Senior Manager, Paid Social Media Activation - LEGO Retail
- Management Level
- Senior Manager
- Job ID
- 0000029399
- Category
- Sales, Marketing & Product Management
- Location
- København K, Denmark
Job Description
We are thrilled to be hiring a Senior Manager, Paid Social Activation- (Retail) expert to join our new Global Media Activation team to help impact our marketing direction by being responsible for the charge in delivering data-driven, high-impact digital media campaigns that connect the LEGO Group with millions of customers.
This role combines critical thinking, cross-functional leadership, and deep platform expertise to help build our media approach in a fast-evolving digital landscape.
Come and join us in Copenhagen at one of the most loved brands in the world where you can have maximum impact!
****Please apply with an English CV****
****No relocation support offered****
Core Responsibilities
- Media Strategy & Vision – Drive and Implement the LEGO Group’s Market group paid social strategy, ensuring alignment with brand, marketing, and business objectives across channels and other teams. Including fostering a data-driven, consumer-centric approach to media planning and buying that drives both long-term brand equity and short-term performance.
- Build, lead, and encourage a high-performing paid social team, while mentoring local teams on standard methodologies, innovation, and executional excellence. This includes promoting a culture of teamwork, experimentation, and continuous learning.
- Investment Stewardship & Governance - Establish ensure global standard are followed and met in your market group, delivering the strongest return the for the LEGO Groups
- Stakeholder & Executive Influence - Serve as the market group subject matter expert for paid social, engaging with executive leadership, BU HoM, and external partners to drive alignment and advocacy.
- Innovation, Tech & Ecosystem Strategy - Stay at the forefront of Performance campaigns, industry trends, technologies, and platforms (e.g., AI, retail media, cookie deprecation) to future-proof our digital media strategy.
- Oversee Campaign Performance Monitor the media trading team’s pacing, performance, and campaign health, collaborating with analytics teams on reporting and performance storytelling for optimizations and insights.
Do you have what it takes?
- Proven experience in digital and paid social, along with experience in a leadership role at a top-tier brand, tech company, or agency.
- Shown success leading media transformation, digital innovation, or data-driven marketing at scale.
- Deep knowledge of the global media landscape, ad tech ecosystem, and evolving privacy/regulatory environment.
- Proven experience managing paid social campaigns across major platforms, including YouTube, Meta, and TikTok.
- Strong background in digital media planning or account management, with some hands-on campaign activation experience.
- Proficient in budget allocation, platform strategy, and planning across multiple channels.
- Excellent interpersonal skills, with the ability to translate strategic goals into actionable media plans.
- Passion for building inclusive teams, developing talent, and promoting a high-performance culture.
- A dedication to purposeful, ethical marketing in line with the LEGO Group’s values and mission.
#legogrouppaidmedia
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
