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The LEGO Group History

First LEGO automatic binding brick 1949 red1949

The company produces around 200 different plastic and wooden toys, including Automatic Binding Bricks, a forerunner of the LEGO bricks we know today. They are sold in Denmark exclusively.

The first packaging with four colours is introduced.

Selected Product News 1949

The LEGO Automatic Binding Brick with four and eight studs

A plastic fish

A plastic sailor


LEGO has 50 employees.

Selected Product News 1948

A game of Tiddlywinks


The Windsor SH Plastic Moulding Machine arrives at Esbjerg Port.

As a test, six series of wooden toy animals are exported to India.

Ole Kirk ChristiansenSelected Product News 1947

Plastic ball for infants

The educational traffic board game "Monypoli"


The LEGO Group is the first in Denmark to buy a plastic injection-moulding machine for toy production. The machine costs DKK 30,000. By comparison, the revenue of the firm this year is DKK 450,000.

Selected Product News 1946

Wooden bricks with decorations (letters and figures)


The firm has approx. 40 employees.


The LEGO factory burns to the ground, but the production of wooden toys is quickly resumed


Denmark is occupied by the Germans. Godtfred Kirk Christiansen does not travel to Germany to study as planned. Instead, he becomes manager at LEGO.