Billund, 5th January 2023: The LEGO Group has today announced it is growing its Botanical Collection further by introducing two new sets for adult builders: a LEGO® Wildflower Bouquet and a LEGO® Dried Flower Centrepiece.
The LEGO Group launched its Botanical Collection in 2021, with the introduction of the LEGO® Flower Bouquet and LEGO® Bonsai Tree. The Collection has since been expanded with more brick-based plants, including the LEGO® Orchid and the LEGO® Succulents. The two new sets announced today have been designed to help adult builders ‘grow closer’ and develop stronger bonds with friends or family while undertaking the social act of building them together.
“We want the two new sets we’re launching today to help people ‘grow closer’. Whether that’s buying the set for a loved one for an occasion such as Mother’s Day or Valentine’s Day, or at any other point in the year just as a little thank you. Why not give a longer-lasting LEGO plant and get to spend some valuable time building it together? We know the joy that plants can bring to people and our growing LEGO Botanical Collection has been created with that in mind. Plants are a great way to bring people together, and show our appreciation for one another,” said Jamie Berard, Senior Design Manager at the LEGO Group.
Builders can create the 939-piece LEGO® Wildflower Bouquet and 812-piece LEGO® Dried Flower Centrepiece from the 1st February, just in time for Valentine’s Day, with the sets available to buy in-stores and online for 59.99 EUR/USD and 49.99 EUR/USD, respectively.
The LEGO Botanical Collection is part of the LEGO Sets for Adults range, which gives adults immersive building experiences that let their creativity bloom, as well as providing a building opportunity for plant lovers to create masterpieces they can proudly display in their home when finished.
LEGO® Wildflower Bouquet
Crafted entirely from intricate LEGO pieces, the Wildflower Bouquet features eight species with adjustable stems. Budding florists and flower lovers can spend hours building and identifying the blooms inspired by cornflowers, lavender, Welsh poppies, cow parsley, leatherleaf ferns, gerbera daisies, larkspurs, and lupins.
Once complete, these LEGO flowers can be displayed in a favourite vase to become an eye-catching piece of home decor that will plant seeds of joy in whichever room they’re placed. The bouquet has been designed to complement the previously released LEGO® Flower Bouquet, so builders can either create two separate bunches, or one large bouquet.
LEGO® Dried Flower Centrepiece
Builders can cultivate a piece of home decor that requires zero maintenance with the LEGO® Dried Flower Centrepiece. The set is a reminder of the subtle, calm, muted tones of fall and includes a gerbera and rose as its focal point.
Once complete, it can be hung on the wall, used as a beautiful centrepiece or – when combined with one or two other sets – can be used as a striking table decoration that will be cherished forever. The buildable model has a split design which allows two people to construct it at the same time, providing the perfect way to spend quality time with a friend or family member.
The LEGO® Dried Flower Centrepiece looks fantastic as a single build…
… or can be expanded with two or three (above) sets to become a table decoration.
For both sets, builders can either use physical building instructions or use a digital device to access the LEGO Builder App. The LEGO Builder App allows fans to store instructions, build together with loved ones at the same time, as well as view, zoom and rotate their creations as they build the real model.
The LEGO Group has introduced the two new sets as a way for people to relax, unwind and unearth some mindfulness in their otherwise busy lives. This is especially pertinent as the LEGO Group’s recent Play Well Study 2022 research* showed 80% of adults are actively seeking new ways to unwind*, with the vast majority (87%) adding that play helps them relax and feel calm.
To find out more about the new LEGO Botanical Building Sets, visit:
Notes to Editors
For more information, please contact firstname.lastname@example.org.
*About the LEGO Play Well Study 2022
All findings from the report, unless otherwise referenced, were gathered from a total of 32,781 parents and 24,593 children aged 5 -12 through a 20 minute online quantitative survey conducted across 35 countries in early 2022. For a full list of countries, please contact email@example.com
About the LEGO Group: The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine. The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words Leg Godt, which mean “Play Well”. Today, the LEGO Group remains a family-owned company headquartered in Billund. Its products are now sold in more than 130 countries worldwide.
For more information: www.LEGO.com