Hello Kitty and Friends Coming Soon!

LEGO® Sanrio: A World of Smiles Is Coming

Sometimes the best moments are the ones you build together. Remember to tell your bestie! <3

Riddle me this:

This month is her birthday! Soon she’ll be ready to play. Any guesses who she is, by the way?

The adventure starts in 2027 

Can’t wait? Keep checking this page for your monthly hint :)

Happiness is about to float into the air. Get ready for smiles everywhere <3 

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Frequently asked questions

  • Have there been LEGO® Sanrio sets before?

    Nope, uh-uh, not yet, but soon there will be! Let’s dream about how cute they’ll be!
  • When will LEGO® Sanrio sets be released?

    That’s a little mystery for now! Keep checking this page for sweet monthly hints, sign up for our newsletter, and become an Insiders member. You’ll be the very first to know!