIX 2025, the LEGO Group and Formula 1 surprised fans, families & F1 drivers alike with a range of playful LEGO® moments throughout the Grand Prix weekend - including a first-of-its-kind driveable, pink, open-top LEGO brick-built interpretation of a 1950s Cadillac Fleetwood Sixty Special car.
UpdatesLEGO Group CEO named Leader of the Year 2025 in Denmark
At an award ceremony in Copenhagen, Denmark, LEGO Group CEO Niels B Christiansen was named Leader of the Year 2025 – the most prestigious leadership award of the country.
Formula1LEGO® Racing Hits the F1 ACADEMY™ Grid in 2026, With Esmee Kosterman Behind the Wheel, in First-Of-Its-Kind Partnership
Today, in the pitlane of the FORMULA 1 LAS VEGAS GRAND PRIX 2025, the LEGO Group and F1 ACADEMY have announced an exciting multi-year partnership to inspire young fans, especially girls, through creative play and representation.
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