Build & Talk: Cyberbullying

Q&A for grown-ups

Before you start the new Build & Talk: Cyberbullying activity with your child why not refresh your knowledge on the topic?

You’ll find some helpful information below. When you’ve had a look, start the activity here.

  • Question mark

    What is cyberbullying?

    Cyberbullying is repeated behavior aimed at upsetting someone using digital platforms and often happens alongside bullying in person. There can be a fine line between joking and being hurtful, especially online, but if a child feels upset, or thinks others are laughing at them instead of with them, the joke’s gone too far.

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    Why do children bully each other online?

    When children say hurtful things to each other, it’s rarely malicious, instead bullying often occurs when the bully wants to fit in, has low self-esteem or are feeling hurt themselves. That doesn’t mean that it’s okay but it can be helpful to explain to your child why some children may bully others.

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    Why is it important to talk to your child about cyberbullying?

    A recent study suggests that 45% of children aged 8-12 are affected by cyberbullying, and like all forms of bullying, it negatively affects children’s wellbeing. Cyberbullying in particular can be hard to escape. For example, if it’s happening through social media and your child has a phone, it can feel like they’re carrying a bully around in their pocket everywhere they go.

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    What should I do if I think my child is being bullied?

    The most important thing is to encourage them to talk about what they’re experiencing. Whether that’s with you, a teacher or another trusted grown-up. Sometimes it can be enough to simply ask the bully to stop, and if it works, that’s great!

    Many social platforms also have anti-bullying tools that children can use to restrict who can view and comment on posts, or connect as a friend, as well as simple steps to block, mute or report cyberbullying. Explain to your child that reporting is important as it helps show the bully that their behavior is unacceptable. And in turn bring an end to the bullying.

    If you feel the situation is extreme and that your child is in immediate danger, contact the police or emergency services.

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    Promoting online kindness

    It can be helpful to talk to your child about how their behavior online could affect others. Actions such as not joining in when the joke has gone too far or sending a heart emoji to people they care about, can make a big difference. Encourage them to be kind and respectful and explain how this can help create a happy, positive online environment for everyone.

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How is the LEGO Group helping keep kids safe online?

Our digital experiences and games are safe-by-design and we always strive to be best in class when it comes to our users’ online safety. On our social platforms all comments and uploads are checked by trained moderators, so things are kept positive and fun, and children get playful, randomized names to protect their identity.
We have also introduced Verified Parental Consent, enabling parents to verify themselves and give consent for their child to play and share in our LEGO® experiences.