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Design & InnovationLEGO® House Kicks off the 2024 Season with a New Experience to Help Shape the Future through Play and Imagination
LEGO House welcome the start of the 2024 season by working with the LEGO Group’s Build the Change initiative to introduce a new experience in the Blue Zone, championing cognitive Learning through Play. LEGO House opened in 2017 as the ultimate LEGO experience situated in Billund, Denmark, where the LEGO brick was invented more than 90 years ago.
Creative PlayBuild, Explore, Race: 2K and the LEGO Group Announce LEGO 2K Drive Coming May 19, 2023
2K and the LEGO Group announce LEGO® 2K Drive, the ultimate AAA driving adventure game, available worldwide on May 19, 2023. Developed by Visual Concepts, LEGO 2K Drive evolves the iconic LEGO play experience with a vast, open world where players can build any vehicle, drive anywhere and become a LEGO racing legend.
Creative PlayThe Sims FreePlay and LEGO® DOTS Team Up to Combine Colorful Worlds of Creativity and Fun
The Sims FreePlay™ and LEGO® DOTS are partnering together to provide a new way for Sims creators to express themselves. Starting today, they will be able to bring LEGO® DOTS’ products to life, thanks to work from Electronic Arts’ Firemonkeys Studio.
Design & InnovationThe LEGO Group brings 2-player action to the LEGO® Super Mario™ universe with LEGO® Mario™ and LEGO® Luigi™
Let’s-a go! The LEGO® Adventures with Luigi Starter Course, available for pre-order, enables new 2-player interactive play, while brand new Expansion Sets including Bowser’s Airship lets fans level up for even more exciting adventures.
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Design & InnovationNew Beats from The LEGO Group and Universal Music Group as they add to the LEGO® VIDIYO™ line-up
The LEGO Group and Universal Music Group (UMG) unveil eight exciting new products for LEGO® VIDIYO™, including two BeatBoxes, twelve Bandmates, and five unique Stage Models. These new products bring even more play to the LEGO VIDIYO world, by increasing variety with new musical genres, special effects, and stage settings to serve as new fun backgrounds for their music videos.
ProductsNew ‘Adventures with Luigi™ Starter Course’ sees Luigi join his brother in the LEGO® Super Mario™ universe
Today, the LEGO Group has announced that fan-favorite Luigi™ will join the LEGO® Super Mario™ universe with an unveiling of the new LEGO Super Mario Adventures with Luigi Starter Course. The new product lets kids team up with the green-clad LEGO Luigi for new exciting brick-built adventures.
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Design & InnovationTHE LEGO GROUP RECREATES FAMOUS “PILLARS OF CREATION” IMAGE FROM THE NASA/ESA HUBBLE SPACE TELESCOPE IN LEGO FORM
As part of the LEGO Go Beyond space campaign, images from the famous NASA/ESA Hubble Space Telescope have been recreated in LEGO bricks and unveiled in 160 LEGO stores across the globe.
Design & InnovationSir David Adjaye’s latest project inspired by the creativity of Ghanaian children
The third in a series of four films sees award-winning architect Sir David Adjaye OBE reimagine the four black stars from Accra’s Black Star Gate for the next generation.
Creative PlayTHE LEGO GROUP JOINS FORCES WITH FORMER ASTRONAUT DR. KATHY SULLIVAN TO LAUNCH NEW LEGO® NASA SPACE SHUTTLE DISCOVERY SET
To celebrate the launch of the new LEGO® NASA Space Shuttle Discovery, the LEGO Group spoke exclusively to Former NASA Astronaut Dr. Kathy Sullivan.
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