LEGOLAND® family park
The success of the original LEGOLAND® in Billund, repeats as new LEGOLAND parks in Europe, North America and Asia opens from the mid-1990s onwards. Each park contributes creative LEGO models and an enjoyable experience in support of the LEGO brand.
Following on the LEGO Group’s economic crisis, the then four LEGOLAND parks are sold to Merlin Entertainments in 2005. The sale secures for the LEGO Group essential resources in its efforts to reverse the negative operating results that the company experienced in 2003 and 2004. Kirkbi A/S, the LEGO owner family’s investment company, is a shareholder in the Merlin Entertainments Group and appoints representatives to the Merlin Entertainments board. This ensures that, in close co-operation with the LEGO Group, the parks are operated with due respect to the values of the LEGO brand. In 2020, Kirkbi A/S and two leading investment companies joined forces behind Merlin Entertainments with Kirkbi A/S having 50% ownership.
During the period 1996-2021, eight new LEGOLAND parks are opened in different parts of the world. LEGOLAND Park number two opens in Windsor, UK, in 1996. LEGOLAND California in Carlsbad, north of San Diego, USA, follows in 1999. LEGOLAND Deutschland opens in the southern German town of Günzburg in 2002. In 2011, LEGOLAND Florida opens and in 2012, LEGOLAND Malaysia follows. Park number seven and eight opens in Dubai (2016) and Japan (2017) and park number nine, LEGOLAND New York, opens to guests in 2021.