About Us
Our mission: To inspire and develop the builders of tomorrow

Inspired by children

720_JVK_Build the Change

Not only are children our role models, they are also our most important stakeholders. That is why the best interests and well-being of the child are at the very core of our values, and why we strongly pioneer business conduct that promotes responsibility towards children.

  • Children are our most important stakeholders. Protecting their rights and well-being are at the core of our values.
  • We are committed to the 10 Children’s Rights and Business Principles that guide our daily operations.
  • Through our partnership with UNICEF, we promote children’s rights.


Children are our role models

Children are our role models and our future, and they inspire us to be the best we can be. We aspire to be at the forefront of demonstrating leadership in respect and support for children’s rights. In order to do this, we embed responsibility to children throughout our operations, and we have integrated strong support for children’s rights in our Responsibility and Human Rights policy.

Our commitment to children
In our daily business, we commit to the 10 Children’s Rights and Business Principles that have the purpose of guiding organisations on how to conduct business responsibly towards children. The Principles were launched by United Nations Global Compact, UNICEF and Save the Children. They are the first comprehensive set of principles to guide companies on a full range of actions they can take to respect and support children’s rights. The Principles cover areas within child labour, product safety, and responsible marketing and advertising to children. We commit to addressing the most relevant principles in our activities, promoting them in public, and stressing their relevance in corporate spheres.

Our partnership with UNICEF
We have established an important global partnership with UNICEF to promote children’s rights. Children are the most vulnerable members of society which is why it is essential that we put explicit focus on protecting their rights. Together with UNICEF, we pledge to strengthen governance of child protection in our own business and to share the learnings we make with other corporations. We have therefore taken a significant step in making the 10 Children’s Rights and Business Principles directly relevant to our daily operations while also driving awareness in the global business community of how other corporations can generate positive change for children.