The LEGO Group ranked most reputable company in the world for the fourth year running
BILLUND, DENMARK, 8 APRIL 2025: The LEGO Group has been recognised as number one in the 2026 Global RepTrak® 100, the annual ranking of the top 100 most reputable companies.
According to RepTrak, the achievement reflects strong performance across all seven drivers of reputation, including product and services, innovation, workplace, conduct, citizenship, leadership and performance.
Chief Executive Officer at the LEGO Group, Niels B. Christiansen, said:
"This recognition goes out to our 34,000 colleagues around the world and makes me incredibly proud. It’s a true result of everyone working as One LEGO® Team, pulling in the same direction every single day.
The dedication, creativity and care of every one of our colleagues continue to build trust in the LEGO brand, delighting tens of millions of fans with fantastic LEGO play experiences – and helping us inspire and develop the builders of tomorrow."
This is the fourth consecutive year that the LEGO Group has been ranked number one, and the tenth consecutive year the LEGO Group has been ranked in the top three.
About the report
The Global RepTrak® 100 is based on more than 230,000 individual ratings and is widely considered the leading benchmark of corporate reputation globally.
Notes to editors
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About the LEGO Group
The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine.
The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, which mean “Play Well”.
Today, the LEGO Group remains a family-owned company headquartered in Billund. Its products are now sold in more than 120 countries worldwide.
For more information: www.LEGO.com