Focus on the South American market
As in the case of the setup of a production facility in South Korea in 1985, the LEGO Group establishes the factory in Brazil for several reasons. The country’s economy makes it possible to set up a local manufacturing site, which provides a base from which to enter a market already containing several copy products. Locating the factory in the city of Manaus, about 3,500 km from Sao Paulo, benefits from the region’s status as a free‑trade zone.
The factory houses a finished‑product packing line, two pre‑pack lines, a decorating area, and a small number of molding machines, which in the hot, humid climate require a special air‑conditioning system. Approximately 60 people are employed at the Manaus factory.