The LEGO Group x BBC Studios BLUEY Partnership assets.zip

 - The LEGO Group and BBC Studios announce new global collaboration bringing animated television series BLUEY™ to life in LEGO® form for the first time
 - The six new LEGO Bluey products within the LEGO 4+ and LEGO DUPLO® product lines will be revealed this spring, before being available for fans later this year



Partnership asset option 2.png

**Billund, Denmark, 9th January 2025:** The LEGO Group and BBC Studios have today announced a new partnership merging the globally adored world of *Bluey* with the fun and creative possibilities of the LEGO® universe for the first time ever.  

The partnership introduces an exciting collaboration with six new LEGO Bluey sets to appear in 2025 across the LEGO 4+ and LEGO DUPLO themes, inspired by the animated TV series *Bluey*. *Bluey* follows a loveable, inexhaustible, Blue Heeler dog, who lives with her Mum, Dad and her little sister, Bingo. Bluey uses her limitless energy to play games that unfold in unpredictable and hilarious ways, bringing her family and the whole neighborhood into her world of fun. 

The partnership aims to create equally fun moments of imaginative roleplay and creativity for families as they build, connect and play out their favourite scenes from the show. The six new LEGO Bluey products will be revealed this spring. 

*“We are absolutely thrilled to bring together the worlds of LEGO Play and Bluey with the team at BBC Studios. It’s been a long time coming and we believe that this partnership is a match made in heaven for younger builders and families alike. Just like the LEGO brand, the Bluey brand has play at the heart of everything they do, which aligns perfectly with the LEGO brand values and mission.”* said **Michaela Edgerley Stovicek, Head of Preschool at the LEGO Group.** 

**Julie Kekwick, Head of Licensing Hardlines Consumer Products at BBC Studios** added: “*We’re thrilled to partner with the LEGO Group for Bluey! We believe that LEGO Bluey products will offer families a fantastic new way to engage with beloved characters and stories from the hit animated series, cultivating even more imaginative play inspired by the Heelers”* 

*Bluey* is 2024’s most-watched series globally on Disney+, and the year’s No. 1 most-watched series on streaming to date through November among total viewers in the U.S., with more than 50.5 billion minutes watched.* Bluey also holds the #1 kids show spot on ABC Australia and CBeebies and Disney+ in the UK. Additionally, Bluey is the #1kids show on Disney Jr in Canada, Spain, Portugal, Poland and South Africa. 

**Cheese and crackers! Keep an eye out for additional information about this exciting collaboration, on [www.LEGO.com][1] and [www.Bluey.tv][2].**  


  [1]: https://www.lego.com/en-us/themes/bluey/about
  [2]: http://www.Bluey.tv

For press enquiries, please contact [media@LEGO.com.][1] 

**Source: Nielsen Media Research; Streaming Content Ratings 1/1/24-11/24/24* 

**About the LEGO Group** 
The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine.  The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, which mean “Play Well”.   

Today, the LEGO Group remains a family-owned company headquartered in Billund. Its products are now sold in more than 120 countries worldwide. For more information: [www.LEGO.com][2]   

**About BLUEY™** 
The series follows Bluey, a loveable, inexhaustible, Blue Heeler dog, who lives with her Mum, Dad and her little sister, Bingo. Bluey uses her limitless energy to play games that unfold in unpredictable and hilarious ways, bringing her family and the whole neighbourhood into her world of fun. 

Bluey is produced by Ludo Studio for ABC KIDS (Australia) and co-commissioned by ABC Children’s and BBC Studios Kids & Family. Financed in association with Screen Australia, Bluey is proudly 100% created, written, animated, and post produced in Brisbane Queensland, Australia, with funding from the Queensland Government through Screen Queensland and the Australian Government. BBC Studios Kids & Family hold the global distribution and merchandise rights.  

In Australia, the show is broadcast on ABC. The series airs and streams to U.S. and global audiences (outside of Australia, New Zealand and China) across Disney Channel, Disney Jr. and Disney+ through a global broadcasting deal between BBC Studios Kids & Family and Disney Branded Television. 

[Website][3] 
 
**About Ludo Studio** 
Ludo Studio is a BAFTA, multi-Emmy®, Logie and Peabody award-winning Australian studio and one of TIME’s Most Influential Companies of 2024, that creates and produces original scripted drama, animation and digital stories that are authored by incredible local talent, distributed globally and loved by audiences everywhere. ludostudio.com.au 

**About BBC Studios Brands & Licensing** 
The BBC Studios Brands & Licensing division is the driving force in extending BBC Studios IP through innovative brand extensions, fostering deep fan engagement worldwide.  Partnering our iconic brands - including Doctor Who and Bluey - with the world’s biggest brands, promoters, and publishers, ignites the imagination of fans and creates memorable brand-fame moments. Our diverse portfolio spans consumer products, live entertainment, gaming, and publishing, while BBC Studios Digital drives over 1 billion views per month, offering advertising and branded content opportunities. Supported by award-winning teams, we focus on finding visionary opportunities to enhance global brand impact and digital growth. 

 


  [1]: mailto:media@LEGO.com
  [2]: http://www.lego.com/
  [3]: https://www.bluey.tv/

Notes to Editors

BBC Studios x the LEGO Group Partnership announcement asset2.jpg

The LEGO Group and BBC Studios have today announced a new partnership merging the globally adored world of Bluey with the fun and creative possibilities of the LEGO® universe for the first time ever.  

Hooray! The LEGO Group and BBC Studios Announce New BLUEY™ Partnership 

The LEGO Group and BBC Studios have announced a partnership merging Bluey with the creative possibilities of the LEGO® universe for the first time ever.  

the LEGO Group and BBC Studious BLUEY Partnership

Asset_Bundle_LEGO_Gabby_s_Dollhouse.zip

10788_Lifestyle_Cons.jpg

 *- Gabby's Dollhouse is a mixed media preschool series that transports fans into an animated world full of adorable cat characters that live inside Gabby’s dollhouse. Rooted in a growth mindset, the series’ activity-based episodes encourage confidence, flexible thinking and learning from your mistakes*

 *- The new LEGO® Gabby’s Dollhouse sets feature iconic moments, characters and scenes from the hit show, offering a unique role-playing opportunity inspired by the growth mindset curriculum* 

 *- Sets are available for pre-order now*



**Billund, May 1, 2023**: The LEGO Group and Universal Products & Experiences are teaming up to bring DreamWorks Animation’s hit preschool series, *Gabby’s Dollhouse* to life in LEGO brick form with the launch of its first-ever line based on the popular global series, with four new sets available for pre-order now and launching August 1st.

*Gabby’s Dollhouse* transports fans into a fantastical world full of adorable cat characters, unboxing surprises and endless adventures, and the all-new LEGO product line inspires limitless possibilities for play, creativity, and imagination. 

The series encourages a “growth mindset,” modelling flexible thinking, confidence and celebrating your mistakes, true to Gabby’s catchphrases, “I haven’t figured that out YET,” and “I failed fantastically!”. The LEGO sets offer children a unique role-playing opportunity that encourages imaginative play and creative problem-solving. By facing challenges, Gabby’s can-do spirit models ways for kids to feel empowered, through resilience and finding creative solutions through teamwork, even if things don’t work out at first. The aspirational series shares the LEGO brand values of creativity, fun and imagination as well as the company’s vision to be a global force for learning through play.

“I’m excited that we’re bringing the world of *Gabby’s Dollhouse* to life in brick form” says James Stephenson, Senior Designer at the LEGO Group. “We are firm believers in learning through play and Gabby embodies that with her unparalleled tenacity and spirit. Every cat-tastic room in *Gabby’s Dollhouse* tells a story or focuses on a skill or challenge that she and her friends can tackle there. I can’t wait for children to bring this experience to life in their homes, building the sets, solving problems and role-playing.”   

“We’re thrilled to extend our partnership with the LEGO Group to include DreamWorks Animation’s *Gabby’s Dollhouse*,” said Joe Lawandus, Senior Vice President & General Manager, Global Toys & Hardlines, Universal Products & Experiences. “*Gabby’s Dollhouse* delivers what kids love best—unboxing surprises, miniature worlds, and adorable cat characters-- and the LEGO sets inspire them to play along with the show at home by creating, designing and building from their imagination while encouraging flexible thinking and problem solving, just like Gabby does in the series.”

Fans can explore the fantastical world of *Gabby’s Dollhouse* with four new LEGO sets including a buildable *Gabby’s Dollhouse* featuring eight colourful rooms and a sliding cat-a-vator; a Bakey with Cakey Fun playset with a kitchen and giant cupcake; Gabby and MerCat’s Ship and Spa; and Kitty Fairy’s Garden Party with a treehouse, garden with flowers and more!

Sets are available for pre-order now through [www.LEGO.com][1] and selected retailers, ready to launch on August 1st, 2023. 

LEGO Gabby’s Dollhouse video short: [HERE][3]

  [1]: https://www.lego.com//themes/gabbys-dollhouse/about
  [2]: https://www.lego.com/aboutus/news/2023/april/lego-gabby-s-dollhouse-launch
  [3]: https://www.lego.com/themes/gabbys-dollhouse/about

For more information, please contact [media@lego.com][1]  

**FURTHER PRODUCT INFO AND OVERVIEW:**
 
**•	LEGO® Bakey With Cakey Fun (10785)**
o	**Age**: 4+
o	**58 pieces**
o	**Key functions and features include:**
 - Includes a Gabby minifigure
 - Cakey figure
 -A buildable small kitchen with a mixing bowl, ingredients and more
 - A giant cupcake with decorations and a revolving top section  

o	**Price**: £8,99 / €9,99, / $10.99 

**•	LEGO® Gabby and MerCat’s Ship and Spa (10786)**
o	**Age**: 4+
o	**The boat with slide measures:**
o L: 5.5 in. (15 cm)
o W: 4.5 in. (12 cm) 
o H: 2.5 in. (6 cm)
o	**88 pieces**
o	**Key functions and features include:**
 - Includes a Gabby minifigure and MerCat    figure
 - Buildable boat and spa salon
 - Accessories, including sunglasses, a life vest, mirror, hair products and an extra wig for Gabby 

o	**Price**: £18,99 / €20,99 / $19.99 

**•	LEGO® Kitty Fairy’s Garden Party (10787)**
o	**Age**: 4+
o	**The treehouse and slide measures:**
o D:  4 in. (11 cm)
o W: 7 in. (17 cm)
o H: 5 in. (13 cm)
o	**130 pieces**
o	**Key functions and features include:**
 - Includes Gabby minifigure, a Pandy Paws and Kitty Fairy figure
 - Buildable treehouse with a bed and snacks and a garden with flowers, slide, swing, and roundabout 

o	**Price**: £24,99 / €29,99 / $34.99 

**•	LEGO® Gabby’s Dollhouse (10788)**
o	**Age**: 4+
o	**The dollhouse measures**:
o D: 3.5 in. (9 cm)
o W: 12.5 in. (31 cm)
o H: 13.5 in. (34 cm)
o	**498** **pieces**
o	**Key functions and features include:**
 - 8 colourful rooms and a sliding cat-a-vator 
 - 4 iconic characters: Gabby minifigure plus Pandy Paws, MerCat and Cakey figures 
 - Accessories includes a banana, berry, cupcake, cup, bowl, bottle, scissors, paint brush, palette, hairbrush, shampoo bottle, book, flower, microphone, guitar, saxophone and lots more

o	**Price**: £69,99 / €79,99 / $79.99 



  [1]: mailto:media@lego.com

Notes to the Editor

**About DreamWorks Animation’s GABBY’S DOLLHOUSE**
Since the debut of DreamWorks Animation’s hit series *Gabby’s Dollhouse*, kids around the world have been having one big sprinkle party with their new friend Gabby and all her kitty friends. Created and executive produced by celebrated storytellers Traci Paige Johnson and Jennifer Twomey, *Gabby's Dollhouse* is a mixed media preschool series that unboxes a surprise before jumping into a fantastical animated world full of adorable cat characters that live inside Gabby’s dollhouse. Rooted in growth mindset, Gabby’s activity-based episodes encourage flexible thinking and learning from your mistakes. Following its launch in 2021, the show has charted as a top 10 kids’ series in 89 countries and has become one of the fastest growing brands in the preschool space, inspiring an award-winning toy line, publishing, home, apparel, and more, as well as original music, a top-rated app and a growing YouTube channel visited by millions of fans weekly. Additionally, *Gabby’s Dollhouse* continues to lend itself to global fan experiences including Universal theme park activations, live events and much more. Any adventure can unfold when we play in *Gabby's Dollhouse*, now streaming on Netflix.

**About UNIVERSAL PRODUCTS & EXPERIENCES**
Universal Products & Experiences (UP&E) globally drives the expansion and elevation of NBCUniversal’s iconic collection of brands, intellectual properties, characters, and stories based on the company’s extensive portfolio of properties created by Universal Pictures, Illumination, DreamWorks Animation and NBCUniversal Television and Streaming. The division executes this through innovative physical and digital products, engaging retail and product experiences across our expansive global theme park destinations (for both owned and 3rd party IP), location-based venues, e-commerce product platforms, and retailers around the world. Along with global brand strategy and creative, UP&E’s three lines of business include Consumer Products, Games and Digital Platforms, as well as Theme Parks Products & Retail. UP&E is a division of Universal Destinations & Experiences, part of NBCUniversal, a subsidiary of Comcast Corporation. More information is available at [universalproductsexperiences.com][1]

**About the LEGO Group** 
The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine. 

The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, meaning “Play Well”. Today, the LEGO Group remains a family-owned company headquartered in Billund. However, its products are now sold in more than 130 countries worldwide. 

For more information, please visit: [www.LEGO.com][2]
 
 


  [1]: http://www.universalproductsexperiences.com/
  [2]: http://www.lego.com/

The LEGO Group and Universal Products & Experiences are teaming up to bring DreamWorks Animation’s hit preschool series, Gabby’s Dollhouse to life in LEGO® brick form with the launch of its first-ever line based on the popular global series, with four new sets available for pre-order now and launching August 1st.

Cat-tastic news! Universal Products & Experiences x The LEGO Group Launch First-Ever Line Inspired by DreamWorks Animation’s Gabby’s Dollhouse  

The LEGO Group and Universal Products & Experiences are teaming up to bring DreamWorks Animation’s hit preschool series, Gabby’s Dollhouse to life in brick form

LEGO® Gabby’s Dollhouse launch

Learn to build

Press releases_AdvQuicklink_01.png

Pressreleases

LEGO Stories_AdvQuicklink_01.jpg

LEGO® Stories

LEGO Voices_AdvQuicklink_01.jpg

LEGO® Voices

Media enquiries_AdvQuicklink_01.jpg

Media enquiries

Assets for media_AdvQuicklink_01.jpg

Assets for media

This is the latest news

Find regional and local media contacts

Mask group-2.png

If you are a journalist, please contact our global press office team at [media@lego.com][1].

For all non-journalist enquiries relating to order status, missing bricks or building instructions, please contact [customer service][2].

For enquiries about business opportunities, charity, product ideas or projects and theses, please check our [contact information][3].


  [1]: mailto:media@lego.com
  [2]: https://www.lego.com/service
  [3]: https://www.lego.com/aboutus/lego-group/contact

Press releases_01.jpg

Explore now

Find our latest press releases and browse through our news archive.

Press releases

LEGO Stories_02.jpg

Dive into our most amazing behind-the-scenes stories about LEGO® bricks and people.

LEGO Voices_02.jpg

Meet our colleagues and discover the topics that are close to our hearts - and those of children.