|
|
|
 
Ever since it was founded in 1932, the LEGO Group has focused on quality in everything it does. To the LEGO Group, quality means product quality and ethical values of a high standard. These matters establish a relationship of trust between consumer and company. The trust that the outside world displays towards the LEGO Group has been achieved by refusing to compromise on quality - whether product quality or responsibility towards employees, customers, suppliers, consumers or the local environment.
LEGO Group's new policy on quality
"Our aim at the LEGO Group is to exceed customer expectations with regard to our products, service and their experience of the LEGO brand.
Quality is firmly rooted in our fundamental beliefs, our mission statement, our strategic goals and our values.
As a world leader in the field of quality experience, service and products, we focus on the customer's perception of quality.
Quality procedures are specified in our global quality management system.
We view the implementation of this policy as the shared responsibility of all LEGO employees."
LEGO Group aims to lead on quality
One of the LEGO Group's declared aims is to be the best in all areas of business in which the company participates. At a very minimum, play material from the LEGO Group must satisfy all national and international toy standards.
Apart from official regulations, we aim to ensure that all LEGO products meet the expectations of quality and safety that consumers can reasonably demand of design, play patterns and foreseeable use.
As a further requirement, the LEGO Group has opted to ensure that its products not only satisfy the standards for plastics used in making toys but also the regulations that govern food packaging - plus meet a series of specific requirements for the properties of the raw materials.
The company has a development laboratory for plastics materials and a test laboratory in Denmark.
The LEGO Group uses primarily ABS plastics in the manufacture of its products. This ABS material has been specially developed for our company and is not available to others. This has important consequences: for example, no other manufacturer is able to make products with the same unique clutch power, shine properties and colour stability as LEGO Group products possess. The company's laboratories continuously test our plastics to the extreme in order to improve resistance, for example, to bite marks and scratching.
All LEGO play materials carry the EU CE symbol. The symbol means that the LEGO Group guarantees that the product complies with the European Toy Directive. Products manufactured for the American market must satisfy the Code of Federal Regulation and ASTM standard F963.
The LEGO Group is a member of both TIE (Toy Industries of Europe) and TIA (Toy Industries of America), and chairs the European committee for standardisation of toy safety. Through TIE and the European standardisation committee, CEN, the LEGO Group is actively engaged in defining toy standards which can promote safety in the toy sector.
You can read more about how the LEGO Group works with toy quality and safety in our Sustainability Report.
|
|
|
