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Item 1 of 46
Harry Potter™Harry Potter™

Diagon Alley™

Average rating4.4out of 5 stars

Temporarily out of stock

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Enter the world of Diagon Alley™

Tap a brick in the wall behind the Leaky Cauldron pub and enter the world of Diagon Alley™, where wizards and witches find their potions and Hogwarts students stock up on school supplies like cauldrons, broomsticks and of course, wands. Measuring over a metre wide, this epic model is filled with authentic film details and a menagerie of 14 minifigures, including four exclusive new characters!

The most detailed LEGO® Harry Potter™ Diagon Alley™ set yet

Fans of Harry Potter™ will love discovering the magnificent window displays and intriguing interiors of Diagon Alley™, London’s most magical secret shopping street. This remarkable set captures incredible detail from many of the Harry Potter™ films and can be built four different ways, including closed into a real alley for role-playing stories filled with intrigue and mystery. It’s also compatible with the LEGO® Modular Buildings series, for even more world-building fun.
Get a closer look at the exclusive new Diagon Alley™ from the inside! Explore a special AR experience now.

Ollivanders™ Wand Shop

Get ‘chosen’ by a magic wand just like Harry Potter™.

Weasley’s Wizard Wheezes

Stock up on Dungbombs, Pygmy Puffs and other silly supplies.

Florean Fortescue's Ice Cream Parlour

Stop in for an ice cream cone or a sundae or two.

Scribbulus™ Writing Implements

Find magical ink, quills and parchment at this stationery shop.

Flourish & Blotts™

Drop in on a Gilderoy Lockhart™ book-signing event.

Quality Quidditch™ Supplies

Pick up that Firebolt broomstick and other equipment.

Four new faces—only in this set

Populate the mysterious shops and streets of Diagon Alley™ with four new character minifigures you won’t find anywhere else, including Gilderoy Lockhart, Florean Fortescue, Lucius Malfoy and the Daily Prophet photographer.

The wand chooses the wizard

Every young witch or wizard’s journey must include a visit to Ollivanders™, makers of fine wands since 382 BC. This is where Harry was chosen by his own wand, on his very first visit to Diagon Alley™. Check out the LEGO® wand case – it’s designed especially for this set.

Build along with the Weasley Twins

Join Fred and George Weasley of Weasley's Wizard Wheezes for an inside look at the exclusive new Diagon Alley™ set and watch them build QR-code portals to this magical world.

Get a closer look

Whether for play or display, the exclusive new Diagon Alley™ makes an amazing addition to the LEGO® Harry Potter™ universe. See the set in all its magical glory here.

LEGO® Harry Potter™ Diagon Alley™ (75978) is a superb recreation of London’s most magical shopping street for fans of the Harry Potter movies aged 16 and up.

Iconic stores packed with authentic movie details
Measuring more than a meter wide, the impressive model captures the scale and ambience of the bustling magic-supplies hub. Behind magnificent facades lie intriguing interiors, fascinating features and familiar characters. Check out the wands at Ollivanders™; drop in on Gilderoy Lockhart™'s book-signing event at Flourish & Blotts™ bookseller; obtain a love potion from Weasleys' Wizard Wheezes™; and peruse the products and paraphernalia at Scribbulus™ Writing Implements, Quality Quidditch™ Supplies, Florean Fortescue's Ice Cream Parlor and the Daily Prophet™.

Cool collectible building toys
The extensive range of LEGO models and playsets provide fans of the Harry Potter Universe with endless imaginative fun and creative display possibilities.

  • This large LEGO® Harry Potter™ Diagon Alley™ (75978) display model gives fans of the Harry Potter movies aged 16 and up a chance to recreate magical London’s most magical shopping street.
  • Includes Ollivanders™ Wand Shop, Scribbulus™ Writing Implements, Quality Quidditch™ Supplies, Florean Fortescue's Ice Cream Parlor, Flourish & Blotts™ bookseller, Weasleys' Wizard Wheezes™ and the Daily Prophet™ entrance.
  • Authentic accessories and familiar minifigures from the Harry Potter™ movies makeit possible to create a ‘living model’ with endless possibilities to rearrange and create new narratives.
  • This challenging and rewarding construction set makes a great Christmas or birthday gift for kids, Harry Potter™ fans, model enthusiasts and lovers of LEGO® brick building aged 16 and up.
  • Measuring over 11” (29cm) high, 40” (102cm) wide and 5” (13cm) deep, this LEGO® Harry Potter™ Diagon Alley™ set is crammed to the rooftops with authentic details.
  • No batteries required. This modular construction set provides a hands-on, fulfilling building experience. Even the famous hat-lifting entrance to Weasleys' Wizard Wheezes™ is powered by hand.
  • If you’re thinking of buying this remarkable model as a gift for someone new to LEGO® building kits, don't worry – it comes with easy-to-follow, printed building instructions. Open the box and let the building fun begin!
  • LEGO® Harry Potter™ sets contain favorite characters, amazing features and familiar locations from the popular movies. They make ideal gifts for anyone wanting to recreate the movie magic.
  • LEGO® construction toys meet the highest industry standards to ensure every brick is consistent and compatible, connecting and pulling apart perfectly every time – no magic required!
  • All LEGO® bricks and pieces are dropped, heated, crushed, twisted and analyzed to make sure each one meets the highest safety standards in the world.
Building Instructions
Diagon Alley™
  • Free standard 3 to 5 business day delivery on all merchandise orders over $199!
  • Express delivery available at checkout.
  • Custom parts orders are sent separately from merchandise and take additional time to process and deliver.
  • Unopened merchandise may be returned for a full refund within 90 days of receipt of your order.
Some exclusions apply. Visit our Deliveries and Returns page for more information.

Overall RatingAverage rating4.4out of 5 stars
(102 Reviews)
87% would recommend this product.


Overall Experience

Play ExperienceAverage rating4.4out of 5 stars
Level of DifficultyAverage rating3.5out of 5 stars
Value for MoneyAverage rating4.3out of 5 stars
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  • September 4th, 2020
    Average rating5out of 5 stars
    If your a Harry Potter fan its a must
    | 14-18
    I would recommend this to a friend!
    Purchased for: Self
    This is one of the best lego sets ever. The set is full of little details and has an amazing exterior to display. This set is also good to play with because of its open back and also the amount of cool design will also help you become immersed in the harry potter universe. The main positive of this set is the exterior and when it's on display it really comes into its own. It also helps that Diagon alley is a really iconic place and lego did a great job of recreating it. The colours of this set are bright and in your face so you cant miss it but also some of the buildings are dark so you can display its next a modular lego set and it will fit in fine. The build techniques in this set is also fun and unique with a cool chimney for Olivanders and a unique mechanism for the Weasley Wizard Wheezes shop as well as a cool slant for the front of Quality Quidditch Supplies. Another cool addition is the greebling of the street and the fact that you can move the building apart and create your own street A few problems with this set is probably the minifigures though they are mostly fine its more the facts that they repeat too many prints. Another thing is that its annoying that they did't have key characters like Mr Weasley and Rita Skeeter However Lockhart is amazing. The main criticism of this set is to do with the lack of a couple of key shops E.G The leaky cauldron, Borgin and Burkes and Gringotts (this might be made as a set individually). But most of these are nit picks and don't really take away from this set. Overall this set is super cool and is both a great display piece and also a good play set. I would recommend this set to any Harry Potter fan even though this set is a bit expensive and also you could get Hogwarts for the same or £20 less I would say it is worth it. Also box 21 is a neat surprise
    Play ExperienceAverage rating4out of 5 stars
    Level of DifficultyAverage rating4out of 5 stars
    Value for MoneyAverage rating5out of 5 stars
    Build Time: 4 days
    Building Experience: Advanced LEGO builder
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    55Diagon Alley™
  • October 15th, 2020
    Average rating5out of 5 stars
    Very Detailed
    | 25-34
    I would recommend this to a friend!
    Purchased for: Daughter
    This is a great set. There is so much detail in every building. Every nook and cranny is packed with something. I built this with my Lego obsessed 5 year old - who also loves Harry Potter. We tried to pace ourselves and limited ourselves to two bags per day. There are 20 bags total and a surprise #21 box.
    Play ExperienceAverage rating5out of 5 stars
    Level of DifficultyAverage rating3out of 5 stars
    Value for MoneyAverage rating5out of 5 stars
    Building Experience: Advanced LEGO builder
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    55Diagon Alley™
  • January 26th, 2021
    Average rating3out of 5 stars
    Wasted Opportunity
    | 35-44
    Purchased for: Son
    My son and I are huge Harry Potter fans. We have an entire Harry Potter LEGO village. I bought him this as a Christmas gift. I live in Canada so this set with tax is over 560$. What a wasted opportunity to make something great by choosing to cut corners. This was my most disappointing build of all the HP sets. People have complained about the set having too many stickers. Some pieces require 3 stickers on it. The worst is the Weasley Wheezes (where the outer signs look terrible) but they all have significant amount of stickers which cheapens it and I’m sure they will peel and lift as the stickers aren’t even a good quality. It was just plain lazy for LEGO. This is a collector display set. The other issue is the colour combinations are terrible. I wish they stuck to richer shades vs the pastels. The prettiest build is the first building. Another complaint is there is no space inside the shops. The build spills out onto the table as if it wasn’t long enough that they couldn’t make space for the figures. Some of the details are missed because it’s all hidden and tucked away. Also why so many tiny pieces? The last issue was getting the hat to move. They didn’t do this easily. It took a while to figure it out and tiny hands to clip it. The good thing is from far it’s pretty I like displaying them separately. Also it looks like they have left it so other modules can be added. I hope they do as many iconic buildings are missing, but NO STICKERS! It at times was fun to build but it wasn’t exciting like the other sets. Would I recommend it? I don’t think so. It’s quality doesn’t meet expectations for a nearly 600$ set.

    Response from LEGO SHOP

    29 January 2021
    Jane, LEGO® Customer Service
    We're sorry the set gave you some disappointments. Your feedback is appreciated as we're always looking to improve!
    Play ExperienceAverage rating3out of 5 stars
    Level of DifficultyAverage rating3out of 5 stars
    Value for MoneyAverage rating2out of 5 stars
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    35Diagon Alley™
  • September 11th, 2020
    Average rating5out of 5 stars
    Go Shopping Harry
    | 45-54
    I would recommend this to a friend!
    Purchased for: Self
    This is the largest set I have tackled to date, by quite some way and I was a little nervous about it just because of the size. The fact that each book refers to one particular set of shops makes it easy to have a natural break off point. So much so, I split this build over 4 days and it is a good job I did as there were some spots that challenged me and I probably would have made a right old mess of things if I had tried to "push it". I really enjoyed all the little details inside the shops that really bring the sets to life. I kept gasping as I built things because of the detail they added. So much so I think I drove the other half up the proverbial wall - he just kept telling me "Yes, I know, I've watched a build video". I'm not a big fan of stickers and there are a LOT of stickers in this build. This is particularly true for Book 4, I felt like I spent ages trying to line everything up nice and neatly and I am actually surprised that I got most of them pretty accurate with only a smidge of unpeeling going on. Was well worth it though as the finished product looks really good in my display cabinet - storefront side to the mirror at the back so you can see inside all the stores. The storefronts themselves I really liked as well but I had to make a display decision and this seemed the best way. I thoroughly enjoyed the build itself even if I did have issues with the chair/table arrangement on top of the Ice Cream Parlour and also with the Weasley hat lifting figure. Not too keen on the wall clipping in to place behind it either as my fingers really struggled clipping it into place. Got there in the end with both of them and only the figure problems seemed to be a a build issue. The chair/table problem does seem to be a placement issue that you need to work around for yourself although I have seen it completed as per the manual image. Number Of Pieces: 5,544 Approximate Price Per Piece: £0.07 Build Time: Book 1 - Ollivander's and Scribbulus - 5.25 Hours Book 2 - Quality Quidditch Supplies and Daily Prophet - 4 Hours Book 3 - Florean Fortescue's Ice Cream Parlour and Flourish and Blotts - 5.75 Hours Book 4 - Weasley's Wizard Wheezes and Knockturn Alley entrance - 7.5 Hours
    Play ExperienceAverage rating5out of 5 stars
    Level of DifficultyAverage rating4out of 5 stars
    Value for MoneyAverage rating5out of 5 stars
    Build Time: 22 hrs 30 mins
    Building Experience: Intermediate LEGO builder
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    55Diagon Alley™