Our products adhere to the strictest safety standards
Through our LEGO® products, we want to provide all children with valuable play experiences. While play is fun, it should also be carefree. That is why we apply the strictest quality and safety standards in the development and manufacturing of our products. We have managed to maintain our target of zero product recalls over a number of years, which is only possible by integrating product safety throughout the entire process from design to consumer use. We comply with the safety standards laid down by the EU Toy Safety Directive and the US Consumer Product Safety Improvement Act (CPSIA).
You can read more about our safe products and how we comply with legislation.
Our industry leadership
We work intensively with product quality and safety, and we have done so for many years. This means we have developed extensive knowledge, which we gladly share to improve overall product safety and quality in the entire toy industry. We aim to lead by example, and through several toy safety committees we actively pioneer product safety and quality throughout the entire industry and promote support for giving all children the right to play with toys safely.
Our approach to safe and high-quality products
We see product safety as the responsibility of all who are involved in the product development process. Our product safety specialists interact with designers on proactively identifying risks in the early stages of product development. We aim to give children and their parents safe play experiences. This means that we apply our strict safety and quality standards to the manufacturing of all our LEGO® products.
Read more about the full LEGO Group Safety Assessment
Figure: The LEGO Group Safety Assessment
We base our state-of-the-art safety assessment on scientific knowledge and apply processes and tests that take us beyond the requirements of laws and standards. We hire independent third-party labs to perform supplementary tests on our products. Read more about our corporate policies for e.g. Quality and Environment.
Materials now and in the future
We only use raw materials that offer the optimal properties for safe products of the highest quality. We want children and parents to be certain that any LEGO® product they have in their hands can withstand any foreseeable use and still be safe.
Developing our raw materials consumption is an ongoing task due to scientific developments, legislative changes and discovery of new raw materials. We aim to find and implement more sustainable alternatives to our current raw materials by 2030. It is a daunting challenge since we are persistent in our opinion that new and more sustainable materials should offer the same safety, quality, durability and play experiences as our current materials do.
Safe and responsible communication with children
As a provider of play experiences, we believe our responsibility is to communicate about our products in a safe manner while also encouraging creativity and play. Our approach to safe communication with children is extensive and also covers digital safety in our products and marketing to children. We work actively with international organisations to ensure that we are compliant with international best practices, and we train our employees in our communication and marketing standards.