When you visit our LEGO.com site and services, the personal data collected may relate to you, your interests and/or your device and is used to provide a more personalized experience. When this data is shared with third parties, it may potentially be considered “targeted advertising” as defined under Virginia law, Connecticut law, Colorado law, Montana law, Oregon law, Texas law or Utah law. You can choose to opt out of such “sale” or “sharing” of your personal data. Please note that you must opt-out of each device and each browser you use. To exercise your other privacy rights, please see our privacy policy contact us or call toll-free on 1-800-835-4386.

To opt out of the Sale or Sharing of personal data, move the toggle to the right (“ON”). And then press “Save Settings”. If you have activated Global Privacy Controls (GPC), you will automatically be opted out of all but Strictly Necessary cookies. Read more about GPC here (https://globalprivacycontrol.org). If you access our site from a different device, without the use of a GPC enabled browser, have cleared your cookies, or are not logged in with your LEGO® Account, we will not be able to recognize you, and you may be presented with a new cookie banner again/need to select your preferences. If you wish your GPC settings to apply to information other than cookie information (such as direct non-cookie based personalized marketing), contact us on 1-800-835-4386 (toll free) or email us at privacy.officer@lego.com.