Fan Engagement and Programs

LEGO® Fans

LEGO® Inside Tour
Get an exclusive 2½ days guided tour to the LEGO® Group with the LEGO Inside Tour.
You are invited inside Ole Kirk Kristiansen’s original house, featuring an extraordinary exhibition of LEGO sets and models that date back to 1934. You will meet LEGO employees and especially LEGO designers, who will introduce you to their daily work at the LEGO Group, and you will take part in a unique building experience together with LEGO designers. Part of the LEGO Inside Tour consists of a factory tour, where you can see how LEGO bricks are produced. LEGO Inside Tour also stops at the LEGO staff shop.
At the end of the tour, you will receive a unique gift exclusively produced in close cooperation with Kjeld Kirk Kristiansen especially for this year’s LEGO Inside Tour participants.

LEGO® Fan Tour
Explore the LEGO® Group in a one-day tour with the LEGO Fan Tour, arranged by LEGO House.
Have you ever wondered what it smells like in a LEGO factory? Where the LEGO company started and became what it is today? What it looks like behind the scenes in one of the most exciting LEGO Group locations? Join us for an exclusive one-day experience with the starting point at LEGO House. From there, we will venture out into Billund to learn more about the LEGO Group and the past, present and future of the LEGO brick.

BrickLink
BrickLink is the largest marketplace for genuine LEGO products driven by a community of LEGO fans from all around the world. With an extensive catalog of every LEGO element and set ever released, BrickLink is the place to find missing pieces, discover rare and vintage sets, and keep track of what you like or already have.
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