Raise Digitally Smart Families
As a brand that’s all about play, we’re committed to ensuring play is safe for everyone in the family. Unfortunately, in the digital playground, kids may run into things that can be hard to deal with. Which is why we want to help raise digitally smart families. Below, you’ll find different helpful content for you and your family.
The Digitally Smart Guide
Start your digitally smart journey as a parent here. Check out this collection of quick guides for parents covering key topics related to digital citizenship and online child safety. Your kids can learn about these topics too in our Doom The Gloom game.
Empower your kids to Doom the Gloom
In this interactive experience, kids join Captain Safety and his hero squad to defeat the gloom. The gloom comes from how we treat each other, or from proper meanies and scammers. Kids learn gloom-busting skills through fun interactive videos and minigames.
Tools for parents and kids to get digitally smarter
The Digitally Smart Explorer
After checking out the different sections above, learn who’s gotten digitally smarter. You or your kids? Find out together with this true or false quiz set in the digital city.
Overview of Key Skills for Digitally Smart Families
When kids learn to be kind to others and themselves, they can impact everyone’s online experience.
While this can be a complicated topic, there’s a simple first step kids can learn. Create and protect strong passwords.
Learn to evaluate information, content and contacts to tell if it’s trustworthy or not.
Screen TimeHelp kids understand the importance of a balancing screen time and other activities.
Digital Footprint & IdentityUnderstand how different ways kids interact online can leave a long-lasting digital trail.
Safe social media for kidsOur online experiences are safe-by-design, like our social media platform LEGO Life that avoids sharing personal information, images and locations. Instead, we use a random 3-word generator to give every child a funny name like ‘DukeCharmingShrimp’ or ‘ChairmanWilyDolphin.’ Accounts are created with Verified Parental Consent to make sure parents are involved all the way. All comments and photos are controlled by trained moderators, so things are kept positive and fun. The safe-by-design policy extends to our digital games as well.
Setting the standard with UNICEFThe LEGO Group has an ongoing partnership with UNICEF. We developed industry-first policies to strengthen child safeguarding and created the Child Online Safety Assessment tool (COSA) that other companies can use to improve their own online safety. Find out more:
Partnering with the DQ InstituteThe LEGO Group has joined forces with the DQ Institute, a world-leading think tank on digital citizenship and online child safety, to help children develop the skills they need to thrive in the digital world. As part of our partnership, we have co-designed an interactive learning experience, based on a competency framework pioneered by the DQ Institute, to teach children vital digital empathy skills.