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2000- >
1990-1999
1980-1989
1970-1979
1960-1969
1950-1959
1940-1949
1932-1939
2003
On January 8th 2004 a record DKK 1,4 billion deficit for the fiscal year 2003 is announced. Organisational changes take place and Kjeld Kirk Kristiansen, the grandson of founder Ole Kirk Christiansen, returns to take a more active part in the daily running of LEGO Group.
Visitor record is broken again in the LEGOLAND park in Billund, Denmark. 1,63 million people pay a visit to the park during the season.
The LEGO mini figure celebrates its 25th birthday.
The BIONICLE film, Mask of Light, is released and proves to be a big success.
Representations of the LEGO mini figures Biff Starling and Sandy Moondust are the first earthlings to reach the planet Mars onboard the NASA Mars rovers "Spirit" and "Opportunity".
The LEGO Education Centre in Shanghai opens. The concept started in 2001, aimed at children from age three to age twelve. There are more than 80 LEGO Education Centres in Korea alone.
www.LEGO.com receives around four million visitors per month.
Selected Product News 2003
Make & Create
CLIKITS
DUPLO (Explore) Intelligent Train
DUPLO (Explore) TheatreStories
Back-hoe Loader w/ pneumatics (TECHNIC)
Little Robots
World City
LEGO Discovery
Knights' Kingdom
LEGO Spider-Man
2002
The brand statement "Play On" replaces "Just Imagine..."
The LEGO DUPLO brand is replaced by the LEGO EXPLORE brand covering all pre-school activities.
LEGO Brand Retail stores open in Cologne, Germany (September), Milton Keynes, England (November) and Moscow, Russia (December).
Selected Product News 2002
Music Composer (LEGO EXPLORE)
Music Roller (LEGO EXPLORE)
Island Extreme Stunts (+ PlayStation game)
WilliamsF1 Racer
Galidor
SpyBotics
2001
LEGO My World receives an important award in Germany for the best software learning product at the book fair in Frankfurt.
LEGO Serious Play is unveiled in the autumn.
Deficit is again turned to profit for LEGO Group.
Selected Product News 2001
LEGO BIONICLE (+ BIONICLE PC and Nintendo game)
LEGO DUPLO dolls
LEGO Bob the Builder
LEGO Harry Potter
Jack Stone
Alpha Team
Robotic Invention System 1,5 (LEGO MINDSTORMS)
LEGO My World (software)
Island 2 - The Brickster's Revenge (software)
2000
The company mission and fundamental beliefs are being revised to "Children are our role models..."
The British Association of Toy Retailers names the LEGO brick "Toy of the Century".
The LEGO Group achieves its budgeted surplus of DKK 500 million and employees are rewarded with a bonus and a global party.
The LEGO Group runs a DKK 1 billion deficit.
Selected Product News 2000
LEGO & Steven Spielberg MovieMaker Set (LEGO Studios)
Decoration foam (LEGO SCALA)
Grand Silver Champion (LEGO TECHNIC)
Speed Slammers (LEGO TECHNIC)
LEGO MyBot
LEGO Football (LEGO Soccer in the US)
The Musical Apple
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