Football legend Cafu joins fans as the LEGO Group unveils the world’s biggest FIFA World Cup Trophy™ in New York City

• Built from more than 1.36 million LEGO® bricks, this is one of the largest LEGO builds ever created
• Standing 8.47 metres tall (27ft), the giant installation took 7,040 hours to build and a team of 59 experts to bring to life
• Unveiled by football legend Cafu at the official opening of the LEGO Fan Zone in New York City, the build celebrates bringing fans together through the love of play as excitement builds towards the final stages of FIFA World Cup 2026™.
• The LEGO build follows the launch of the LEGO Group’s latest LEGO Editions sets featuring four legendary players reimagined as minifigures; Cristiano Ronaldo, Kylian Mbappé, Lionel Messi and Vini Jr
• Fans can visit the LEGO FIFA World Cup Trophy™ build at Rockefeller Plaza, New York City, from 6–19 July, where it will be on display through to the FIFA World Cup 2026™ Final.

BILLUND, DENMARK 6 July 2026: Today, the LEGO Group and FIFA unveiled an extraordinary LEGO® recreation of the iconic FIFA World Cup Trophy™ at Rockefeller Plaza, inviting fans to experience the build up close as excitement grows towards the FIFA World Cup 2026™ Final and marks the official opening of the LEGO Fan Zone.

Towering 8.47 metres high (approximately 27ft) and constructed from more than 1.36 million LEGO bricks, the spectacular installation is the largest mobile LEGO build to exist and the biggest FIFA World Cup™ trophy to date.

The unveiling was led by former FIFA World Cup™ winner Cafu, who helped reveal the giant LEGO® FIFA World Cup Trophy™ alongside a group of fans representing the nations still competing in the tournament. Together, they completed the final pieces of the ambitious build, celebrating the power of football and play to unite people across cultures, generations and communities.

Cafu said: “The FIFA World Cup Trophy is one of the most iconic symbols in sport, and seeing it recreated on this scale with LEGO bricks is truly incredible. The craftsmanship, creativity and attention to detail are remarkable. Football has always been about bringing people together. Whether you're playing in the street, cheering from the stands or watching with family and friends, it is one of the greatest tools for social inclusion in the world. And this installation is a fantastic way to celebrate that spirit ahead of the FIFA World Cup 2026™ Final stages.”

Built by a team of 59 designers, engineers, model builders and technicians at the LEGO Group's Model Production facility in Kladno, Czech Republic, the giant trophy took eight months to develop and more than 7,000 hours to build and assemble. Fans can watch the build come to life in a behind-the-scenes timelapse video here:

The installation forms part of the LEGO Group’s ongoing mission to inspire and develop the builders of tomorrow, bringing fans together through shared moments of creativity, imagination and play as excitement builds for the world’s biggest sporting event.

It also continues the LEGO Editions football campaign, which in recent months has included the launch of the LEGO® Editions collection, reimagining football icons Cristiano Ronaldo, Lionel Messi, Kylian Mbappé and Vini Jr. as LEGO minifigures for the first time, alongside exclusive behind-the-scenes content and collectible sets designed to bring supporters even closer to the tournament.

Most recently, the campaign's “Everyone Wants a Piece” film brought the four football superstars together in LEGO minifigure form and generated strong viral engagement across social platforms, further celebrating the universal connection between football and play.

Federico Begher, SVP for Product, Marketing and Development at the LEGO Group said: "Football and play have a unique ability to bring people together, and through our partnership with FIFA we are proud to help fans feel united by the love of play during FIFA World Cup 2026™. The FIFA World Cup Trophy™ is one of the most recognizable symbols in sport, and it has been incredible to see it brought to life in LEGO form at every scale — from the LEGO® FIFA World Cup Trophy™ set to this giant 8-metre-tall replica in New York City. We hope the Fan Zone gives fans a place to connect, create and celebrate together, while sharing in the excitement and joy of the tournament's final stages."

The LEGO® FIFA World Cup Trophy™ launches alongside the opening of the LEGO Group's official FIFA World Cup Fan Village at Rockefeller Center, transforming the Plaza into a destination for fans of all ages through creativity, play and global football culture. Alongside the trophy reveal with football legend Cafu, fans can explore interactive building stations, create personalized LEGO minifigures, contribute to a collaborative FIFA-inspired brick mural and enjoy photo opportunities, giveaways and other shareable experiences.

Extending beyond the Plaza, the Champions Garden brings imagination and storytelling to life, inviting fans to celebrate together through the love of play during the final stages of FIFA World Cup 2026™.

The New York activation forms part of a global celebration spanning markets across North America, Europe and Asia-Pacific, where the LEGO Group is bringing football fans together through the love of play. From fan villages and football-themed challenges to interactive build experiences, creative co-creation projects and community events, each activation is designed to inspire connection, creativity and shared moments of joy throughout FIFA World Cup 2026™.

Some outstanding facts around the build include:

• 8.47 metres tall, including its podium
• Built from 1,363,402 LEGO bricks

• Contains approximately 4.2 tonnes of LEGO bricks

• Required 7,040 hours of model building and assembly

• Developed and built in just eight months

• Created by a team of 59 specialists, including designers, engineers, model builders and assembly technicians

• Constructed in 16 major sections to enable transportation and rapid installation
• Supported by an internal steel structure weighing approximately 3.5 tonnes
• Largest pallet footprint: 230cm x 230cm
• Heaviest pallet: approximately 2,000kg

The LEGO® FIFA World Cup Trophy™ and LEGO Fan Zone will be open to the public at Rockefeller Plaza, New York City, from 6th–19th July, welcoming football fans from around the world to come together and celebrate through the love of play ahead of the FIFA World Cup 26™ Final. Entry is free and fans of all ages and teams are invited to join the celebration.