Senior Manager, Branded Channel & Sales Management

Are you passionate about Channel Strategy? Can you contribute to the next phase of our growth journey across our branded channels?  

Then bring your energy, experience and collaborative approach into play and be our new Senior Manager for Global Branded Channel & Sales Management!  

Core Responsibilities  

This role sits in our Global Channel & Sales Management organisation and is responsible to secure end-to-end execution of our Global Channel Strategy across our Branded Channels. You will work with a holistic approach to Branded Channel, partnering across both our owned LEGO Brand Retail & LEGO.com businesses, as well as our LEGO Certified Stores, Merlin & Travel Retail B2B Partners to create consolidated plans & support integration.  

This means: 

• You will centralise one annual commercial plan for Branded Channels overall as a key participant in integrated commercial planning processes, leveraging Market Group and Business Unit plans across channels. 

• You will secure a ‘one-view’ approach across the full Branded Channel ecosystem to drive insights and decision making in global forums. 

• You will build a strong network to collaborate with leaders across all parts of the Branded Channel ecosystem to secure a credible & holistic cross-Branded Channels approach. 

• You will take a service-led approach to enable successful delivery of Global Branded Channel performance vs ICP commitments; mobilizing & supporting stakeholders to unlock growth & course correction where needed. 

• You will participate in all cross-Branded Channel best practice forums & commercial integration forums to ensure two-way connection between GCD B2B Retail Excellence & Branded Channels networks. 

• You will enable the B2B Branded Channel integration efforts, working in partnership with LEGO Brand Retail RCD & across functions to deliver strong consistency in the Branded Channel landscape. 

Play your part in our team succeeding  

The LEGO Group mission is to inspire and develop the builders of tomorrow, bringing the joy of building & the pride of creation to more children & families around the world.  

To achieve our goals, success in Branded Channels is crucial. Today these channels account for a significant proportion of our global business & play an irreplaceable role for our consumers & shoppers.  

In this role you will help shape the future of our business by driving an integrated approach to our branded channels end-to-end.  

Be part of bringing the joy of LEGO® Play to many more children & adults across the world!  

Do you have what it takes?  

• Extensive experience in commercial roles in a large consumer goods company or retailer. 

• Excellent stakeholder management with the ability to operate at senior level across functions, including experience of leading complex/challenging projects. 

• Strong analytical skills & business sense with the ability to build and interpret data models, plan scenarios, and guide decision making. 

• Strategically strong with a pragmatic approach to wider business challenges and ability to thrive when faced with ambiguity. 

• A strong history of leading transformation in commercial roles, bringing passion for newness, creativity and skilled change management when proposing and implementing innovative ways to grow. 

• Proactive approach to unlocking opportunities and overcoming / mitigating challenges. 

• Is a role model for diversity & inclusion, with openness to challenge the status quo and bring new insights, perspectives & approaches to the table. 

• Experience in commercial development functions (or similar) in a large company. 

• Thrives and contributes strongly in a team setting. 

• Experience of working in matrix organisations. 

• English (Advanced – business fluency)  

• Mobility & willingness to travel (up to 20 days per year)