Senior Director, Campaign Development and Audience Planning LEGO Retail

Job Description

Are you passionate about marketing and delivering a premium branded shopper-centric experience? ​
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We are looking to hire a Senior Director to lead in defining the audience strategy and go-to-market priorities for LEGO® Retail globally based on overall company strategy & direction, alongside the subsequent management & execution of in-year and long-term campaigns. ​

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Play your part in our team succeeding​

LEGO® Retail is a multi-channel, international retail business and ‘The World’s Biggest LEGO shop’ selling to consumers via LEGO.com and our own branded physical retail stores. This role will sit within the Retail Experience & Marketing Leadership team, with a broader responsibility to empower and inspire the full LEGO Retail organisation. ​
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The Marketing Performance & Audience Planning team defines the global audience strategy and GTM priorities, ensuring the marketing budget is in line with annual priorities while monitoring and improving effectiveness of marketing campaigns & budget. ​
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The Campaigns Development Team is responsible for developing and leading the LEGO® Retail marketing campaigns and drive period strategy, and for balancing marketing levers and priorities in activations for optimised campaign execution. ​

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Core Responsibilities​

• Deliver clear priorities for marketing performance & planning that help maximise marketing investment choices and enhance commercial performance in support of strategic objectives​

• Deliver on portfolio and go-to-market priorities in the annual planning process with central Markets & Channels (M&C) Marketing​

• Provide strategic and audience-first input into the Integrated Commercial Planning (ICP) process, working in collaboration with the cross-functional LEGO Retail ICP team that develops both growth projections and key initiatives​

• Ensure maximum value and impact of our retail marketing investments to support long-term brand building and short-term commercial performance through a robust performance framework​

• Develop engaging and effective retail campaigns aligned to global campaign direction that fully utilise the unique strengths across the LEGO Retail channels (LBR stores and .com) within the shopper journey​

• Create overall campaign prioritisation within the demand planning process that supports brand and commercial objectives ​

Do you have what it takes?​

• Strong marketing experience with a shopper-centric approach, successfully balancing both brand development and commercial performance, including campaign development, audience planning and marketing performance management​

• Experience owning global marketing prioritizations and driving global campaign execution across marketing level owners​

• Strong analytical skills with a data-driven way of working​

• Holistic thinking – ability to establish and drive end-to-end strategies and initiatives encompassing multiple functions

What’s in it for you?

Here are some of what to expect:

• Family Care Leave – We offer enhanced paid leave options for those important times.

• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

• Wellness – We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.

• Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

• Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

• Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer. 

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.